iot is coming - now what?
DESCRIPTION
Presentation given at the Polish M2M Summit, Warsaw, Oct. 2014TRANSCRIPT
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IOT IS COMING - NOW WHAT? STRATEGIES FOR THE INTERNET OF THINGS
MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays
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Everybody knows Moore’s Law
in this room
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1.5 GFLOPS
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1.5 GFLOPS
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2.9 GFLOPS
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Some know of Koomey’s Lawin this r
oom
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Many know Metcalfe’s Law“Network Effects,” really
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Known as the three laws that drive the Internet of Things.
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Moore gives us viability Koomey gives us feasibility
Metcalfe gives us an incentive
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RIP ;(
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Life used to be structured by the Normal Distribution
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The core logic of the Internet is the Power Law*
*Also known as Pareto Distribution,
or 80/20 law.
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The logic of Venture Capital is even more extreme
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“Today I would insist on doing hardware with a service. I’m involved in two new hardware companies, […] both of them rely on services attached to a device. In my opinion, a service attached to a device is the main reason to go into hardware.”
— Christoph Maire, Angel Investor
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so, how do we get there?
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“Boil your kettle with your smart
phone, anywhere in your home.”
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courtesy of fuckyeahinternetfridge.tumblr.com
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X10 Powerhouse for C64, 1986 Thanks to @clurr for finding this nugget.
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My first job at Uni
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“Sure. Let me tell you all about electricity.”
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“I have no idea how
much I use…”
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Web2.0
Prosumer
User
Generated
Content
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“Prosumer?”
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Not exactly what the consultants meant…
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“The Read-Write Web”— Tim O’Reilly
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“The Read-Write Grid”— Tom Raftery
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What happens if we think electricity with web principles?
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“I have no idea how
much I use…”
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We thought this was the Golden Age…
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“1 in 5 people don’t know what kWh (kilowatt hour) stands for—some thought it was a make of Japanese car, a type of heavy goods vehicle or even a boy band.”
— E.On UK survey
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“Most consumers interact with their [energy] provider an average of just nine minutes per year. These interactions are generally neutral or negative—typically pertaining to billing, credit or supply issues.”
— Daniel Yates, OPower
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“By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”
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The core logic of the Internet is the Power Law*
*Also known as Pareto Distribution,
or 80/20 law.
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“How Buildings Learn”— Stewart Brand
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“Communications tools don't get socially
interesting until they get technologically boring.”
— Clay Shirky
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— Clay Shirky
Anything, really…“Communications tools
don't get socially interesting until they get technologically boring.”
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To wrap up…
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Be mindful where you put the smarts.
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Don’t sell connectivity - sell a product.
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Solve a problem from day one.