ipad: january 27, 2010 price determined by demand and supply related products wide range of uses
TRANSCRIPT
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iPad: • January 27, 2010• Price determined
by demand and supply
• Related products• Wide range of
uses
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Comparable Products
HP tablet pcAndroid tablet pc BlackBerry PlayBook HP TouchPad, Android Honeycomb tablets
HP SlateDell StreakAsus Eee TabletCompal TabletNotion Ink AdamMSI
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The device has four control buttons reminiscent of the favored layout for an Android-powered phone, leading to the logical speculation that the Asus tablet might well run Google’s mobile operating system.
Asus Eee Tablet
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Another tablet running Android and powered by the Tegra 2 chip is the Adam, a 10-inch tablet from Indian startup Notion Ink. It uses a screen technology from Pixel Qi that combines the best of a full color multi-touch LCD display with a low-power reflective mode that’s readable in direct sunlight.
a target price somewhere between $300 and $800.
Notion Ink Adam
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- 2 Producer Points of View
- 2 Consumer Points of View
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Improved state of technology
Prices of iPad
Quantity of iPad
Supply1
Demand
Pe
Qe
P1
Q1
Supply2
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Changes due to abnormal circumstances
Prices
Quantity
Supply2
DemandPe
Qe
P1
Q1
Supply1
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Rise in consumer’s income bringing rise to demand of luxury goods
Prices of iPads
Quantity of iPads
Supply Demand1
Pe
Qe
P1
Q1
Demand2
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Presence of substitutes
Prices of iPads
Quantity of iPads
Supply Demand2
Pe
Qe
P1
Q1
Demand1
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• Price decreases Due to a decrease in quantity demanded Advertisements can be used. • Looks unique• Creates imaginary difference
• Price increases Special packages can be used. • Giving away free complements
Marketing Strategies
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Conclusion• Factors do affect the price of iPads • Increasing the quantity sold
• Magnitude of the changes in the price in order to gain more profit • Found through the elasticity of demand and
supply • Even so, Apple uses quite a few different methods
in order to ensure that demand is still high • so that the price of iPad remains as constant as
possible.