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The  possibili+es  are  endless  so  now  what?  

Less  but  be5er  is  greater  than  more  

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Is  everything  working  just  as  it  should?  

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Be5er?  More  o?en?  

More  professional  look/feel?  Shi?  from  about  us  to    

being  about  them?  Storytelling?  

Give  up  some  control?  

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How  do  I  know  what  marke+ng  tac+c  will  work?  

Where  do  they  hang  out?  

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What  do  they  like  to  talk  about?  

73%  of  consumer  decisions  are  primarily  influenced  by  word  of  mouth.  McKinsey  2009  

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Get  curious.  

Ask.  

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Homework:  

•   Do  it.    • If  you  haven’t  started  –  start.  • If  you  haven’t  finished,  finish.  • Keep  doing  it.  

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h5p://www.drewsmarke+ngminute.com/iowatourism  

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Copyright  2011.    Drew  McLellan.    All  rights  reserved.