an easy-peasy proof document for

iprint shop limited

5 October 2010

Brand Creation

proof number one

[option 1]

w A classic simple, crisp shape. The style can be utilised throughouta range of marketing materials

w Suggests a subliminal ‘eye’ symbolwithin the icon

w A strong ‘umbrella’ brand, withsecondary linking brands to be builtinto as the Group develops.

[option 2]

w A modern rounded universal feel

w Powerful ‘eye’ icon - the full colourspectrum displayed in the ‘umbrella’brand, illustrating a digital element

w Secondary branding colour-codedwithin the icon and a ‘drop down’ banner

[option 3]

w An iconic ‘eye in the sky’ graphic shape

w Full colour spectrum displayed in the‘umbrella’ brand’, suggestinging adigital theme

w Secondary branding carrying the iconin a slightly different, corporate manner

[option 4]

w A classic mono headline font combinedwith a spectrum coloured ring toprovide an effective powerful brand

w Secondary branding colour-codedsupporting themed logos

w The circle [or ring] to form the basis ofunusual, stand-out marketing material,i.e a circular leaflet, brochures, signs etc

[option 5]

w A link-shaped icon, used as a stand-alone, emblem or as a holdingplace for the letter ‘i’

w Used as a link, could produce someinteresting branding for promotionalmaterials

w The Cerise colour being the elementthat captures the readers eye to theword ‘PRINT’