IPAD

iPad

Long q = high demand

COMPETITION

Cost for iPad

Launch in Singapore23 July 2010

Microsoft-HP TabletConsidered as a mini Windows 7 PCsOffers USB ports(which iPad does not)

Amazon KindlePortable e-book readerA competitor of iPad because: enables users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media.

Perspective on iPadConsumer’s

More value-for-money than getting both smartphone and laptop

PortableLighter than a

laptopSame functions as

laptop and smartphone

Perspective on iPadProducer’s •Take into account prices of competitor’s goods•Rise/Decline in Cost of Production can affect the supply of iPad

http://news.cnet.com/8301-17938_105-10435284-1.html#ixzz1GaKdcFHC

http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-buildhttp://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_tablets_ipad_s_price_advantage

http://www.pcworld.com/article/186172/why_the_microsofthp_tablet_is_a_big_disappointment.htmlhttp://news.cnet.com/8301-31322_3-20009239-256.html  http://en.wikipedia.org/wiki/IPad http://www.ipadsingapore.org/ipad-singapore-release-date-july-2010/

http://news.cnet.com/8301-17938_105-10435284-1.html#ixzz1GaKdcFHC

http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-buildhttp://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_tablets_ipad_s_price_advantage

http://www.pcworld.com/article/186172/why_the_microsofthp_tablet_is_a_big_disappoiztment.html

http://news.cnet.com/8301-31322_3-20009239-256.html

CREDITS

Thank You!