ip expo 2009 - delivering enterprise cloud services for business agility
TRANSCRIPT
Delivering Enterprise Cloud Services for Business Agility
Simon HansfordVP, Service Strategy
Presentation courtesy of 3PAR
“From day one Attenda has invested in developing an industry-leading operations platform.
3PAR Utility Storage provides us with superior business agility and unmatched storage flexibility, whatever our clients’ requests are. It has given us an edge over the competition and has accelerated our time to market while providing a real added value for our clients.
In addition, our total cost of ownership is much lower with 3PAR due to the platform’s incredible ease of management combined with reduced power and floor space needs.”
Simon HansfordVP of Service Strategy, Attenda
Agenda
Cloud Computing: Why is the IT market set to change? How will it be delivered? So what is it and what is available?
An Infrastructure as a Service (IaaS) Cloud
How should you plan to exploit cloud computing?
Green Computing Distributed data parallel cloud sustainability
Accountability Private Cloud Software-plus-services Web
quality of service Quality of service control Agility Reliability Authentication Platform-as-a-serviceComputing
Architecture SaaS Transactions Syndication SML management
Policies Subscription Performance data services service oriented Storage
Control authorization Open-source policies data interoperability Privacy
applications computing Cloud Architecture SLA
Public Cloud loosely coupled assurance Utilities
infrastructure as a service resiliency Network compliance agilityIntegration multi-tenancy Data bandwidth Grid Computing Business
subscription Performance Security virtualization stewardship
IBM Blue Cloud, Lotus Bluehouse SAP Business ByDesign Microsoft Azure 3PAR Cloud-Agile
Pure-Play
SaaS
Enterprise vendors
Vendors have positions and offers!
Consumerweb
Google Gears, Earth, Picasa Microsoft LIVE eBay Turbo Lister, Outlook AddIn
Salesforce CRM NetSuite Office integration Zoho CRM Outlook Edition
To meet our demand,computing requires mass production
Traditional capacity management is expensive
Enterprises are moving toward an outsourced service delivery model. Lower TCO – Resources are utilised across clients Higher reliability – The provider is responsible for providing capacity when
required Greater agility – The provider dynamically reallocates resources across
applications and clients
Dem
and
/ C
apac
ity
Peak need
Deployed Capacity
Wasted Capacity
Insufficient Capacity
“The global IT market outlook is a gloomy
one for 2009. with prospects of
improvement in 2010”Forrester: Global IT Market Outlook: 2009
Challenges:Provide cheaper and faster
implementations with immediate and
identifiable value Non-IT Executives Learn More about IT
CapabilitiesIT is More Focused InternallyForces Grass Roots Innovation
We are facing Difficult Times
Challenges for businesses
“The economic turbulence of late 2008 has
created a more challenging situation
than…. most CIOs have ever experienced.”Gartner: CEIO New Year’s Resolutions, 2009
Challenges:Too Much Customisation & Complexity Cost Allocation and Chargeback is too
simple Cannot Prioritise the importance of IT
Investments No Institutional Knowledge of What
Happened Last Time
But Opportunities exist
Courtesy of Microsoft
Works how the business wishes to work
Native Outlook Experience
Works the Way
You Do
Works the Way
You Do
Easy Adaptability
Works the Way Your Business
Does
Works the Way Your Business
Does
Build, Deploy & Extend
Works the WayTechnology
Should
Works the WayTechnology
Should
On premise vs Hosted vs CloudB
uyB
uild
On premise Cloud
Hosted Application
An off the shelf application that’s hosted externally
Packaged Application
An off the shelf application run by
me
Software as a Service
An application that I buy in the Cloud
Custom Application
An application that I built and run in-
house
Hosted Application
An off the shelf application that’s hosted externally
Cloud Platform
An application that I built but run in the
Cloud
Where applications will resideB
uyB
uild
On premise Cloud
Hosted Application
Packaged Application
Software as a Service
Custom Application
Hosted Application
Cloud Platform
ERP
Collaboration
Web site
HR
Core AppCore App
Cloud
Many definitions of Cloud Computing
IDC, Defining “Cloud Services” and IDC, Defining “Cloud Services” and “Cloud Computing”, Cloud Computing “Cloud Computing”, Cloud Computing
Blog, SeptemberBlog, September
An emerging IT development, deployment and delivery model, enabling real-time delivery of products, services and solutions over the Internet.
IDCIDC
A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption.
Forrester, Is Cloud Computing Read for Forrester, Is Cloud Computing Read for the Enterprise?, the Enterprise?,
March 2008March 2008
ForresterForrester
A Style of computing where massively scalable IT-enabled capabilities are delivered ‘as a service’ to external customers using Internet technologies.
Gartner, Cloud Computing: Defining Gartner, Cloud Computing: Defining and Describing an Emerging and Describing an Emerging
Phenomenon, June 2008Phenomenon, June 2008
GartnerGartner
The confusion of Clouds
Off-Premises Cloud
Infrastructure as a Service
Hosting
Web Hosting
Software as a Service
Platform as a Service
Native Web Applications
Hardware managed by others
Elastic Internet resources
Shared applications
Enterprisecomputing platformHosted Web
applications and content
Programmable or programmatically accessible resources
Grid computing
Different Cloud messages & positioning
“Green” Cloud
“Business SLA” Cloud
“High Security” Cloud
“Demo” Cloud
“Disaster Recovery” Cloud
“SME” Cloud
Web vendors first to arrive
Amazon• Extension of e-commerce• Early and broad cloud/Web platform services• Significant examples built on AWS
Google• Search, advertising, Gmail, Docs• Cloud concept and mashup leader• Google App Engine
Salesforce.com• Extension of SaaS application• First focused APaaS offering — Force.com
Facebook• Social network as a platform• Open extension versus active leadership
The Enterprise Vendors getting serious
Microsoft• Live/MSN and Xbox Live experience• "Software + services" and Azure• Large acquisitions and investments
IBM• Google partnership• Heritage in utility services, SOA and SaaS hosting• Cloud-enabling technologies
– For example, Blue Cloud and IDataPlex
The Rest of the Brands• Cisco — Enabling technologies• HP — Focused on enabling technologies• SAP — Uncertain SaaS entry• 3PAR – Focused support of Service Providers
Trends in Cloud Computing
Outsourcing is becoming the norm. Many parts of IT are commoditising, hence the economics of
running IT in-house are even less favourable Ownership of IT assets e.g. applications is becoming less critical –
a liability to some! Its about the Service – meeting the business requirement, the
application and SLA.
The Implication
It's time to re-evaluate your approach to IT assets. Many assumptions regarding ownership and how to build IT capabilities are no longer valid.
Agenda
Cloud Computing: Why is the IT market set to change? How will it be delivered? So what is it and what is available?
An Infrastructure as a Service (IaaS) Cloud
How should you plan to exploit cloud computing?
Today's infrastructure
Designed for your unique business Will meet and exceed your stated needs
Designed for availability & performance To meet the requirements of the business
Designed with the latest technology in mind Recognising a 3 to 5 year investment
Incorporates appropriate DR Recognising that it is often perceived as an
expensive insurance policyDedicated Client
Infrastructure
Dedicated Client Infrastructure
But this approach has issues
Time to design & deploy Not aligned with changes in business requirements
Designed with peak capacity in mind Additional expense for idle capacity
Technology rapidly ages No effective route to access new technology
DR not aligned to business requirements Instead fits to a budgetary envelope
• Processor• Memory• Storage• Network• Security
The move towards the Cloud …
Dedicated Infrastructure
Meets your fixed requirements
Designed for minimum capacity
Highly secure
Attenda RTI
Delivers Business Agility
Increases Service Quality
Scales with your Business Demands
Reduces your Capital Costs
Dedicated Client Infrastructure
• Processor• Memory• Storage• Network• Security
Multiple scenarios : All or partial use of the Cloud
Dedicated Client Infrastructure
Dedicated Infrastructure
Meets your fixed requirements
Designed for minimum capacity
Highly secure
Attenda RTI
Delivers Business Agility
Increases Service Quality
Scales with your Business Demands
Reduces your Capital Costs
The Building Blocks of an IaaS Cloud
Capacity is used to create a Virtual Server Farm
A Virtual Server Farm1. Comprises Compute Units of Attenda RTI resource
The smallest compute unit available is 2GHz processor and 3GB memory
2. Comprises of dedicated Virtual Machines
A Virtual Server Farm is made up of multiples of these compute units, shared by a number of virtual machines i.e. n x (2GHz processor, 3GB memory) / n x VM’s
Utilising Attenda RTI Resources Subscribed RTI Resources:
Can be allocated across one or more virtual machines as required
Are dedicated and uncontended for that client
Can run more virtual machines than the total available capacity in a contended configuration with prioritised resources
Can be temporarily extended via “Headroom”
HE
AD
RO
OM
HE
AD
RO
OM
Virtual Machine 14 * 1.5GHz
Virtual Machine 41 * 1.5GHz
Virtual Machine 21 * 2.5GHz
Virtual Machine 61 * 2GHz
Virtual Machine 32 * 2GHz
Virtual Machine 52 * 2GHz
Cloud Services will …
Increase Your Business Agility Scale up and down your IT resources (processor, memory, storage and
bandwidth) as your business dictates Align your existing resources with change in application priorities
Increase Your Service Quality Increase availability through a resilient design and latest technology that might
otherwise be unaffordable
Future Proof Your IT Infrastructure Benefit from a seamless upgrade path to latest technology
Reduce Your Capital Costs Reduce the need to design to maximum capacity Environmentally friendly, less resources, less energy
What does Attenda do?
Attenda operates and manages those business critical systemsto ensure that they are 'Always On'.
We focus on IT Operations and only IT Operations.
134 clients with industry leading client satisfaction.
Endorsed by the industry’s leading certifications & accreditations.
Recommendations
Today (Wednesday) Review your current portfolio of IT products and services and map
against the benefits and risks of Cloud computing.
The next 6 Months Begin re-education. The culture of "build and manage everything"
completely has changed. Redefine your IT portfolio in terms of service components (what it
does), instead of what it is built from.
Longer Term Manage your IT assets with a life cycle approach. Use market maturity
and commoditisation as indicators of when to reconsider approach. Reduce focus and budgets for more-commoditised areas. Redeploy to
areas that make a material difference.
