ipsos financial security monitor

Ipsos Financial Security Monitor

• Each month we ask citizens of 24 countries about their financial situation

• We ask three questions covering:

– The present: Their current financial situation

– Direction of travel: How comfortable people feel making a major purchase compared with six months ago

– The future: Their expectations for their financial situation 6 months from now

• The Ipsos Financial Security Monitor is a simple average of:

– % saying current financial situation is strong

– % feeling more comfortable making a major purchase

– % who saying their future financial situation will be stronger 6 months from now

The Ipsos Financial Security Monitor

• Europeans continue to feel relatively insecure financially - six out of the eight bottom countries in our FS Monitor are EU member states.

• After last month’s slight rebound, China’s figure has slipped back (perhaps reflecting the recent slowing in GDP) with the Chinese feeling noticeably less confident in their current financial situation and less comfortable about making a major purchase. The country’s FS Monitor figure is down five points this month and has moved closer to its longer term average.

• Germany’s Monitor figure is down five points this month: recent mixed economic data seems to be feeding into Germans’ feelings of financial security. As a result, the country has slipped three places in the rankings (from 9th to 12th overall).

• Great Britain’s Monitor figure is holding steady at 34% (up one point from October). This is a slow improvement since January 2014 (GB’s figure is up four points from 30% since then). Due to the slippage in Germany’s figure, it is now 2nd out of the EU countries we track. Of the EU countries, only Sweden now records a higher number. Britain is now 11th overall.

Ipsos Financial Security Monitor (FS Monitor) Key findings this month

The Ipsos Financial Security Monitor - the top, middle and bottom eight countries

Ipsos Financial Security (FS) Monitor The top 8 countries

% change since last month

November 2014 FS Figure

India 60% n/c

Brazil 52% +1

Sweden 45% -5

Saudi Arabia 45% +3

China 42% -5

US 40% +2

Canada 37% -2

Mexico 37% +5

Ranking change since last month

1

1

4

1

1

Base: 18,084 adults 16-64 interviewed 7th – 21st October 2014 online across 24 countries; full details at ipsos-mori.com




Ipsos Financial Security (FS) Monitor The middle 8 countries


Australia 36% n/c 1

South Africa 36% -1 2

Great Britain 34% +1

Germany 32% -5 3

Turkey 30% +1 2

Russia 28% -1

Argentina 27% -3 2

Belgium 25% n/c




2

Hungary 22% +3

Spain 21% -4

South Korea 20% -2

Romania 18% -2

France 17% n/c

Japan 14% n/c

Italy 12% n/c

3

Poland 24% n/c

Ipsos Financial Security (FS) Monitor The bottom 8 countries

1

1

1


The Ipsos Financial Security Monitor - how Britain fares

11th/34% Britain’s rank* and Index score in November 2014

Up from…

13th/30% Britain’s rank* and Index score in January 2014 Britain’s current scores for each Index component:

35%

27%

40%

1) Current financial situation % “strong”

2) Future financial situation % “stronger”

3) Making a major purchase % “more comfortable”

Base: 1,005 GB adults 16-64 interviewed 7th – 21st October 2014; full details at ipsos-mori.com

Ipsos Financial Security (FS) Monitor How Britain fares

Britain’s scores for the Index components since March 2010

10%

15%

20%

25%

30%

35%

40%

45%

Jan

-10

Ap

r-1

0

Jul-

10

Oct

-10

Jan

-11

Ap

r-1

1

Jul-

11

Oct

-11

Jan

-12

Ap

r-1

2

Jul-

12

Oct

-12

Jan

-13

Ap

r-1

3

Jul-

13

Oct

-13

Jan

-14

Ap

r-1

4

Jul-

14

Oct

-14

*Out of the 24 countries tracked

Current financial situation % “strong”

Making a major purchase % “more comfortable”

Future financial situation % “stronger”

27%

35%

40%

The Ipsos Financial Security Index - by country/ continental groupings




Germany

Great Britain

Belgium

Spain

Poland

Romania

Hungary

Sweden

France

Italy

November 2014 Global ranking*

45% -5 3rd

25% n/c 16th

34% +1 11th

32% -5 12th

21% -4 19th

24% n/c 1 17th

18% -2 21st

22% +3 18th

17% n/c 22nd

12% n/c 24th

Ipsos Financial Security (FS) Monitor EU countries vs last month


3

2

3

1





Canada

Brazil

Mexico

Argentina

USA


52% +1 2nd

40% +2 6th

37% -2 7th

37% +5 8th

27% -3 15th

Ipsos Financial Security (FS) Monitor North & Latin American countries vs last month


1

1

4

2





1

Saudi Arabia 45% +3

China 42% -5

Australia 36% n/c

South Africa 36% -1

Turkey 30% +1

Russia 28% -1

South Korea 20% -2

1

India 60% n/c

Japan 14% n/c

2

1

1


1st

4th

5th

9th

23rd

20th

14th

13th

10th

Ipsos Financial Security (FS) Monitor Other countries (Africa, Asia, Oceania and Russia) vs last month


2


The Ipsos Financial Security Monitor - components of the Monitor by key country groupings

27% Strong (n/c since Jan ’14)

44%

Weak (n/c since Jan ’14)

Q: Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.

29% say neither weak nor strong

Component 1: current personal financial situation Global scores: November 2014

Strong = top 3 boxes Weak = bottom 3 boxes


0%

5%

10%

15%

20%

25%

30%

35%

40%

Global Germany GB

35%

32%

27%

Q: Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.

Base: c. 18,000 adults, aged 16-64 interviewed each month across 24 countries; full details available at ipsos-mori.com Strong = top 3 boxes

Component 1: current personal financial situation % “Strong” by month: selected countries

Q: Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

48% say ‘about the same’

Component 2: future personal financial situation Global scores: November 2014

33% Stronger (-4 since Jan ’14)

19% Weaker (+4 since Jan ‘14)

Stronger = top 2 boxes Weaker = bottom 2 boxes


Q: Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Base: c. 18,000 adults, aged 16-64 interviewed each month across 24 countries; full details available at ipsos-mori.com

Component 2: future personal financial situation % “Stronger” by month: selected countries

Stronger = top 2 boxes

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Global Germany GB

33%

24%

27%

34% More

comfortable (n/c since Jan ‘14)

66% Less

comfortable (n/c since Jan ’14)

Component 3: ‘comfortableness’ with making a

major purchase Global scores: November 2014 Q: Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a house or a car?


Q: Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a house or a car?


Component 3: ‘comfortableness’ with making a

major purchase % “More comfortable” by month: selected countries

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Global Germany GB

34%

39% 40%

The bigger picture - how citizens feel about their country’s overall current economic situation

39% Good (+2 since Jan ‘14)

61% Bad (-2 since Jan ‘14)

Current economic situation in your country overall Global scores: October 2014

Q: Now, thinking about our economic situation, how would you describe the current economic situation in ...? Is it…

Good = top 2 boxes Bad = bottom 2 boxes



Current economic situation overall in your country % “Good” by month: selected countries

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Global Spain US China Germany GB France

7%

39%

75%

42%

70%

41%


7%

ES

MX

0%

10%

20%

30%

40%

50%

60%

70%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Argentina (AR)Australia (AUS)Belgium (BE)Brazil (BR)Canada (CA)China (CH)France (FR)Germany (DE)Hungary (HU)India (ID)Italy (IT)Japan (JP)Mexico (MX)Poland (PL)Russia (RUS)South Korea (KOR)Spain (ES)Sweden (SW)Saudi Arabia (KSA)South Africa (SA)Great Britain (GB)USA (US)Turkey (TU)Romania (RO)Global

SA

PL


Current economic situation overall in your country

vs Ipsos FS Monitor All countries

Global avg

GB

US

DE

CH

JP

Current economic situation- % “strong”

Ipso

s FS

Ind

ex f

igu

re

BR

ID

SW KSA

AUS

RUS TU BE

AR

KOR

RO FR

IT

= this month’s highlighted countries

CA

HU


Ipsos Financial Security Monitor- Technical note

The Ipsos Financial Security Monitor is an average taken from responses to three questions from Ipsos’ Global Advisor omnibus. These questions are: • B8-“Rate your current financial situation, using a scale from 1 to 7, where 7 means

your personal financial situation is very strong today and 1 means it is very weak.” • B9-“Looking ahead six months from now, do you expect your personal financial

situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?”

• B10-“Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?”

The figures used to calculate this average is the percentage of people who answer in the affirmative (i.e. “strong”, “stronger” and “more comfortable”) to each of the above questions. As two (B8 & B9) of these questions are based on scales, those respondents who answer at or near the top of the scale are included in these groups. E.g. 7 is the top point on B8’s scale. All respondents who placed their answers at points 5, 6 or 7 on B8’s scale would be included in the “strong” category, and thus the Index average.

Ipsos Global Advisor- Technical note

Ipsos Global Advisor is a monthly survey conducted in 24 countries around the World via the Ipsos Online Panel system. The countries’ data which form this report are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Italy, Japan, Mexico, Poland, Romania, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. Between 7th and 21st October, an international sample of 18,084 adults aged 18-64 in the USA and Canada, and aged 16-64 in all other countries, was interviewed. Approximately 1,000 individuals participated in the survey from each country, with the exceptions of Argentina, Belgium, Hungary, Mexico, Poland, Romania, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each has a sample of c.500 individuals. All data are weighted so as to balance demographics and to ensure that the sample’s composition reflects that of the adult population according to the most recent country Census data.

ipsos financial security monitor

Economy & Finance