iptv or internet tv
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Should You Of fer IPTV or In t ernet TV?
What ’s t he Di f ferenc e?
OPASTCO Technical & Marketing Symposium,
(605) 995-1777FAX: (605) 995-1778
Larry Thompson, PEChief Executive Officer2211 N. MinnesotaMitchell, SD 57301
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A enda
• Video Basics• The Internet & IP
• IPTV
• Internet TV• What’s next?
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In form at ion Transm iss ion• Information Must Converted to be Converted
to e ompat e w t t e e um
– Voice -> PCM -> TDM
– -> ->
• Various Methods of Conversion –
– Allow Processing
– Provide for Error Correction
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Inform at ion t o Transm i t• Communications Networks Transmit Many
orms o n ormat on
– Voice
–
– Web Pages
–
– Telemetry Signals
– Music
– Text Messaging
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The In t ernet• Widespread Use of the Internet has Made the
nternet rotoco t e ransm ss on oChoice
–
– Inexpensive Transport
– -
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IP – Som e of t he Bas ic s
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Hist o r o f t he In t e rnet• Created by US Department of Defense in 1969
• Wanted a communication system that couldnot be destroyed by a catastrophic event
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Int e rnet H is t o r • 1957 ARPAnet
e geograp y o e grow ngARPANET in June 1975.The network has 57 nodes.
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OSI Mode l• No Network Discussion is Complete without
ent on ng t e o e
• OSI = Open System Interconnection
– e nes a networ ng ramewor or mp ement ngprotocols
–
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OSI Mode l
Translating and
Coding
Policin
Data broken down intomanageable chunks
Adds addressing information
Data is packagedinto frames
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What is IP?• Internet Protocol (IP)
– Method (or protocol) by which data is sent from onedevice to another
Internet)
–
– Unique ID(s)
• Information email Web a e video etc. is divided into little chunks called packets.
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IP Addressing (Cont )
10110101 . 00111100 . 00001010 . 10001100
First Bits Used to
Define the Network
Last Bits Used toDefine Client On
Like the Zip Codeor City
Like the Name
Note: Larger cities need more bits to
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un que y en y e r c zens.
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O t ions• Deliver the Packet – Don’t Care about Errors
– User Datagram Protocol (UDP)
• If the Packet has Errors, Request Anothern s orrec
– Transmission Control Protocol (TCP)
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UDP Com m unic at ions• UDP – User Datagram Protocol
– No guarantee of delivery
– When is this useful?
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TCP Com m unic at ions• TCP – Connection oriented
– Guaranteed delivery
– When is this useful?
`
ey you am gonna sen you a a
Hold on a second. I am busy
PC 1
Okay, go ahead and send
Here ya go! DATA DATA DATA
Hey, I missed part of that last data
No problem. I will re-transmit it
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Okay, now I received it all
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Video Bas ic s
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MPEG-2 Video Fram es
• I-Frames – o e us ng n orma on presen on y n e rame se
• P-Frames
– Coded with res ect to the nearest revious I or P Frames
• B-Frames – Use both future and past frames as a reference
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The Fut ure of MPEG2 &
The Future of MPEG2 & MPEG4
10
12
MPEG2 SD
MPEG4 SD H.264
6
8
Mbps
.
2
4
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Year
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Unders t andin IPTV
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In Com par ison…w hat is IP
eo eo over • It should have been called VoIP…but that was
a rea y ta en y some ot er tec no ogy
• Myths:
– v eo s ava a e or anyone w t an nternetconnection.
– .
– IP video is easily hacked and pirated.
• Facts:
– We’re running out of acronyms.
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Video over IP
• IP is ust the trans ort mechanism or rotocol
– MPEG-2 / IP – MPEG-4 / IP
• Provided by a local service provider
– Similar to a CATV system
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IPTV Arc h i t ec t u re
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What ’s t he Di f ferenc e?• IPTV or Internet TV?
• If you recall…Internet Protocol (IP) is themethod (or protocol) by which data is sentrom one compu er o ano er on e n erne .
• In this case, video (data) is requested by the
transport method not a transport pipe.
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The di f ferenc e is t he
…
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IPTV vs. In t ernet TV
IPTV Internet TV
•Video content aggregated by local •Video content aggregated byprovider national Internet companies
•High quality maintained throughout
the network
•Quality of video driven by speed of
internet connection•Subscription service •Typically free or charged per video
•Best for live events •Best for on demand content
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Unders t andin In t e rnet TV
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Int e rnet V ideo• Applications or video specifically developed for
nternet ep oyment
• YouTube
– oun e e ruary 2005
– 4th most popular English language website
–
– >100M videos viewed each day
– Goo le aid 1.65B
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You Tube
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Yahoo Video
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Blended Of fer in s• Content developed primarily for broadcast
television or theater viewing but also availableon the Internet.
– oost
– Fancast
–
– CBS
– Nickelodeon
– Many, many more
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St ream ing Video f rom t he
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St ream ing Video t o your PC
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In t ernet -Based Movie
p t ions• Backed by Several Studios
• own oa ov es to a
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+ ov es
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The Fut ure
Will we be able to tellthe difference betweena PC and a TV?
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Don’t Want t o Wat c h TV on
Your PC?
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User Int e r fac e
Advancements
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More TV In t er fac e Devic es
ee e n er ac es
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A le TV
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Ver ism o Net w ork s POD
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NetFl ix
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What ’s Com in
• Users will want their content to be accessibleanyw ere, anyt me
• Mobile/On-Demand viewing will continue togrow
– 16% of American households used the Internet to
• October, 2007 survey by The Conference Board
• … e r pr mary v ew ng me um wcontinue to be the TV
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What ’s t he Answ er?
• Offer local content
• Invest in STB’s and Middleware with thecapability to access video from multiplesources
• Provide services that are easily implemented
– Caller ID pop up
–
– Maximize Interactivity
– Web Inte ration