iot is here - where do service providers stand in the age of iot?
TRANSCRIPT
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IOT IS HERE: WHERE DO SERVICE PROVIDERS STAND IN THE AGE OF IOT?
Dr. Mazlan Abbas REDtone IOT Sdn Bhd
http://www.redtone.com @mazlan_abbas*
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AGENDA
• The current era of IoT: how is it different from M2M? • Bringing IoT to future of communications and productivity • The challenges Telcos faced in embracing IoT • Encourage adoption and innovation of IoT • Sensing-as-a-Service Business Model • Promoting stakeholder collaboration
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ABOUT REDTONE Our Services
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IOT STATISTICS
[Source: http://www.informationisbeautiful.net/visualizations/the-internet-of-things-a-primer/ ]
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HOW IS IT DIFFERENT FROM M2M?
THE CURRENT ERA OF IOT
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[Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
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10/90 RULE The Last 100 meter
connectivity
The “last 100 meters” represent > 90% potential number of connections
Today, the devices used in the “last 100 meters” are typically not connected. The wide-area network is to a larger extent connected e.g. through smartphones, home routers (e.g. ADSL routers) and GSM / 3G / 4G Routers.
Still Disconnected Connected World
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FUTURE OF COMMUNICATIONS AND PRODUCTIVITY
BRING IOT TO THE NEXT LEVEL
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Improved Performance
Reduced Costs
Create Innovative Products
New Revenue Streams
Monitor
Autonomous
Optimize
Control
BUSINESS OPPORTUNITIES Capabilities Benefits
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Security and Privacy of data
Managing vast amounts of data
Fragmented industry
Finding the right business model
WHAT ARE THE BUSINESS CHALLENGES
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WHY TELCOS HAVE DIFFICULTY TO EMBRACE IOT
4 REASONS
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LEGACY BUSINESS IS STILL CONNECTIVITY
M2M HIGH VOLUME LOW ARPU
SIM-CARD BASED
OLD HABITS DIE HARD
LESS COMPLEX
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LACK OF DOMAIN EXPERTISE
THINK BEYOND CONNECTIVITY
SOLUTIONS, SELLING AND MANAGED SERVICES
NEED GO-TO-MARKET PARTNER
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MINDSET BLOCK
FULL OF SKEPTISM LOW SINGLE DIGIT GROWTH CONTRIBUTION
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STABLE BUSINESS VS. RISKY VENTURES
NEED TO WORK LIKE STARTUP
IOT BUSINESS IS FLUID
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END-TO-END IOT SERVICE PROVIDER
THE END GAME
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
END-TO-END IOT SERVICE PROVIDER
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network� Platform�
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CONNECTIVITY PLAYER PHASE-1
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
BUSINESS MODEL
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network�
Platform�
Platform�
1#
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IOT ENABLER PLAYER PHASE-2
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
BUSINESS MODEL
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network� Platform�
2#
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
BUSINESS MODEL
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network� Platform�
IOT Subsidiary
3#
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IOT SOLUTIONS PLAYER PHASE-3
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
BUSINESS MODEL
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network� Platform�
4#
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IOT SERVICE PROVIDER PHASE-4
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
BUSINESS MODEL
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network� Platform�
5#
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s m a r t c i t y�
smart transport �
s m a r t a u t o m o t i v e �
BUSINESS MODEL -HYBRID
Device Provider
Network Provider
Platform Provider
Application Provider
Customer
Network� Platform�
6#
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1# 2#
3# 4#
5#
Ho
w t
o E
volv
e t
o a
En
d-
to-E
nd
IOT
Serv
ice
Pr
ovi
de
r
6#
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ENCOURAGE ADOPTION AND INNOVATION OF IOT
HOW-TO
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“Makers, startups and crowdsourcing efforts result in high numbers of low-revenue niche IoT applications.”
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OPPORTUNITY TO DIFFERENTIATE
• This means you can focus on a specific customer other businesses may have missed.
• Separating your business from the pack - Add purchase value • Find niche within fragmented industry • Increase vertical integration to gain more control over its production
process • Corner the market with scarce resources
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SENSING-AS-A-SERVICE BUSINESS MODEL
OUR HYPOTHESIS
Copyright*©*RIOT*2015*All*Rights*Reserved*WHAT IF – we can create Compound Applications across industries?
Copyright*©*RIOT*2015*All*Rights*Reserved*Data Fusion & Compound Applications
Connect
Aggregate
Derive Actionable Insights
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All personal items, such as mobile phones, wrist watches, spectacles, laptops, soft drinks, food items and household items, such as televisions, cameras, microwaves, washing machines, etc
Private business organization has the right to take the decision whether to publish the sensors attached to those items to the cloud or not.
Public infrastructure such as bridges, roads, parks, etc. All the sensors deployed by the government will be published in the cloud depending on government policies.
Business entities who deploy and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers.
Personal and Households
Commercial Sensor Data
Providers
Organizations
Public Private
[Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications Technology, 2014]
CHALLENGES – DATA OWNERSHIP
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MAKING SENSE OF SENSOR DATA … BUT WHAT DATA?
THE GOLD RUSH
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Wisdom
Knowledge
Information
Data
More Important
Less Important
Evaluated understanding
Appreciation of
Answers to questions.
Symbols
Understanding
Answers to questions
WHO
WHY
HOW
WHAT
WHERE WHEN
VALUE IS CREATED BY MAKING SENSE OF DATA
VALUE PYRAMID
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SENSING-AS-A-SERVICE NEW BUSINESS MODEL
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Smart Parking Smart Waste Management
Smart Street Light Smart Transportation
Static Data Storage
Real-Time Data Storage
Open Data Parking Garbage Collection
Lighting Public Transport
Smartphones Users
Smart City Hub
Social Media
SMART CITY IOT APPLICATIONS
IOT Applications
Sensor Data
Users
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LIVABILITY PUBLIC SERVICES PUBLIC SAFETY NATURAL DISASTER
Open Data Smartphones Users
Social Media Static Data Storage
Real-Time Data Storage
#SmartCityMsia
Sensor Data
Users
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RIOT SMART CITIZEN – 4 THEMES Public Services
Livability
Natural Disaster
Public Safety
• Pot-hole/broken road photo • Faulty traffic lights photos • Faulty street light photos • Missing drain cover photos • Presence of unattended
garbage photos • And many others
• Noise pollution map • Presence of open WiFi APs • Cellular coverage strength • Air pollution map (if we can
get air quality sensors)
• Flash flood photos • Fallen tree photos • Landslide photos
• Crime reporting • Graffiti on the wall photos • Illegal parking/double
parking
Mobile Crowdsensing
Smart Citizens
City Councils
Urban Planner
National Security Council
Police
Stakeholders
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PROMOTING STAKEHOLDER COLLABORATION
BUILDING AN IOT ECOSYSTEM – WIN-WIN GAME
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IOT VALUE CHAIN – WHERE IS THE MONEY?
Device Provider
Network Provider
Platform Provider
Application Provider
• No. of devices
• Edge devices/sensors
• Gateways • System
Integration • ….
• SIM-Cards • Fixed Line • Data
Bundled packages
• Data Speed • SMS/MMS • Dedicated
APN • Fixed IP • Voice/Data • …
• No. of connected devices
• Data streams
• Storage • API Keys • Email/SMS
APIs • Support Type • ….
• No. of dashboards
• No. of users • No. of data
sources • Consulting • Type sof
Analytics (Basic/Advanced)
• ….
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THANK YOU