ipinion - app for mr surveys
DESCRIPTION
iPinion: Professional Market Research App for iPhone/iPad/iPod touch users, and a panel community of iPhone/iPod touch users connected through this App.TRANSCRIPT
iPinion Screens / Features
About iPinion
Introduction
iPinion is an innovative iPhone App to run engaging
surveys on iPhone/iPad/iPod touch devices.
iPinion also serves as the platform for a panel
community of iPhone users who are highly engaged
and responsive to market research surveys.
Since iPinion surveys include a variety of question
types and branching , randomization support, they
are well suited for professional market research
surveys, mystery shops , in-store surveys and
ethnography studies.
What’s unique about iPinion
Online and offline survey capabilities to suit iPod
Touch / iPad users without constant internet .
Supports location-based surveys. This opens up new
and interesting possibilities for market research
Creative survey designs overcome the limitations of
mobile surveys and make it even more engaging than
online surveys
Besides capable of handling most of what online
surveys can do, it goes beyond that, with possibility
to add photos and voice recordings as responses.
The application provides effective research, which can be used for:
Concept Viability
Election Analysis
Market Potential
Popular Opinion
Consumer behavior
Ad / brand awareness
Instore surveys
…and much more
iPinion, along with MR Anywhere offers a whole set of offerings for MR.
Online data collection and processing
Real-time tracking
Time factor: quick turnaround time
Cost effective
Better control on target audience
Easy to use/administer
Graphic representation of the processed results
Customized reports
iPinion Business Models
Access Panel: We recruit panel members from the 85 million
iPhone, iPod touch, iPad users and offer the panel for
relevant market research purposes. We handle the related
survey programming and provide respondent data as
deliverable. Charged on per complete basis
Custom Panel: We recruit custom panels for our clients /
sponsors on iPinion platform on a service fee basis
Technology: We have a business model to offer the
technology on SAAS model on a license + usage fee basis
Management background
iPinion is run by global MR and panel professionals
with 50+ years of cumulative experience in panel
work globally
Leadership experience includes over 4500 online
studies in 150 countries for global Fortune 500 clients
and full service MR companies
Strongly supported by Dexterity, a Marketing and
Customer Informatics company in business, serving
MR for over 10 years.
Features and Screenshots
Instructions
Single Choice
Multi choice
Ranking / Ordering
Sliders / Rating
Open end
Video Questions
Video
Account summary
Easy Referrals
Facebook & Twitter post
Emails
Thank YouEmail : [email protected]
Columbus : +1 614 410 5356 (Pala) Chicago : +1 614 410 5342 (Steve)London : +44 19 22 666 478 (Nimit)Chennai : +91 44 4229 0000 (Sumesh)