Ryan Huddleston

English CEO Seminar

Day 1: August 22nd, 2011

Topic: Elevator Pitch, Investor Concerns

Ryan Huddleston

Seminar Curriculum

5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11

Class Hours: 7:00-9:00pm Location: Nulikum Square

Ryan Huddleston

Introduction

Ryan Huddleston

From Tennessee, United States

Been in Korea 1 and a half years

Majored in Economics and International Business

Ryan Huddleston

Seminar Focus

1.Elevator Pitch

2.Presenting Effectively to Venture Capitalists

3.Learning Cultural Differences

4.Increased Ability to Freely Talk in English

Ryan Huddleston

Day 1 Focus

1. Definition of an Elevator Pitch

2. What do Investors Care About?

3. Examples of Effective Elevator Pitches

4. Why is this important to you?

Ryan Huddleston

What is an Elevator Pitch?

Briefly explain your company

Within the time you are on the elevator (Maximum - 2 minutes)

Purpose = Get Attention

Ryan Huddleston

Getting Started

Describe your business in one sentence!

_________________________________________

Ex. Facebook: We are an internet based, social networking service• If not, Keyword: game developer,

search engine, etc…

Ryan Huddleston

What do VC’s Care About?

VC’s care about:1. Problem2. Your solution3. Business Model4. Underlying technology5. Marketing and sales6. Competition7. Team8. Projections and

Milestones9. Status and Timeline10.Summary and Call to

Action

심사원의 궁금한 점 : 1. 문제점2. 해결방안3. 사업모델4. 핵심역량 ( 근원적 비법 )5. 마케팅과 판매경력6. 경쟁사 구도7. 경영진 8. 향후 계획9. 과거와 현 상태 10.종합적인 분석

Ryan Huddleston

Elevator Pitch 를 할때 꼭 명심해야 할 사항 ?

1. What is your Product or Service? 하는일을 간단하게 설명한다 .

2. Who is in your Market? 타겟 시장과 산업에 대해 간단하게 설명한다 .

3. What is your Revenue Model? 이사업이 왜 돈이 되는 사업인가를 설명한다 .

Ryan Huddleston

Elevator Pitch 를 할때 꼭 명심해야 할 사항 ?

4. Who is behind the company?

회사 구성원들과 성과를 간략하게 설명한다 .

5. What is you Competitive Advantage?

경쟁자들에 비해 우수한 이유가 무엇인가 ?

Ryan Huddleston

Structure

1. Yourself 2. Company 3. Team 4. Market 5. Advantage 6. Profits 7. Conclusion

• CEO: Brian Chesky• Matches finders with seekers• Two, conference: offered

rooms• Travelers, Renters• Design, Variety, Security• 2010: $10 mil, value: $1.3

billion• 2010: 800% growth, $112 mil.

Inv.Description: We are a global online marketplace allowing anyone to rent out extra space.

Ryan Huddleston

Example: SONGZA

Ryan Huddleston

Preparing an Elevator Pitch

Elevator Pitch should: Be Simple and Short Avoid Jargon ( 전문용어 ) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your

product Be Reward Oriented, not Accomplishment

“Be clear, be brief, be seated”

Ryan Huddleston

Preparing an Elevator Pitch

You have Two Options:1. Be Comfortable

= Seemingly Structured and Natural

2. Mostly Memorized = Structured and Seemingly Natural

Ryan Huddleston

Purpose of an Elevator Pitch?

Make sure you stand out So they remember your

Company.

Emphasize your competitive advantage. Do NOT overstate your strengths

Sell your company and passion.

Ryan Huddleston

Example Elevator Pitch

Company: Ning What is Ning? Let’s

Deconstruct…

Ryan Huddleston

More Examples:

Kongregate

Ryan Huddleston

After Class Assignment

1. Finish the Yourself, Company, and Team Section of the English Elevator Pitch

- Email the Draft before the next class- wryanhuddleston@gmail.com

2. Preview of next class:- How to answer investor questions- Investor point of view- Presenting Effectively- IR Timeline