ipsa spring 17 marketing manual eng

18
MARCH 14-16, 2017 MOSCOW, CROCUS EXPO PAVILION 2, HALL 6 ADVERTISING AND SPONSORSHIP OPPORTUNITIES AT THE 31-TH IPSA SPRING 2017

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Page 1: Ipsa spring 17 marketing manual eng

MARCH 14-16, 2017 MOSCOW, CROCUS EXPO PAVILION 2, HALL 6

ADVERTISING AND SPONSORSHIP OPPORTUNITIES

AT THE 31-TH IPSA SPRING 2017

Page 2: Ipsa spring 17 marketing manual eng

HIGHLIGHT YOUR BRAND AT IPSA SPRING 2017!

Your company is

a powerful player

in the market of

promotional

products

Raise the

awareness

of your Brand

Get the priority

from the target audience

Announce your

company long

before the show

dates

Use all the

additional

advertising opportunities

Page 3: Ipsa spring 17 marketing manual eng

IPSA IN A NUTSHELL

Among Our Visitors:

3500+ UNIQUE

VISITORS

87% satisfaction of

exhibitors following the show results*

25 media

partners and

associations

THE ONLY

SPECIALISED

PROMOTIONAL

INDUSTRY SHOW IN RUSSIA AND CIS

ADV, BeeTL, Mix Communication, CASIO

Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON, Bayer, Berlin

Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery, Liebherr Russland, Bonduelle,

Nestle, Kellogg Rus, Wimm-Bill-Dann/PepsiCo, Metro Cash and Carry, Х5 Retail Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI,

Yandex, Sheremetyevo Airoport, Russian Railways, Moscow State Duma, Ministry for

Foreign Affairs of RF, Volvo, Scania Rus, Hyundai Comtrans, DHL Express,

DPD and many others.

*IPSA Spring 2016 results

Page 4: Ipsa spring 17 marketing manual eng

VISITORS PROFILE

Activity Job Roles

Geography

Page 5: Ipsa spring 17 marketing manual eng

GENERAL PARTNER

€ 1 920

VENUE • Tritex advertising structure 2х2m in the Pavilion 2 • Logo at the floorplan construction in the Pavilion 2 • Distribution of advertising materials in the exhibition hall (2 promoter badges)

PRINTED MATERIALS • Ad module 1/1 on the 2nd of 3rd cover of the printed catalogue • Logo next to the company description in the printed catalogue • Logo on the 1st cover of the printed catalogue • Logo on the floorplan and A-Z list in the printed catalogue • Logo on the printed invitations

ONLINE TOOLS • Logo on the electronic tickets (every online registered person will receive it) • Logo and Sponsor status in the online catalogue at the show website • Top listing – 1st of TOP 5 positions in the online catalogue • Through online banner 300х100 px on the right hand column at the show website • 3 company news at the show website and Facebook profile • Mentioning in the show press release and post release

VAT 18% included

Page 6: Ipsa spring 17 marketing manual eng

STRATEGIC PARTNER

€ 1 330

VAT 18% included

VENUE • Tritex advertising structure 2х2m in the Pavilion 2 • Logo at the floorplan in the Pavilion 2

PRINTED MATERIALS • Ad module 1/1 on the 2nd of 3rd cover of the printed catalogue • Logo next to the company description in the printed catalogue • Logo on the floorplan in the printed catalogue

ONLINE TOOLS • Logo on the electronic tickets (every online registered person will receive it) • Logo and Sponsor status in the online catalogue at the show website • Top listing – 2nd of TOP 5 positions in the online catalogue • Through online banner 300х100 px on the right hand column at the show website • 3 company news at the show website and Facebook profile • Mentioning in the show press release and post release

Page 7: Ipsa spring 17 marketing manual eng

PARTNER

€ 740

VENUE • Logo at the floorplan construction in the Pavilion 2

PRINTED MATERIALS • Logo next to the company description in the printed catalogue • Ad module 1/1 in the printed catalogue

ONLINE TOOLS • Online banner 615 x 90 px at the Online registration/Online catalogue page at IPSA website • Logo and Sponsor status in the online catalogue at the show website • Top listing – 3rd of TOP 5 positions in the online catalogue • 2 company news at the show website and Facebook profile • Mentioning in the show press release and post release

Page 8: Ipsa spring 17 marketing manual eng

ADVERTISING IN THE PRINTED CATALOGUE

Exhibition printed catalogue is a useful

reference tool which will be used by visitors in

the whole year following the show.

The catalogue will be available for more than

3500 unique visitors – your potential customers.

Advertising accents in the catalogue is the

perfect opportunity to highlight your brand

against your competitors.

8

Page 9: Ipsa spring 17 marketing manual eng

ADVERTISING PAGE 1/1

€ 243

2nd or 3rd COVER

LOGO NEXT TO THE DESCRIPTION

ADVERTISING SPREAD 1/1 + 1/1

ADVERTISING PAGE 1/2

LOGO ON THE FLOORPLAN

€ 147

€ 324 € 346

€ 81 € 81

9

ADVERTISING IN THE PRINTED CATALOGUE

VAT 18% included

Page 10: Ipsa spring 17 marketing manual eng

ADVERTISING AT THE SHOW WEBSITE

IPSA website traffic – 30 000 unique visitors and

80 000 page views in the show month.

Up to 15 000 unique visitors in other months.

Banners are placed on the most visible and

priority positions of the website – chose the most

suitable for you and your budget!

Your advertising is available for website visitors

within the whole exhibition cycle – before,

during and even after the show.

10

Page 11: Ipsa spring 17 marketing manual eng

Banner 1 (615 х 90)

Your news

Banner 3 (300 х 100)

THE MAIN PAGE

Banner 2 (615 х 90)

ONLINE REGISTRATION PAGE (traffic is more than 10 000 unique visitors)

€ 118

€ 44

€ 221

€ 162

Prices per month, 18% VAT included

YOUR NEWS Publishing in the news feed

+ Facebook announcement

+ Reference in the visitors e-shots

Max. of 4 in a raw.

Book first and place

your banner above

the others.

11

€ 10 News translation

Page 12: Ipsa spring 17 marketing manual eng

ADVERTISING IN THE ONLINE CATALOGUE (traffic – 14 000 unique visitors, available within 9 month before, during

and after the show)

Banner 2 (615 х 90)

TOP-listing TOP-5 of the exhibitors list

€ 103

€ 162

LOGO NEXT TO THE DESCRIPTION

€ 81

BANNER 2

OUR SPECIAL OFFERS: • Advanced listing options

(p.12) • 3 Logo Package (p.15)

VAT 18% included

Page 13: Ipsa spring 17 marketing manual eng

ONLINE CATALOGUE LISTING

Options Standard Package International

Exhibitors Advanced Package

Company name + + +

Company website + + +

Contact information + + +

Company description 500 char. 1000 char. 1000 char.

Company logo - - +

Highlighting the company in the exhibitors list - - +

Brand list + + +

Additional brand information (120 char.) - - +

Product description (500 char.) 1 product 1 product 5 products

Photo of the product 1 1 3 per each product

News/press release in the company profile

(500 char.) - 1 3

Announcement of event/presentation at your stand in the

company profile (500 char.) - 1 3

Category choice 5 8 15

Included in the

exhibition costs

Included in the

exhibition costs € 118

13 VAT 18% included

Page 14: Ipsa spring 17 marketing manual eng

ADVERTISING ONSITE (at the entrance to the hall)

Ad structure

Octanorm 1x2,9 Logo on the Floorplan

Ad structure

Tritex 2x2

€ 177

€ 220

€ 81

Ad structure

Tritex 4,5х2,5

€ 440

14

Page 15: Ipsa spring 17 marketing manual eng

ADVERTISING ONSITE

20 000 руб.

MARKENTING MATERIALS

DISTRIBUTION From the registration desk

LOGO ON LANYARDS For visitors, organisers and exhibitors badges (4500 items)

1PROMOTER BADGE For 3 days

15 000 руб.

50 000 руб.

ADVERTISEMENT ON BAGS For visitors and exhibitors (2 colors, 4000 items)

€ 220

€ 1180

€ 310

€ 1770

15 VAT 18% included

Page 16: Ipsa spring 17 marketing manual eng

PACK 2 (3 LOGOS)

243 € 221

• Logo in the printed catalogue • Logo in the online catalogue • Logo on the floorplan in the Pavilion 2

PACK 3 (2 LOGOS + AD)

405 € 383

• Ad page 1/1 in the printed catalogue • Logo in the printed catalogue • Logo in the online catalogue

AD PACKAGES (SPECIAL OFFER)

553 € 516

• Logo in the printed catalogue • Banner 615 х 90 at the Online registration or Online

catalogue page at the show website (1 month) • 1 promoter badge for 3 show days

PACK 5 (365о – BE EVERYWHERE!)

200 € 177

PACK 1 (LOGO + BANNER)

PACK 4 (LOGO + EMAILING)

€ 442

• Banner 550х100 in visitors emailings (>100 000 subscribers), bottom position, before quick links Number of emailings – 5.

• Logo in the printed catalogue 16

Ad options separately / In package

• Logo in the printed catalogue • 300х100 through banner in the RHC at the

IPSA website (1 month)

Page 17: Ipsa spring 17 marketing manual eng

MEETING ROOMS AT CROCUS EXPO (for IPSA Spring exhibitors only)

18% VAT included

€ 88/ 1 hour € 236/ half a day € 368/ full day

Meeting rooms № 3, 4

(entrance from the Hall 6)

Capacity for 10 people.

Room 3 – 24,8 sq.m Room 4 – 22 sq.m

17

Page 18: Ipsa spring 17 marketing manual eng

Please contact your show manager:

Natalia Babina [email protected] Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682

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