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  • 1. LOGO Project ipod Store Presender: Phan Cng Mn Ngyn Sn H Nin www.congmanit.com GV hng dn: Nguyn Hu Pht

2. Tng quan d n Cc trung tm kinh doanh cc sn phm cng ngh thng tin (hng Hi-tech) ra i p ng nhu cu ca th trng. Do , vi mong mun mang li cho khch hng nhiu c hi c s hu nhng sn phm Hi-tech chnh hng, cht lng tt, chi ph tit kim, nhiu ca hng, trung tm xy dng cho mnh nhng phng thc kinh doanh mi. Vi nhu cu mua sm sn phm cng ngh Hi-tech trn mng l cn thit i vi cuc sng gii tr hin nay. H s dng Internet nhiu l knh phc v nhu cu qu tng mi dp l, sinh nht. Website www.congmanit.com xy dng l Shop bn ipod vi nhiu sn phm thi trang v a dng nhiu mt thch hp cho tui teen Website cho php thanh ton trc tuyn vi cc ngn hng ti Vit Nam 3. Phn tch m hnh 4P 4P l m hnh marketing ng d ng trong Internet Marketing nh m phn tch tnh kh thi d n Shop ipod store Gi bn (Price) Qung b (Promotion) Ni bn (Place) Sn phm (Product) Shop ipod Online 4. Products - Sn phm Sn phm bn ipod trc tuyn gm cc dng sn phm chia theo 03 nhm Nhm s kin Cc ngy l ln trong nm Tt Nhm hng ngy Sinh nht Qu tng Nhm c bit Ipod bn chy nht trong thng Ipod ang khuyn mi trong thng 5. Price Gi bn Gi bn Ipod Online ngoi gi thnh cn c chi ph vn chuyn v gi p dng cho nhng ngy l Gi bn ipod Gi ipodthng Gi ipod khuyn mi Gi vn chuyn Min ph gn Tnh ph theo c ly Phng thc thanh ton p dng bng lin kt. 6. Promotion Qung b Chnh sch qung b website ch ht trn cc knh online nh sau Website rao vt Google Email Marketing SMS Marketing Mng x hi Qung co truyn ming (Viral Marketing) Ngoi ra c chnh sch chm sc khch hng c v khuyn mi theo s kin 7. Place Ni bn Ni bn chnh thc ti website www.congmanit.com K gi sn phm n cc trang rao vt nhm nhng sn phm trang khc v link n trang mnh Bn ti ca hng ipod thu a im bn ngoi lm ni giao dch 8. Thuyt trnh website Shop ipod Online 9. Web l g ? Website l mt vn phng o ca doanh nghip trn mng Internet. Website bao gm ton b thng tin, d liu, hnh nh v cc sn phm, dch v v hot ng sn xut kinh doanh m doanh nghip mun truyn t ti ngi truy cp Internet. Vi vai tr quan trng nh vy, c th coi Website chnh l b mt ca Cng ty, l ni n tip v giao dch vi cc khch hng trn mng. Website khng ch n thun l ni cung cp thng tin cho ngi xem, cho cc khch hng v i tc kinh doanh ca doanh nghip, n cn phi phn nh c nhng nt c trng ca doanh nghip, m bo tnh thm m cao, tin li, d s dng v c bit phi c sc li cun ngi s dng thuyt phc h tr thnh khch hng ca doanh nghip. 10. Cng C Search Engine L G SEO l ch vit tt ca Search Engine Optimization (ti u ha cng c tm kim). SEO l mt tp hp cc phng php nhm nng cao th hng ca mt website trong cc trang kt qu ca cc cng c tm kim v c th c coi l mt tiu lnh vc ca tip th qua cng c tm kim. Thut ng SEO cng c th c dng ch nhng ngi lm cng vic ti u ha cng c tm kim, l nhng nh t vn a ra nhng d n ti u ha cho cc website ca khch hng. Cc cng c tm kim hin th mt s dng danh sch trong trang kt qu tm kim (SERP) bao gm danh sch tr tin, danh sch qung co, dnh sch tr tin theo click v danh sch tm kim min ph. 11. Website Shop ipod Online 12. Digital Marketing Shop ipod Online 13. Digital Marketing Digital Marketing p d ng cho d n Shop ipod Online v i m c ch website c nhi u ng i bi t n nh m tng doanh thu v s nh n d ng th ng hi u 14. Digital Marketing Website Xy dng website Nhng code tm kim vi cc keyword Keyword v shop hoa Keyword ngi dng tm kim Keyword i th URL thn thin Tabs 15. Digital Marketing Rao vt Ni dung thng ip truyn ti Cc knh rao vt V d: ni dung thng ip 16. Google Seach: SEO & SEM Google tm kim min ph (SEO) Google tm kim tr tin (SEM) 17. Online Marketing Email Marketing i tng cn truyn ti thng ip V d minh ha v Email Marketing ca Shop ipod Online 18. Online Marketing Khc SMS Marketing Qung co mng x hi Qung co truyn ming Qung co truyn thng 19. . THANKS YOU FOR LISTENING

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