iot, m2m: three events, three takeaways, three to-dos (iot & the connected device present)
DESCRIPTION
Yes, the IoT is upon us. But what do we need to do to make it come to life? I've attended three big events recently. I share what I learned and I offer three //todos. First presented at M2M Evolution in Miami, January 30, 2014TRANSCRIPT
Enterprise IoT: 3 To-dos
3 Events, 3 Takeaways, 3 To-dos January 30, 2014Last Update: 3 Feb 2014
Reid CarlbergDirector, Evangelism
@ReidCarlberg
in/ReidCarlberg
I travel to events and talk to people about their work.
This is a summary of my recent findings.
Safe Harbor
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Every Salesforce presentation starts with a Safe Harbor.
Who is Salesforce.com?
(Just in case.)
#1 in Cloud Computing and CRM
#1 World’s #1CRM
Cloud Computing
2011
2012
2013
Market LeaderEnterprise,
MidMarket, SMB & Sales Force Automation
Innovation
We’ve Been Talking About Connected Products For Years
Connect with your customers in a whole new way
In fact, at Dreamforce 2013, we introduced a key concept:
• Freezers contain genetic enzymes and are primary touch point with customers.• End-to-end customer service, sales, marketing & inventory app runs on Salesforce.• Mobile freezer app and telematics reporting built on Heroku and stored in Force.com.
Mobile Apps on Salesforce1 Platform Allow NEB to reach Scientists Through Connected Freezers
Watch on YouTube.
And we shared a great new story!
Core Principal:
Behind Every Device Is a Customer.
Three Events, Three Takeaways
Event #1: The Connected Device Lab
Dreamforce 2013 DevZoneLab20k Enterprise Dev Attendees, 15 Partners, 21 Workshops,Arduinos, Raspberry Pis, ARM mbeds, sensors, actuators,
2 Product Launches,1 Open Source Robotics Library Release
Takeaway #1: The Connected Device Lab
Enterprise devs are not IoT ready.Don’t get devices, sensors or business use cases.
Event #2: ThingMonk
Produced by RedMonkLondon, ~20 Presentations (all on YouTube),
Maker/Hacker focused: Lots of really creative thinking.Best question: “Does your project deserve to exist?”
Takeaway #2: ThingMonk
Makers are not enterprise ready.Don’t get scale, monetization, long term.
Event #3: Executive Lab
Global Organization, C LevelReally intelligent, extremely business savvy.
Focus on highly polished products.
Takeaway #3: Executive Lab
Executives don’t quite understand possibilities.
Love “IoT”, pretty vague on the details.
Summary:
Developers aren’t ready. Makers aren’t ready.
Executives aren’t ready.
Which really means:
It’s a GREAT time
to be in the IoT business!
Three To-dos
#1 To-do: Play
Hands on experience with consumer productsdrives alignment. Tie features to business value.
#2 To-do: Hack
Hacking drives engagement, interest and curiosity. Curious developers make incredible progress.
#3 To-do: Make
Make habit of turning ideas into prototypes and iterating.Looks for internal interest, hire unusual candidates.
Get to Know Our Partners
References
• Every Internet of Things Thing at Dreamforce 2013
• Things Do in the Connected Device Lab
• DIY Wireless Sensor Network
• Dreamforce 2013 Internet of Things Kickoff
• New England BioLabs Story
• Philips Puts Customers at the Center of Their Company
• Salesforce IoT, ThingMonk & the Frankencoffee
• ThingMonk Videos
@ReidCarlberg ~ [email protected]