ip challenges, and potential opportunities a global standards pov

IP challenges, and potential opportunitiesA Global Standards POV

April 2008

WWW.IMPROVSYS.COM • [email protected] • PHONE: 978-927-0555

Victor Berman

© Improv Systems, Inc 2008 – All Rights Reserved

The Promise of IP Based Design

Cost Drastically reduced cost based on high levels of re-use Reduce in house staff

Time to Market Drastically cut design cycle times with re-use and outsourcing

Predictable schedules Reduce variance by using verified sub-systems Solve the verification bottle neck

Focus on core strengths Out source commodity building blocks Focus on key product differentiators (Secret Sauce)


The Reality of IP Based Design

Cost Re-use hog-tied by lack of sound methodology for configurability Lack of quality standards impedes use of low cost solutions

Time to Market Complexity of selection process delays overall schedules Promised reduction in system verification is often illusory

Predictable schedules Physical design issues frustrate plans

Concentrate on core strengths Increased project management requirements absorb resources Failure of third party components require in house retrofits


The Issue of Developing Markets

High growth markets and low cost production increasingly in China, India etc. IP infrastructure not mature Lack of training is major problem IP protection is a work in progress

Market penetration requires in country resources Government regulations favor locally owned businesses Difficult for foreign nationals to navigate the network

Lack of experienced staff puts schedules at risk Management issues distract from core strengths


The Path Forward

Standards can help and grow business Increase predictability of functionality Reduce procurement times Reduce cost of sales Reduce integration time and effort Reduce verification expense

And therefore improve Cost Time to Market Predictability of schedules Ability to Concentrate on core strengths


Current Standards View

Functional Standards Very Successful 802.11 enabled a world wide market Working Group chair Vic Hayes received IEEE Steinmetz Award

Highest technical honor from IEEE-SA Include procedures for verification

Methodology Standards Lagging Multiple efforts from uncoordinated groups No clear overall plan, roadmap, or priority Recent consolidation at IEEE good first step


Changes in the Market

IP Complexity Growing More processor based IP Highly configurable Multi-processor, complex software Hardware/Software allocation & optimization critical

Global Markets are the fastest growing segment China, Korea, Japan, India not in loop for standards development Need global coordination and education

Power and DFM, DFT, DFY becoming dominant design factors Standard design flows needed to transmit data between stages Conventions for BOM, File Structure, Test Plans, Docs….needed


Report Card – To DO List

Standards are scattered No overall plan Emerging Markets are not in the loop Global standards are chaotic

Current standards do not support strong market growth and new complexity No standard delivery mechanism and naming No standard approach to test – self test, integration, performance

Consolidation around IEEE gives a good focus This raises many issues – control, funding, marketing, road map Language Standards benefit from Accellera/IEEE relationship FSA/GSA good candidate to do the same for IP


Potential Areas for Standardization

Functional descriptions Quality Performance Benchmarks Documentation Verification Interfaces Software Tool support and integration Physical Implementation guidelines Library formats Naming conventions for delivery


Industry Needs

Roadmap Prioritization ROI analysis Industry involvement and buy-in

Industry Feedback Education and proliferation Standardization process in place

User driven, well understood, timely Funding mechanism Outreach to emerging markets

ip challenges, and potential opportunities a global standards pov

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