ipad: january 27, 2010 price determined by demand and supply related products wide range of uses
TRANSCRIPT
iPad: • January 27, 2010• Price determined
by demand and supply
• Related products• Wide range of
uses
Comparable Products
HP tablet pcAndroid tablet pc BlackBerry PlayBook HP TouchPad, Android Honeycomb tablets
HP SlateDell StreakAsus Eee TabletCompal TabletNotion Ink AdamMSI
The device has four control buttons reminiscent of the favored layout for an Android-powered phone, leading to the logical speculation that the Asus tablet might well run Google’s mobile operating system.
Asus Eee Tablet
Another tablet running Android and powered by the Tegra 2 chip is the Adam, a 10-inch tablet from Indian startup Notion Ink. It uses a screen technology from Pixel Qi that combines the best of a full color multi-touch LCD display with a low-power reflective mode that’s readable in direct sunlight.
a target price somewhere between $300 and $800.
Notion Ink Adam
- 2 Producer Points of View
- 2 Consumer Points of View
Improved state of technology
Prices of iPad
Quantity of iPad
Supply1
Demand
Pe
Qe
P1
Q1
Supply2
Changes due to abnormal circumstances
Prices
Quantity
Supply2
DemandPe
Qe
P1
Q1
Supply1
Rise in consumer’s income bringing rise to demand of luxury goods
Prices of iPads
Quantity of iPads
Supply Demand1
Pe
Qe
P1
Q1
Demand2
Presence of substitutes
Prices of iPads
Quantity of iPads
Supply Demand2
Pe
Qe
P1
Q1
Demand1
• Price decreases Due to a decrease in quantity demanded Advertisements can be used. • Looks unique• Creates imaginary difference
• Price increases Special packages can be used. • Giving away free complements
Marketing Strategies
Conclusion• Factors do affect the price of iPads • Increasing the quantity sold
• Magnitude of the changes in the price in order to gain more profit • Found through the elasticity of demand and
supply • Even so, Apple uses quite a few different methods
in order to ensure that demand is still high • so that the price of iPad remains as constant as
possible.