The international publishing corporation Ltd (IPC) was formed in 1963. It is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.

This is a small time line of the types of magazines IPC have published over the years:

ran a series of personal narratives of those who took part in the charge of the light brigade and published news on the Crimean war = within a year it became the

- Country life , Horse & Hound, shooting Times, Yachting World, Cycling world are just a few of the magazines that are still thriving today and were launched in the late 1800s

1900-Launched the first of IPCs four traditional weeklies, -Women and home – entered the market in 1926 and by its third birthday in 1929 had grown to a steady 144 pages, majoring on fiction-1937 Women- was the first full-colour magazine at a price of 2d!-1940s Wartime role played IPCs women's weeklies ,keeping the morale of Britain's women and supplying an essential information service on behalf of the government.

1950s- The uprising in the music scene which led to the arrival of New music Express (NME) in 1952.It set the ball rolling with its compilation of the first official record chart

1980s- IPC announces the formation of European magazines Ltd a joint venture company with Marie Claire to launch the UK edition of the international tittle

1990s-Whats on TV -makes its triumphant entrance onto the scene in 1921and goes on to become the UKs best selling magazine-The women's weeklies go into overdrive, with IPC acquiring Here! And merging it intoNow, launched in 1996.-NME becomes the first major UK music title to get its own internet site-nme.com- destined to go on to become Europe's most popular music website

Targeting the mass market for Females. Teen Now Woman Woman's Owngoodtoknow Recipes Woman's Weekly Pick Me Up! Chat Chat - It's Fate Chat Passion NowWhat's On TVSoaplife TV & Satellite Week TV easyTVTimes

IPC has had many magazines which focus on 3 main audiences

Targeting the market for men. Country Life The Field Shooting Times Sporting Gun Horse & Hound HORSE Eventing International Boat Industry (IBI) Practical Boat OwnerYachting World Super Yacht Business Motor Boat & Yachting Motor Boats Monthly Rugby World World Soccer Golf Monthly Nuts New Musical Express (NME) UncutCycling WeeklyCycling Sport Mountain Bike Rider What Digital Camera

Targeting upmarket Females. Marie Claire InStyle Look Woman & Home Feel Good Food Feel Good Home Essentials Ideal Home Homes & Gardens Livingetc Country Homes & Interiors 25 Beautiful Homes Beautiful Kitchens Style at Home Wallpaper

IPC is an extremely well established company, which would make it an appropriate publisher for a new music magazine; it will also attract its loyal customers from its extremely wide audience, which would guarantee a successful magazine.It could publish various genres of music due to its wide range in audience this opens up the market when publishing a magazine because no one genre has a specific age of audience, therefore they could publish any kind of magazine they choose and make the content relatable to what ever target audience they choose.Alternative publishers like Bauer however maybe more appropriate for publishing a music magazine as they’re more loyal to the music industry for example they also publish radio stations so would be very knowledgeable about the industry and would also get the attention of their dedicated fans.

Targeting the market for men. Country Life The Field Shooting Times Sporting Gun Horse & Hound HORSE Eventing International Boat Industry (IBI) Practical Boat OwnerYachting World Super Yacht Business Motor Boat & Yachting Motor Boats Monthly Rugby World World Soccer Golf Monthly Nuts New Musical Express (NME) UncutCycling WeeklyCycling Sport Mountain Bike Rider What Digital Camera

IPC is an extremely well established company, which would make it an appropriate publisher for a new music magazine; it will also attract its loyal customers from its extremely wide audience, which would guarantee a successful magazine.It could publish various genres of music due to its wide range in audience this opens up the market when publishing a magazine because no one genre has a specific age of audience, therefore they could publish any kind of magazine they choose and make the content relatable to what ever target audience they choose.Alternative publishers like Bauer however maybe more appropriate for publishing a music magazine as they’re more loyal to the music industry for example they also publish radio stations so would be very knowledgeable about the industry and would also get the attention of their dedicated fans.