ipl fantasy league

Download IPL Fantasy League

Post on 09-Apr-2017

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  • The Indian Premier League revolutionised cricket in many ways.

    It brought the best cricketers in the world in one place, created a terrific stadium environment,

    and showcased young talent like never before.

    It also, expanded cricket viewership to women & children.

    Background

  • To increase the digital engagement of people in the IPL,by creating the worlds best fantasy league.

    Objective

  • The IPL has intense, competitive, hi-quality cricket at its core.This is packaged in a fun and entertaining manner.

    The IPL Fantasy League would do the same.Well-thought out rules & features,

    surrounded by fun & social elements.

    Approach

  • SEAMLESS

    NUANCED

    THOUGHTFUL

    ENGAGING

    CASUAL

    CREATIVE

    SOCIAL FUN

    RESPONSIVE

    ROBUST

    REMUNERATIVE

    RELIABLE

  • Easy navigation with the IPL website

    Seamless Integration

  • Championship Modefor involved users

    Multiple Game Modes

  • Daily Challengefor casual users

    Multiple Game Modes

  • All-Starsfor first-time users

    Multiple Game Modes

  • Runs, strike-rate, sixers Wickets, economy, dots, maidens, Catches, stumpings, run-outs. Team winning & MoM.

    Balance between batsmen, bowlers, all-rounders & keeper.

    Maximum of 4 overseas players. At least one uncapped player.

    80 substituions thru league stage. 12 substitutions during playoffs. Unlimited Power Player changes. Free uncapped sub every match

    Comprehensive Points System

    Realistic Team Criteria

    Engaging Substitutions

    Nuanced Rules & Scoring

  • Easy & fun interface to make substitutions

    Smooth Interactions

  • Thoughtful Features

    Lock-in only when match actually starts. Warning messages to help users. Auto-complete for quick subs. Stealth Mode to hide your team. Ability to schedule substitutions in advance.

  • Fun Badges

  • Social Shareables

  • Social Shareables

  • Live update of fantasy scores and league

    standings

    Unique Features

  • 10,000,000people

    215countries1,400,000

    Users 70,000,000visits

    600,000,000pageviews

    8pages per session

    13minutes per visit

    from

    made

    with

    Enormous Success in 3 years

  • All screens & interactions Creative assets: badges, all-star cartoons Complete development from scratch in Python

    Setting the objective & goal All game rules and points system Game modes and features

    Hosting on AWS to manage huge traffic & spikes Constant upgradation & optimization Community management & promotion

    Creation & Development

    Concept & Game Design

    Management & Maintenance

    Role of TenTenTen

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