iptv: local content and advertising - ten crazy content concepts (you might make money)
DESCRIPTION
Expanding Revenue Track: Local Content and Ad Insertion: Is it Possible to Make Money?Jay Cuthrell, CEO, Cuthrell Consulting Inc.Title: "Ten Crazy Content Concepts (you might make money)"TRANSCRIPT
Ten Crazy Content Concepts(you might make money)
Cuthrell Consulting, LLC
We help you navigate, reach, and exceed your goals.
Thinking out loud...
● Local is another word for unique● Find the voice that resonates● Question your pricing models
● Think in terms of non-advertising revenues● Think in terms of payment on result vs. exposure● Consider the “freemium” model for bursts of time
Local Content
● Focus on the talent you have right next door● Musicians● Singers● Community Theater
● Cable Access model but with sponsors
Art and Cooking Shows
● You have a Paula Dean (anything can be fried) ● You have an Iron Chef
● Local farmers supplied ingredients● A special running at the local grocery store
Town Hall Meetings
● You watch C-SPAN because you aren't in DC● You can watch Town Hall if they meet when you
are at work or can't swing by and give up your evening
Games
● Anything can be pushed into the living room● Local PC show sponsors “game” night● Playoffs like the NCAA brackets
● Kids sign up for gaming night● Games are televised from the PC● You'll see people tune in that are older than you think
Dancing with the Stars ***
● The best ideas are those that were stolen● You have people that can cut a rug● ** Local personalities will be the ones that
people tune in to watch – clapping or laughing – either way you will get people to tune in
Local Information
● You know what is going on more than aggregation company 1000s of miles away
● Information that is timely, accurate, and easily updated --- and more importantly, vetted with a LOCAL touch
Podcast Alley
● Kids and adults have podcast ready formats they push to YouTube, Ustream, Mogulus, Seesmic, 12seconds, etc...
● Give them channel time, make the lineup match when the people that create it would watch it● If they kids create after 5pm – show it after 5pm● The advertising takes care of itself
Tutorials
● How to bait a hook or clean a bird● Local tackle shop● Local gun shop
● How to prepare a garden bed area● Local nursery● Local landscaper● Local equipment rental
History, Yarns, Tales, and more
● Youth is important, but with age comes wisdom● The elderly are the libraries of collected experience● Get them on TV as content that the young can watch
with their parents● What it was like in their day● Even when it was bad, it got better● Challenges are overcome● The joy of details and vivid recollection
● Work with local library and archivists