ipsos mori campaign tracker...the labour party the liberal democrats the brexit party source: ipsos...

© Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | November 2019 | Public

IPSOS MORI CAMPAIGN TRACKERNOVEMBER 2019


Which issues will help decide your vote?

Looking ahead to the General

Election, which, if any, issues do

you think will be very important

to you in helping you decide

which party to vote for?

Base: 1,134 Online British adults 18+, 22-25 November 2019

2

3%

3%

1%

5%

13%

13%

14%

14%

15%

19%

20%

21%

22%

23%

23%

24%

25%

28%

28%

28%

29%

29%

31%

31%

57%

62%

Don’t know

Nothing – I won’t vote

Other

Scottish independence/devolution

Animal welfare

Foreign/overseas aid

Unemployment

Defence/ security/ foreign affairs

Issues affecting families/children/childcare

Benefits

Public transport/ roads

Taxation

Lack of faith in politicians/parties/government

Poverty/Inequality

Pensions

Inflation/rising cost of living

Housing

Education/ schools

Managing the economy/ economic situation

Public services generally

Protecting the environment/ climate change

Immigration

Care for older and disabled people

Crime and anti-social behaviour/ law and order

Europe/ EU/Brexit

Healthcare/ NHS/ hospitals

Source: Ipsos MORI General Election 2019 Campaign Tracker

% from 15-18

November

60%

56%

32%

32%

30%

30%

28%

30%

27%

23%

22%

21%

23%

22%

21%

18%

20%

16%

16%

16%

10%

14%

5%

2%

3%

3%

% from 22-26 November% from 8-11

November

54%

55%

32%

31%

26%

27%

23%

26%

24%

21%

23%

21%

24%

21%

20%

17%

19%

13%

15%

14%

10%

14%

5%

2%

3%

3%


Which issues will help decide your vote? By party

Top ten issues for 2017 Conservative voters

24%

25%

26%

27%

35%

36%

40%

41%

65%

70%

Lack of faith inpoliticians/parties/gov


Taxation


Economy

Care for older and disabledpeople

Crime

Immigration


Europe/ EU/Brexit

Looking ahead to the General Election, which, if any, issues do you think will be very important to you

in helping you decide which party to vote for?

3


% from 15-18

November

69%

58%

46%

38%

35%

40%

25%

22%

17%

24%

% from 8-11

November

68%

55%

38%

41%

30%

33%

19%

22%

22%

20%

% from 22-26 November

Top ten issues for 2017 Labour voters

27%

28%

33%

37%

37%

38%

39%

40%

51%

72%

Crime

Benefits


Education

Environment/ climatechange

Poverty/Inequality

Housing


Europe/ EU/Brexit


% from 15-18

November

68%

47%

31%

34%

33%

33%

33%

33%

29%

29%

% from 8-11

November

65%

49%

29%

29%

39%

29%

32%

33%

30%

27%


Base: 1,134 Online British adults 18+, 2017 Conservative party voters (331), 2017 Labour party voters (346) 22-25 November 2019


25%

25%

25%

29%

29%

38%

38%

49%

64%

65%



Lack of faith inpoliticians/parties/gov

Managing the economy

Pensions


Crime

Immigration


Europe/ EU/Brexit

Looking ahead to the General Election, which, if any, issues do you think will be very important to you

in helping you decide which party to vote for?

4

Base: 1,134 Online British adults 18+, 2016 Leave voters (421), 2016 Remain voters (535), 22-25 November 2019


% from 15-18

November

63%

62%

49%

39%

35%

24%

31%

26%

23%

26%

% from 8-11

November

64%

55%

43%

43%

35%

26%

28%

22%

24%

23%


28%

28%

28%

29%

33%

36%

36%

40%

57%

66%

Housing


Crime

Poverty/Inequality

Managing the economy


Education/ schools

Environment/ climatechange

Europe/ EU/Brexit


% from 15-18

November

64%

59%

39%

31%

34%

34%

29%

30%

36%

24%

% from 8-11

November

61%

58%

34%

29%

29%

31%

33%

26%

32%

24%


Which issues will help decide your vote? Leave vs Remain

Top ten issues for those who voted leave in 2016 EU Referendum Top ten issues for those who voted remain in 2016 EU Referendum


Which party has the best policies?Thinking about the issues which

are most important to you, which

party, if any, do you think has the

best policies to address them?

5



9%

9%

12%

1%

*

3%

3%

7%

9%

23%

25%

Don't know

None of them

Different parties are better ondifferent policies

Another party

Plaid Cymru

The Scottish National Party (SNP)

The Green Party

The Brexit Party

The Liberal Democrats

The Labour Party

The Conservative Party

% from 15-18

November

26%

22%

9%

6%

3%

2%

1%

*

11%

8%

11%

% from 8-11

November

26%

19%

12%

8%

3%

3%

*

1%

9%

8%

10%



26% 26%

19%

22%

12%

9%

8%6%

0%

10%

20%

30%

8-11 Nov 15-18 Nov 22-25 Nov

Which party has the best policies?

Thinking about the issues which are most important to you, which party, if any, do you think has the

best policies to address them?

6

Source: Ipsos MORI Political Monitor

25%Conservative

23%Labour

9%Lib Dem

7%The Brexit Party


© Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | November 2019 | Public7

The Conservative party

24%

23%

24%

26%

25%

23%

26%

29%

30%

38%

35%

34%

51%

50%

49%

45%

42%

49%

55%

52%

51%

41%

43%

43%

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

The Labour party


The Brexit Party


-9

-8

-3

-21

-23

-29

-26

-17

-19

-25

-27

-27

Base: 1,134 Online British adults 18+, 22-25 November 2019.

Favourability towards the parties:

To what extent, if at all, do you

have a favourable or

unfavourable opinion of the

following politicians and

political parties?

UnfavourableFavourable Net

Favourable


Unfavourable

8

Boris Johnson, Leader of the Conservative party

24%

26%

24%

24%

22%

19%

23%

22%

24%

36%

36%

33%

54%

54%

54%

44%

41%

50%

62%

60%

59%

44%

45%

47%

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

Jeremy Corbyn, Leader of the Labour party

Jo Swinson, Leader of the Liberal Democrats

Nigel Farage, Leader of the Brexit Party

Favourable

Base: 1,134 Online British adults 18+, 22-25 November 2019. Source: Ipsos MORI General Election 2019 Campaign Tracker

Net

Favourable

-14

-9

-8

-35

-38

-39

-31

-19

-20

-30

-28

-30

Favourability towards party leaders:

To what extent, if at all, do you

have a favourable or

unfavourable opinion of the

following politicians and

political parties?

© Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | November 2019 | Public9

The Conservative party

19%

19%

19%

23%

20%

19%

21%

25%

28%

27%

27%

27%

36%

41%

40%

32%

33%

39%

44%

42%

39%

35%

35%

34%

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

The Labour party


The Brexit Party


Net

good

-7

-8

-8

-11

-17

-23

-20

-13

-9

-21

-22

-17

Who is having a good campaign?

And regardless of which party

you support, on balance do you

think each of the following have

had a good or bad campaign

since the General Election was

announced at the end of

October?

A bad campaignA good campaign

Base: 1,134 Online British adults 18+, 22-25 November 2019.


What will the election outcome be?As you probably know, the

general election may result in a

clear majority for one party that

can make decisions without

consulting, or it may result in a

Hung Parliament where no party

has an overall majority so parties

must compromise and reach

agreement to make decisions.

Thinking ahead to the next

general election, which of the

following outcomes do you think

is most likely?

10

20%

59%

44%

4%

9%

10%

25%

33%

22%

57%

43%

4%

11%

11%

27%

30%

19%

59%

43%

3%

10%

9%

27%

32%

A Conservative majority

government

A Labour majority

government

A hung parliament with

Labour as the biggest party

Another result

Hung parliament

Labour as the largest party


A hung parliament with the

Conservatives as the biggest party

Conservatives as the largest party

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov

8-11 Nov

15-18 Nov

22-25 Nov



Technical Note

11

Ipsos MORI interviewed a representative sample of 1,134 adults 18+ across Great Britain.

Interviews were conducted online: 22nd – 25th November 2019. Data are weighted by

region, social grade, age, working status and education to match the profile of the

population.

Where percentages do not sum to 100 this may be due to computer rounding, the exclusion

of “don’t know” categories, or multiple answers. An asterisk (*) denotes any value of less

than half a per cent.

Questions are asked of the total sample of n=1,134 unless otherwise stated.

Gideon Skinner

Research Director

[email protected]

Glenn Gottfried

Research Manager

[email protected]

Keiran Pedley

Research Director

[email protected]

Ipsos MORIGENERAL ELECTION 2019

CAMPAIGN TRACKER

For more information

Cameron Garrett

Senior Research Executive

[email protected]

ipsos mori campaign tracker...the labour party the liberal democrats the brexit party source: ipsos...

Documents