ipad for enterprise
DESCRIPTION
Presentation on using iPad and tablets in the enterprise. Overview of use cases, decision structures and top appsTRANSCRIPT
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Presented by Scott Chapin
iPad for EnterpriseiPad for
Enterprise
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About DigiKnow
• Company founded in Cleveland 1995• 60 creative, technical, strategy and
coordination professionals • Staff of creative, marketing, technology and
consulting professionals• E-business partner for total solutions or
collaborative assignments• Independent company with consistent
ownership and leadership• 600+ website, web apps and mobile apps• A true interactive organization
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Web Design & Development
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Mobile Web
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Smartphone Apps
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iPad Apps
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IPADS IN BUSINESS TODAY
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Today’s Digital Marketplace• Apple sold 3 million iPads during the
Q2
• Google Android market share grew 5 points between April and July to a 17% overall US share
• comScore reports that 31% of US consumers download apps
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Phone vs. Tablet
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Broadening tablet market• 10+ mobile-OS tablets in the market– Apple, Archos, Dell, etc.
• 15+ tablets promised for near-term delivery– Samsung, Cisco, RIM, Toshiba, ViewSonic, HP,
ASUS, etc.
• Almost every phone or screen manufacturer has rumored to be thinking about the market
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IPADS IN BUSINESS
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Top Business Apps
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On the Go Productivity
• Light-weight laptop replacement
• Access to full desktop or cloud-based files
• Integration with MS Exchange, Lotus Notes, Google Apps
• Access to SAP, Sybase and other enterprise systems
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Paperless Office
• Office Documents• EMR Review• Image/Document
Viewer• Meeting Notes
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Sales/Demonstration
• Digital Catalog• Product
Demonstration• Facility Overview• One-on-One
Presentation Support
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Data Collection
• Patient Intake• Guest Checkout• Materials/
Information Request
• Tradeshow booth check-in
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Digital Payment/Finance
• Point-of-interest financing
• Portable point-of-sale terminal
• Mobile banking• On-the-go trading
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Training/Recruiting
• Mobile terminal to training center
• Simulation and virtual training
• eLearning
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Kiosk / Self-Running
• Exhibit/Company information
• Portable engagement tool
• Self-guided tour
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Marketing/Advertising
• Interactive Games• Engaging Product
Interactions• Mobile Utility
Sponsorship
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BRINGING IPADS INTO THE ENTERPRISE
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Too Many Options
• Smartphone vs. Tablet
• iOS vs. Android (vs. QNX vs. WinPhone 7)
• 7 inch vs. 10 inch
• Tablet vs. Netbook
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Who Owns Digital
IT
Marketing
Sales
Communications
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Qualifying Leads
• Mobile App projects start at $10,000 and can range up to $100,000+
• The best clients recognize that mobile needs to be part of a larger strategy, not just a tactic or part of a trend
• Multi-use solutions are much easier to sell-in than a one-off project
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When to Engage DigiKnow• To help evaluate available
technologies and apps• To design custom solutions for web,
iOS or Android• When there isn’t 100% buy-in and
you need outside guidance into additional leverage points
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For more information about mobile marketing, please contact:
Scott ChapinDirector of Consulting [email protected]