SUMMER 2010 PLAN

Iowa City Book Festival

Overview

ResearchRelationship developmentForming a requestRecognitionFive-year plan

Research: “Chronicle of Philanthropy”

“Close Relationships Key to Winning Some of 2009’s Biggest Gifts” (February)

“Charities Must Adapt Appeals to Reach Young Donors, Poll Finds” (March 25th)

“For more and more charities, there’s an app for that” (February 25th)

“Exploring Adolescent-Organization Relationships: A Study of Effective Relationship Strategies with Adolescent Volunteers”

Strategies to retain a strong volunteer-base Attract a high volume of younger volunteers

Importance of volunteer work for younger publics

The more direction and effective communication that occurs between the organizational public and the adolescent public, the better equipped the younger public will be able to carry out their jobs.

Relationship: Elementary School Publicity Plan

Have a guest speaker come in and read the children a short story

Publicity at school book fairsSpeakers during lunch or library timeThe ICBF could hold a contest between the

classroomsTalk to the teachers about having a short

story contest

Relationship: Secondary School Publicity Plan

Have teachers offer extra credit for attending the book festival

Short story contest listed above

Speak about volunteer opportunities in English classes

Posters around the school

Relationship: Surrounding Area Publicity

Coralville Visit schools give students incentive

for attending the book festival over the summer

Fliers across coffee shops

Fliers in the Coral Ridge Mall

Cedar Rapids Visit schools Fliers around Eastern

Iowa Airport

Iowa City Create fliers

coffee shops various dorm rooms

around campus and buildings

Iowa City transit and Cambus

Take advantage of student summer orientations

Relationship: Surrounding Area Publicity

Des Moines & Quad Cities Airport fliers advertise Iowa City so

people will want to visit Attempt to attract high

school juniors to come visit campus in the summer

For incoming freshmen—student orientations could bring Des Moines residents to Iowa City and thus to the book festival

Request: Finding Volunteers

Bring in speakers to the surrounding high schools to talk about the Iowa City Book Festival

Get involved with University of Iowa students

Contact Parent Teacher Association and get parents and teachers involved in volunteering

Advertise for volunteers in the Iowa City Public Library

Iowa City Businesses

Quinton'sDevotaySheraton Hotel and Share

RestaurantWedge/ CapannaEnglertRed AvocadoPrairie Lights Book StoreJava HouseStarbucksShorts

Request: “A Day in the City of Literature”

Weekly Updates Monthly Updates

Update the ICBF’s status with information about the event, promotional messages for the festival, volunteer information, promotion of sponsors

Continue to invite people to be a part of the group

Comment on discussion board-start new discussion questions, answer questions posted by members of the group

Update schedule and list of authors who are attending the event

Post videos of readings from previous festival

Post links with information about local book clubs and other reading/ writing events in the community

Links/pictures/videos about authors who will be attending the festival the following year

Recognition: Facebook Page

Facebook Page

Year Two Year Three

Thank you letters to the volunteers from ICBF

Updates letting donors know how their contribution is being used

Developmental news with the ICBF

Recognition of the event’s success

Establishing a blog

Merge with UI Libraries

UI Library network includes: 11 campus libraries 5 million volumes and

39,000 serials Ranked top 30 in

collection size

Stewardship: Five-Year Plan

Year Four Year Five

Establish corporate sponsors Barnes and Noble UNESCO Iowa Division of

Tourism AT&T/Verizon/Sprint

The ICBF will be a highly recognized and established event attracting tourists, Iowa City residents and many other corporate sponsors.

As the years progress the ICBF will be able to expand their contact base by merging efforts with the library, and establishing a corporate fundraising committee.

The ICBF will accumulate the desired sum of $350,000 towards the advancement of literature.

Stewardship: Five-Year Plan