ipod shuffle ipod shuffle life is random group six...
Post on 19-Dec-2015
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![Page 1: iPod shuffle iPod shuffle Life is random Group Six 黃琬晴,徐琬茹,劉振崗,徐子琳,葉歆妤,余香蓓](https://reader033.vdocuments.net/reader033/viewer/2022061515/56649d3e5503460f94a166b7/html5/thumbnails/1.jpg)
iPod shuffleiPod shuffleLife is random
Group Six黃琬晴,徐琬茹,劉振崗,徐子琳,葉歆妤,余香蓓
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RandomIs Your New Order.
WHO?
DJ YOUR DAY.
WHO?
GOES WITH EVERYTHING.
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THE ANSWER IS
iPod shuffle-A SHINNING STAR IN THE MP3 MARKETS
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4P-PRODUCT4P-PRODUCT
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Two ModelsTwo Models
512 MB
120 songs
1 GB
240 songs2500 NTD3600 NTD
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4P-PLACE4P-PLACE
•Internet e-shop
•3C retailer: NOVA•Department store
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4P-PROMOTION4P-PROMOTION
TV commercialTV commercial
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
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Feature
• Only Three Color– Green– Black– White
• Only Music– No any boring introduction but music
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SloganSlogan
• Life is random– Free style and personality
– Creating whole new demand
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A SWOT AnalysisA SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threat
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StrengthStrength
1.Shape:
Light, Handy, and Fashion
2.Function:
Simple and Shockproof
3.Quality:
Stable and Clear
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WeaknessWeakness
1. Unity function
2. Without monitor
3. High prices
4. Dedicated software-
iTunes
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OpportunityOpportunity
1. Brand reputation – Apple
2. Products integration
3. Prestigious symbol
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ThreatThreat
1. High ratio of being replaced
2. Low-price competitions
3. Multifunction mobile phones
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