ip-based energy management with cisco energywise partners

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Emmanuel Tychon ([email protected]) Solutions Architect Cisco Advanced Services

26 March 2012

IP-Based Energy Management with Cisco EnergyWise Partners Edition


Customer Challenges

EnergyWise Solutions

Smart + Connected Solutions

Summary


• How to answer and solve common Customer challenges around Energy

• Illustrate how the EnergyWise Ecosystem can solve real customer problems

• Broaden Cisco’s and Partner solution beyond EnergyWise


Sales Nuggets – Short Term

Legislation:

CRC – UK

Energy

Performance of

Buildings – EU

Bâtiment Basse

Consommation

– France

White

Certificates –

Italy

etc

$4bn wasted cost annually by PCs,

Monitors and Laptops left operating. PCs

account for 31% of IT Energy (source: Gartner

Dataquest: Forecast of IT Hardware energy consumption,

worldwide 2005 – 2012)

The EnergyWise pilot in one

school yielded around 26%

savings compared to the base-

line, mainly due to savings in

PCs. Energy Efficiency and Monitoring - #3 of the 10 Key IT Trends for 2012

BREEAM Ene 08 (2 credits) : Ref

E: IT-Intensive Operating Areas-

there is a mechanism to achieve

automatic power-down of

equipment when not in use,

including overnight.


Sales Nuggets – Medium and Long Term

According to the SMART 2020 Report, ICT

could save over $1016 billion and reduce

global emissions up to 15% by 2020; five

times its own footprint.

EU faces 20 years of rising energy bills

Energy and Climate Change Secretary Chris

Huhne warned energy bills for corporate

customers will rise by up to 20 per cent by the

end of the decade.


• Regulatory compliance

• Government mandates

• Company requirements

• Rising energy costs

• IT device proliferation

• Video applications

Cost Savings Sustainability Mandates

Opportunity in Enterprise IT

Source: BOMA 2006, EIA 2006, AIA 2006

Source: UK Energy Efficiency Best Practice Program; Energy Consumption Guide 19: Energy Use in Offices Source: Gartner Dataquest, Forecast of IT Hardware Energy Consumption, Worldwide, 2005-2012.

Transportation

25%

Manufacturing

50%

Buildings

25%

Lighting

11%

Heating, Cooling,

and Ventilation

58%

Other 6%

PCs, Laptops &

Monitors

31.5%

Enterprise/SMB

Comm. 13.3%

Printers 14.5% Servers 16.2%

Wired Telecom

11.1%

Wireless

Infrastructure

7.3%

Consumer

Communications

6.1%

IT

Equipment

IT Equipment

25%

Handheld

Devices

0.5%

Total Energy

Consumption

Enterprise

Buildings


*Estimates 65% desktops, 35% laptops, 1 AP for every 20 employees, everyone has an IP Phone

Results vary based on what, if any, energy management solution is previously in place; Assumes $0.12 per kWh (kilowatt-hour).

** Assumes ROI across 5 years; modeled on a 250 employee campus

Saves up to $65 per Switch Port**

$95

$35

$30

$10

$5

10–35%

10–15%

10–15%

40–65%

30–50%

$50,000 – 175,000

$20,000 – 30,000

$15,000 – 25,000

$20,000 – 35,000

$10,000 – 15,000

PCs: Desktop

Laptop

PC Monitors

APs using POE

IP Phones

Annual Energy Cost by Device EW Annual Savings EW Annual Savings

Across 5,000 Employees Working 9 Hours a Day, 5 Days a Week…

Up to 30%

Savings

in IT!


Understanding current

energy consumption

Providing an Energy

Service to my

customers

Converging ICT and building

networks

IT Department not

incentivised to manage

energy

Reducing energy

consumption without

impacting productivity


• Enables new conversation with Customer, often at CxO level

• Architectural approach

• New partnerships

• Access to new budgets (Facilities, Estates, Sustainability, Security)

• Differentiation

• TCO reduction

• Broaden the conversation beyond EnergyWise – Energy Management Services

Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 10

Business Energy Management


Business Energy

Management

ICT Energy Management

Smart + Connected Real Estate

Enterprise Energy Management

Convergence

Power Over Ethernet

Energy Efficient Ethernet

Virtualisation

Lean Architectures

Building Management Systems


Solutions


Services:

• Finely Measure (per device, per type of device, per location)

• Control (per device, or group of devices, granular power level 0-10)

• Organize (keywords, name, role, importance, business impact)

• Optimize and Report

7 W keywords: bldg3, Paris Role: ip.phone Importance: 100

15 W

A new paradigm

in Energy Management!

EnergyWise

“What is the total power usage in Paris?” energywise query importance 100 keyword paris name * sum usage

60 W keywords: bldg3, Paris Role: ip.video Importance: 60

7 W keywords: bldg3, Paris Role: ip.phone Importance: 60

“What is the power usage of all video endpoints?” energywise query importance 100 keyword ip.video name * sum usage

“Shut down non-critical equipment in Paris” energywise query importance 60 keyword paris name * set level 0


EnergyWise Toolkit Management API

Building Devices Non-Energywise

Management Applications

EnergyWise Gateways and Protocol Translators (eg. FieldServer)

1E CA ecoMeter

Building

Management

Systems (BMS)

Prime LMS 4.2 Verdiem Surveyor Joulex

JEM

EnergyWise Domain (switches and routers)

Endpoints Using SDK

PC Clients (Lenovo, Verdiem) Smart PDU IP Phones

IP Camera

PoE Devices

VDI

Wireless

Non EW, non PoE PC

Agents/Agentless

Printers

Servers (1E)


Cisco IP Phones*

Windows with

Verdiem Agent

PDUs PDUs Fieldserver gateway

Prime LMS 4.1 Joulex JEM 2.6 Verdiem Surveyor 6 CA EcoMeter

*Requires Call Manager 8.5 and above

PDUs Torana Gateway

Lenovo Laptops

APC PDUs & UPS

http://www.joulex.net/


Cisco Prime LMS 4.2 EnergyWise Work Center

Select one or more device and click Enable EnergyWise

to enable EnergyWise on the selected devices

Click the EnergyWise-enabled devices slice of the

pie chart. The details of devices having supported

IOS images in your network that are eligible for

EnergyWise will appear in the table at the bottom of

the page.

Click the EnergyWise-software-incapable devices slice of the pie chart.

The details of the corresponding devices that do not have the

supported IOS image for EnergyWise will appear at the bottom of the

page. Select one or more device and click Upgrade Software Image

to upgrade to the EnergyWise -capable IOS image

Click the EnergyWise-hardware-incapable devices slice of

the pie chart. The details of the devices of your network that

do not support EnergyWise technology will appear at the

bottom of the page.


• Discovery & Measurement

• Analysis & Simulation

• Policy & Control

• Reporting & Decision Support

Cloud

SNMP

Web

Services

Intel DCM Cisco

EnergyWise

PoE Non-PoE

Data Center Facilities Distributed Office

IPMI

WMI

vPro

SSH

BackNET

LonWorks

ModBUS

Enterprise

Energy

Reporting

JouleX

Energy

Manager

Devices &

Systems

Mobile

GPS

Employee Portal

- Fieldserver

- Echelon

Energy

Manager

Non-IP

Data Center Facilities Distributed Office

• Cloud and on premise

• Need on premise access

(i.e. through UCS or ISR)


Schneider/JCI BMS + Cisco EnergyWise = Remove Infrastructure Silo’s

Consolidated Energy Consumption View and Mgmt

• Unified monitoring and control of IT and facility devices: single point of management via BMS Vendor platform

• Bridges IT and facility silos: Gateway/Controller integrated with Cisco EnergyWise

• Holistic view: of energy management across entire campus

Access

Switch

Distribution

Switch SiSi SiSi

IT client

devices

Building Facility

devices

BMS Gateway/

Controller

BMS


Verdiem Surveyor

CiscoWorks Prime LMS

CA ecoMeter

Joulex Energy Manager (JEM)


Saved energy and cost

Current

power

utilization

Breakdown by location

Device

Information


• Brunel University: Won deal

for 4,000 EnergyWise

Orchestrator clients

• Daimler Benz: Won $2M deal;

Cat 2K, 3K, 4K and 6K.

Competition: HP, Nortel

• Deakin University: Won

$1.85M deal; Cat 3K, 2K.

Competition: Juniper

• Freie Universitat Berlin: Won

$2.4M deal; Cat 2K, 800 IP

Phones. Competition: HP,

Siemens, Alcatel

• Suwag Energie: Won $1.2M

deal; Cat 4K, 6K and IP

Phones. Competition: Avaya,

Nortel

• United Nations: Won $4.6M

UC deal

• University of Salford: Won

$1.5M deal; Cat 6K, Nexus

7K, 5K, 2K and 1K

EnergyWise has been key in winning deals by differentiating Cisco network gear vs. competition

• City of Zurich (Switzerland); $4M annual

• Copenhagen Municipality: $1M - 400

C2960S, 40 C3750, 300 AP1142, C6K +

WISM, Orchestrator, IP phones, PCs

• Federal Republic of Germany -

Bundesrepublik Deutschland (Germany)

• Julich: $1.1M – primarily C4K

• KSD Datenverarbeitung, Kanton Und

Stadt Schaffhausen (Switzerland)

• Portage Public Schools: 5000 PCs, 400

Cisco switches, 1000 Cisco IP phones,

and 500 Cisco APs

• Region Midtjylland: $0.45M

• SKAT - Danish Tax and Customs

Administration: : $1.5M - AP 1141, Cat

3560G in the access layer and Cat 3750 in

the distribution layer

• University of Cologne: $0.8M – primarily

C4K

• University of Jena: primarily C4K

For example:


Smart + Connected Real Estate: Enterprise Energy Management


3) Provision &

optimise the (vast)

centralised

databases

4) Up-Skill the

"Energy Management

Virtual Team"

1) Install the Energy

Applications

2) Gather energy

data across the

entire Enterprise

6) Optimise the cost

of these services

5) Automate the

optimal energy profile

of a building

8) Finally, don't forget...

7) Externally share

best practices

EnergyWise UCS

ISR, Catalyst

SRE/UCS-E

Nexus,

UCS, VCE

Quad,

Show and

Share, UC,

Jabber

Cloud,

Managed

Services Physical

Security,

Presence,

Mobility

TPaaS &

WebEx Enterprise

Energy

Management

System

Services

Partners

http://wwwin.cisco.com/









IT Operations

Facilities

Data Centre

HQ/DMZ

BMS Network

ICT

Network …

Campus/Branch Office

WAN

Other

Properties…

Managed

Energy

Service

Facilities

WAN

Internet

Priva

te (

On

-Pre

mis

e)

Public

(S

aaS

, C

loud)

Let’s look at

this in more

detail…


EtherSwitch

Module

SRE or UCS-E

Module

ISR G2 Router

Catalyst PoE

Switch

PoE-Enabled Controllers (Delta)

EnergyWise

Domain

BMS

EW Mgmt

UPoE-Enabled Devices

(Future) LED Lights

Fan Coils

IP Controllers


IT Operations

Facilities

Data Centre

HQ/DMZ

BMS Network

ICT

Network …


WAN

Other

Properties…

Managed

Energy

Service

Facilities

WAN

Internet

“Head

End” for

ICT

Energy

Private

(O

n-

Pre

mis

e)

Public

(S

aaS

,

Clo

ud)

“Head

End” for

Facilities

Energy


IT Operations

Facilities P

riva

te (

On

-Pre

mis

e)

Public

(S

aaS

, C

loud)

Data Centre

HQ/DMZ

ICT

Network …

WAN

Managed

Energy

Service

Internet

Facilities

WAN

BMS Network


BYOD

WLAN

AAA

EnergyWise

Gateway


IT Operations

Facilities

Data Centre

HQ/DMZ

BMS

Network

ICT

Network …


WAN

Managed

Energy

Service

Internet

“Head

End” for

ICT

Energy

Priva

te (

On

-Pre

mis

e)

“Head

End” for

Facilities

Energy

Public

(S

aaS

, C

loud)


Data Centre

HQ/DMZ

BMS Network

ICT

Network …


WAN

Managed

Energy

Service

Internet

IT Operations

Facilities P

riva

te (

On

-Pre

mis

e)

Public

(S

aaS

, C

loud)

BYOD

AAA

EnergyWise

Gateway

TrustSec

ISE

WLC

WLAN

EnergyWise

UPoE

UCS-C

UCS

Nexus

VCE

UCS-C

UCS-

Express

Ruggedized

Switches


UPoE: Universal Power over Ethernet


UPOE

Powered

Desktop Virtualization Trading Floors

Connected Real Estate

Enterprise Video

Thin/Zero Clients Turrets

Personal

TelePresence

Catalyst Compact

Switches

Physical Access

Gateway


http://developer.cisco.com/web/upoe

http://developer.cisco.com/web/upoe


Summary


Use EnergyWise as a differentiator and the Ecosystem to create new opportunities with your Customers

Understand what your customer’s are doing about Energy Management – Who are they working with? What is their Corporate Strategy?

Broaden the conversation beyond EnergyWise: Smart + Connected Real Estate

Position the Borderless Networks Portfolio for Energy and Smart Buildings


• EnergyWise http://www.cisco.com/go/energywise

• EnergyWise Partner Ecosystem http://www.cisco.com/en/US/prod/switches/ps5718/ps10195/energywise_partner_ecosystem.html

• EnergyWise CVD: http://www.cisco.com/en/US/solutions/ns340/ns414/ns742/ns815/landing_energywise.html

• Schneider White Paper http://www.cisco.com/en/US/prod/collateral/switches/ps5718/ps10195/white_paper_c11_676301.pdf

• Description of the phone interaction, power usage, configuration, power usage, models, and how to decrease TCO: http://www.cisco.com/en/US/prod/collateral/voicesw/ps6788/phones/ps10326/solution_overview_c22-589129.html

• Online table showing releases on products: http://www.cisco.com/en/US/docs/switches/lan/energywise/phase2_5/ios/release/notes/ol23554.html

• Smart + Connected Real Estate: http://www.cisco.com/web/strategy/trec/smart_connected_real_estate.html

http://www.cisco.com/go/energywise

http://docwiki.cisco.com/wiki/Configuration_and_Troubleshooting_Guide_for_Cisco_EnergyWise_Power_Save_Plus_Feature_on_IP_Phones

http://www.cisco.com/en/US/prod/switches/ps5718/ps10195/energywise_partner_ecosystem.html

http://www.cisco.com/en/US/solutions/ns340/ns414/ns742/ns815/landing_energywise.html

http://www.cisco.com/en/US/solutions/ns340/ns414/ns742/ns815/landing_energywise.html

http://www.cisco.com/en/US/prod/collateral/switches/ps5718/ps10195/white_paper_c11_676301.pdf

http://www.cisco.com/en/US/prod/collateral/switches/ps5718/ps10195/white_paper_c11_676301.pdf

http://www.cisco.com/en/US/prod/collateral/voicesw/ps6788/phones/ps10326/solution_overview_c22-589129.html





http://www.cisco.com/en/US/docs/switches/lan/energywise/phase2_5/ios/release/notes/ol23554.html

http://www.cisco.com/web/strategy/trec/smart_connected_real_estate.html

http://www.cisco.com/web/strategy/trec/smart_connected_real_estate.html

Thank you.

ip-based energy management with cisco energywise partners

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