iphone development for indie developers
DESCRIPTION
Slides from DemoCamp 6 in VancouverTRANSCRIPT
iPhone Development for Indie Developers
Parveen KalerSmartful Studios Inc
Monday, July 5, 2010
Strong OpinionsPhoto Credit: Sigalakos (Flickr)
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1) Market Share
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19% 15%
Source: NPD Group
Retail Music Market Share
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NOW (almost) FUTURE?
iTunes Application Store
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Fundamentally Different Audience
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2) From Game To Product
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• $40
• $20
• $0.99
• FREE (freetoplay.biz)
Price Points That Matter
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Gamecasts- Episodic Content- À la carte
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3) Call To Action
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“If games are to become more than mere entertainment, they will need to use the fundamentals of gameplay -- giving
players challenges to work through and choices to make -- in entirely new ways. The forumula followed by virtually all games is a steady progression on toward victory: you
accomplish tasks until you win. Halo 3, for all its flawless polish, does not aspire to anything more. It does not succeed
as a work of art because it does not even try. ...”
Daniel Radosh. The Playʼs the Thing. New York Times. Published: September 28, 2007.
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“ ... Like cinema, games will need to embrace the dynamics of failure, tragedy, comedy and romance.
They will need to stop pandering to the playerʼs desire for mastery in favor of enhancing the playerʼs emotional
and intellectual life.”
Daniel Radosh. The Playʼs the Thing. New York Times. Published: September 28, 2007.
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Translation: I Donʼt Give A Shit
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Passage: Memento MoriJason Rohrer, Arthouse Games
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Summary
• The market size will be huge but different
• Make games that are digestible for iPhone users
• Stop Making Bullshit
http://parveenkaler.com
Monday, July 5, 2010