ip targeting e-guide - allegiantmarketinggroup.com€¦ · 02/09/2016 · ip address! home !...

Your Exact Online Target Lives Right Here!

IP Targeting E-Guide

web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]

What is Household IP Targeting?


•  Patent-pending technology targets household "IP addresses

•  More accurate targeting = higher ROI!

•  Click throughs are 3x the industry standard!

•  Have access to 30-50 billion ad impressions per day from > 1MM sites

•  Direct Mail lists have a 40-60% append rate

•  We don’t use cookies. Your message cannot be blocked!

Target EXACTLY Who You Want as MANY TIMES as You Want With Surgical Accuracy!

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Geospatial

DNS

Mapping Data

WWW

Network Topology

Network Point

Connection Speed

Public Records

IP Address

Home Address

The patent-pending process combines more than 30 public data elements to

hyper-accurately map an IP address to a home address.

= Web Traffic

Better Targeting

How IP Targeting Works


•  Target tradeshow / conference attendees in their hotels or on the convention floor.

•  Target legislators at the Statehouse or the Whitehouse.

You Can Also Target Tradeshows and High-Volume Buildings


A Few of the Sites Your "Ad Will Be Seen


Match-Back Report with Direct Mail

(Could Not Append)------

(Could Append)------

(Actual Sales) |

The Control Group is the portion of the list that did not have IP Addresses available. The Targets are Direct Mail recipients that also received Banner Ads via IP Marketing. The increased response from IP Marketing was 108%! Direct mail campaigns with IP targeting are 6-60x more effective!

Reporting Example


1.  Use the best list possible

• Current / Past Customers

1.  • Pre-Qualified Prospects

• Look-a-Like Modeled

2. Have ads that resonate with the audience

3. Special offer / strong call-to-action to get their attention

4. Test different ad messages to determine which one will get the best response rate

5. Simple conversion process to sales / sign-up’s

Leave it to us! We can help you with your list and design!

Great Campaign!

Great Ads

Great Targeting

Great List

Bad Campaign!

Poor Ads

Great Targeting

Poor List

Keys to a Successful Campaign


Banner Ad

Sample Ad


Display Ad

Sample Ad

Best Practice: Deploy 2-6 ads per I.P. address per day. If you have a specific event, advertise 4 days prior and during your event.


Best Practice: IP Marketing is a great stand alone marketing strategy as well as the perfect add-on to Direct Mail. Your banner ad should match your direct mail piece for "a DOUBLE WHAMMY of instant impressions!

Sample Banner Ad


Sample Campaigns

Your target audience will see the message nearly 100% of the time!


Contact us today to get started!

ip targeting e-guide - allegiantmarketinggroup.com€¦ · 02/09/2016 · ip address! home !...

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