Ipsos Business ConsultingBuild · Compete · Grow

GO-TO-MARKETSTRATEGY

When you develop your Go-to-Market strategy,you will be grappling with 3 simple questions.What to sell? Who to sell to? How to sell it? OurGo-to-Market solution provides a structuredprocess to guide your decisions over whether toenter, evolve or expand within a given market.

Supporting you every step of the way as youbuild, compete, and grow in various markets

around the world

FIND OUT MORE ONLINE

Web: www.ipsosconsulting.comEmail: consulting.bc@ipsos.comLinkedIn: Ipsos Business Consulting

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SEVEN STEPS TO SUCCESS

Our customised Go-to-Market strategy provides in-depthintelligence so you can make the right decisions about marketentry and develop sustainable, goal orientated strategies.

1) MARKET DYNAMICS

Helping you to understand themarket’s complexities and nuances.

2) MARKET DIAGNOSTICS

A deeper understanding of themarket through a 360-degree view ofits unique characteristics.

3) MARKET ASSESSMENT

To ensure successful market entry,we provide an in-depth analysisof the market’s key indicators andenvironment.

4) INTERNAL DIAGNOSTICS

Only by looking within can youunderstand your inherent strengthsand weaknesses.

5) MARKET ENTRY

As well as launch strategies, weidentify the growth scenarios anddeveloping contingencies withinthe market.

6) PARTNER EVALUATION

Identifying suitable potential businesspartners with proven capacity andcapabilities needed to help yousucceed in the market.

7) IMPLEMENTATION

Providing your leadership withhands-on support for implementingthe Go-to-Market strategy.

We work with your sales andmarketing leaders to cover allaspects of designing a marketentry roadmap, from initial marketoverview to implementation, withevery step backed up by concretemarket intelligence. By doing thiswe enable you to navigate complexand previously uncharted territoriesand execute business decisionsthat are aligned with your overallcorporate goals and strategies. Ourseven-stage Go-to-Market strategysolution covers the following areas:

EXPERIENCE OF GO-TO-MARKETstrategy in emerging markets

OVER

1 Market

Dynamics

2 Market

Diagnostics

3 Market

Assessment

4 Internal

Diagnostics

5 Market Entry

6 Partner

Evaluation

7Implementation

With over 20 years of experience and consulting hubs in 18 countries onfive continents, Ipsos Business Consulting is the specialist global businessunit of Ipsos that is focused on strategic consulting. We offer our clientsthe knowledge, insight and guidance they need to pursue their growthplans with confidence. Ipsos Business Consulting works with a widevariety of multinational, regional and local clients as they seek to build,compete and grow in both developed and emerging markets.

Our 7-stage

Go-to-Market SOLUTION

20YEARS