IP ENFORCEMENTF O R U M 2 0 1 6

O C T O B E R 5 , L E M E R I D I E N P I C C A D I L L Y , L O N D O N

W W W. M A N A G I N G I P. C O M / I P E N F O R C E M E N T# I P E N F O R C E M E N T 2 0 1 6

TO REGISTER PLEASE EMAIL REGISTRATIONS@MANAGINGIP.COM OR CALL: +44 207 779 8334

SPONSORED BY

IP ENFORCEMENTF O R U M 2 0 1 6

OCTOBER 5LE MERIDIEN PICCADILLY

LONDON

INTRODUCTIONWith the global intellectual property landscape undergoing a number of significantchanges, combined with the ever increasing number of infringements of intellectualproperty rights, it is essential to think about adjusting your enforcement strategies.

The inaugural MIP IP Enforcement Forum 2016 will be looking to the future of yourIP protection. It will focus on: the implications of the new EU Trade Mark Directive;the future of IP in the digital world; and where design protection is heading givenrecent landmark decisions in the UK and US. The online domain will be addressed,with considerations of control versus consumer power when tackling the growingproblem of IP infringement, and counterfeit goods.

The programme will encourage participation and debate on all the pertinent topicsrelating to the newly implemented European Trade Mark Directive, how to respondto modern counterfeit challenges, and collaborative protection of your IP. The MIPIP Enforcement Forum 2016 brings together leaders in corporations, industry asso-ciations and leading legal experts to discuss and impart valuable knowledge.

Register your place today.

BENEFITS OFATTENDINGDelegates are invited to attend a fullday of debates and discussions tohear from, and network with, leadingexperts from multiple jurisdictions andindustries. All delegates will be partyto important debates about the mostsignificant developments for enforcingyour IP and will have the opportunityto contribute as well as learn.

• Examine the implications of the newTrade Mark Directive in the short-medium term

• Discuss the practical implications ofthe Trunki case

• Understand how to implement aneffective anti-counterfeitingprogramme in your organisation

• Debate the growing importance oftrade secrets and how you should betreating them

• Listen to strategies to monitor yourmobile market and social media tolimit infringements

• Join analysis on registered andunregistered trade marks

WHO YOU WILLMEET• IP in-house counsel• General Counsel• Heads of IP• Trade mark counsel• Heads of legal• Patent counsel • Legal counsel • Private practice lawyers

FOR MORE INFORMATIONProgramme: natalie.canter@managingip.com

Registrations: registrations@managingip.com

#IPEnforcement2016

Website: www.managingip.com/IPEnforcement2016

Email: registrations@managingip.com

Call: +44 207 779 8334

Sponsorship

amir.hezareh@euromoneyplc.com

+44 207 779 8673

Programme

natalie.canter@managingip.com

+44 20 7779 8730

Registrations

registrations@managingip.com

+44 207 779 8334

CONFIRMED SPEAKERS• Duncan Hinnells, solicitor, Aston Martin• Mathieu Prot, group IP director, Pernod Ricard• Tony Thiaray, director of legal, London City Airport• Philip Cupitt, partner, Finnegan Henderson Farabow Garrett & Dunner• Emily O’Neill, IP & litigation counsel, Spectris• Manuela Macchi, partner, Keltie• Noam Shemtov, senior lecturer, intellectual property, Queen Mary University of London• Elizabeth Ferrill, partner, Finnegan Henderson Farabow Garrett & Dunner• Alec Cameron, senior legal counsel, Telefónica

IP ENFORCEMENTF O R U M 2 0 1 6

OCTOBER 5LE MERIDIEN PICCADILLY

LONDON

PROGRAMMEIntegrating European Trade Mark Reform into your portfolio• Examining the implications of the new Directive in the short-to-medium term • Do exotic trade marks now have a home? Should you be registering shapes,

colours, smells?• Highlighting the crucial differences between trade mark applications in Europe,

China and the US to enhance protection • Geographical Indications

How to successfully ensure protection for your designs• Strategies to successfully ensure protection for your designs• Measuring the impact of OHIM’s change in approach (more regimented?)• How can 3D trade marks compliment design protection• Practical implications of the Trunki case • How well is Wipo Hague Agreement used across businesses and what are the

advantages?

Strategies to counteract the continued rise of counterfeiting and online infringements • Volume versus visibility: responding to modern counterfeit challenges• Online trade mark infringement and thresholds for ISPs – Cartier v Sky• Case study: how to implement an effective anti-counterfeiting programme in your

organisation

Overcoming the struggle of social media for IP owners• Control versus consumer power: the growing problem of IP protection in the online

domain• Strategies to monitor your mobile market and social media to limit infringements• Anti-Counterfeiting Group case study – how can it help? • Social media policy – the good, the bad and the ugly

Embracing the gadget-orientated wearable technology market• Navigating the IP landscape for the wearables market• Comparison of protection of industry specific technologies: performance sports and

fitness and integrated gadgets• What challenges are posed by this fast growing industry? • Brand ‘tie-ups’ and joint ventures in wearable technology: what does the future hold?

The Digital Single Economy: the future of IP in the digital world• Understanding the importance of territorial licensing and copyright exceptions • Implications of the new harmonised copyright regime for Europe member states • Where are we now?

Growing importance of trade secrets?• Drawing comparisons between jurisdictions: EU versus USA versus China• Data privacy and confidentiality issues• How are companies treating their trade secrets?

Collaboration: Trade dress, design protection and copyright protection • Ensuring collaborative protection in light of the KitKat case and Apple v Samsung• Comparison between jurisdictions • Registered versus unregistered trade marks – which one wins?• Cases to know and watch

Tracking the value of IP for the sport and entertainment industry • Strategies to ensure enforcement of image rights in Europe• Analysing IPR infringement in sports goods • Overcoming the modern challenges; social media and its interplay with personal

and IP rights • Understanding celebrity representation issues in view of Entertainment case law

update

IP ENFORCEMENTF O R U M 2 0 1 6

OCTOBER 5LE MERIDIEN PICCADILLY

LONDON

Booking fee Advisers, consultants,private practitioners,service providers

In-house/IP counsel, headsof legal and R&Dprofessionals

Early booking rate (before August 12)

£695 + VAT FREE

Standard booking rate (after August 12)

£995 + VAT FREE

Payment must be received before the conference date to guarantee your place.Please tick box to select payment method and sign agreement in box

Bank transfer quoting reference number£ Account – 01043191; Sort code – 30-00-02IBAN no – GB 97 LOYD 300002 01043191Lloyds Bank TSB Plc, City Office, PO Box 72, Bailey Drive,Gillingham Business Park, Gillingham, Kent, ME8 0LS, UK$ Account – 11512129; Sort code – 30-12-18IBAN no – GB 29 LOYD 301218 11512129€ Account – 59008833; Sort code – 30-12-18IBAN no – GB 25 LOYD 301218 59008833SWIFT address: LOYD GB2 LCTY

To make a payment by credit card, please register and pay online at:www.managingip.com/IPEnforcement2016 or call +44 (0) 20 7779 8334

Please note that in completing this booking form you undertake to adhere to the cancellation andpayment terms listed below.

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Onlinewww.managingip.com/IPEnforcement2016

Telephone+44 (0) 20 7779 8334

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CANCELLATION POLICY: If you cannot attend you mustcancel your registration in writing by 31 August 2016 toreceive a refund less a 10% administration charge.Cancellations received after 31 August 2016, or noshows, are liable for the full conference fee (where appli-cable). You may send a substitute to attend in your placeat no extra charge, however we must know by 3 October2016 via email. We cannot accept verbal cancellations.If you make your booking online, by email or via the tele-phone, you are automatically adhering to our terms andconditions.

REGISTRATION FEE: The registration fee includes partici-pation in the forum, documentation material, breakfast,coffee breaks and lunch. All delegates are responsible fortheir own accommodation and travel.

PAYMENT: All registration fees (where applicable) must bereceived in full prior to the event date.

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