ir winter conference · •all of these companies are hiring dedicated social media recruitment...
TRANSCRIPT
Irish Recruiters Winter Conference
You can use #irishrecruiters as today’s hashtag
Welcome
Agenda
• 1.30+ Current Practices and Trends, Survey Results
• 2.30+ Innovation at LinkedIn
• 3.15+ Break
• 3.30+ The basic building blocks for a social media recruitment strategy or Advanced Recruitment Techniques
• 4.15+ Panel Discussion
• 5.00+ Networking
• 5.15+ Hat Tip Awards
• 5.45+ Break Out Session
• 6.15 – 6.30 Year Ahead
• Currently has 1388 members and growing.
• Set up December 2007
• 130 CEO/Owners and 99 directors of Recruitment Agencies
• 309 recruitment agencies represented
• 19 Job Boards
• 111 Recruitment Managers
• 28 HR Managers from 145 companies
• Approx. 4% are from overseas
• 40 from Australia
• 25% of members are non agency
Deloitte
Diageo
Hertz
Sales Force
Cisco
Pfizer
Tesco
Vodafone
Eircom
Bank of Ireland
Bank of Scotland
Ulster Bank
BT
Independent
Abbot
Board Bia
Yahoo
Concern
Digicel
Pocket Kings
Amnesty
Accenture
Siemens
ARUP
The Irish Times
Pocket Kings
Microsoft
Modus Link
Morgan McKinley
Dell
Xerox
Ericsson
KPMG
UCC
Paddy Powers
Interesting facts about Irish Recruiters LinkedIn Group
FACEBOOK FAN PAGES?
“Liking” your own recruitment!
4
Attracting Talent to Discussions: Facebook Engineering
WHAT ARE THE FLOCK
FLAPPING ON ABOUT?
Twitter Recruitment Tactics!
8
http://twitter.com/TwitterEng
Twitter and Facebook
WHAT IS MICROSOFT
DOING?
Mid tail search strategy!
13
STARBUCK’S BEST IN
CLASS?
Stirring up a social media recruitment brew!
17
Starbucks and Facebook
18
Starbucks Jobs App in Facebook
19
Starbucks Jobs App in Facebook
21
& TALENT GRAPHS?
Only getting started!
22
Get ready for referral engine!
Talent Direct
Some interesting insights!
• All of these companies are hiring dedicated social media recruitment teams
• Content calendars is key! 60-20-20
• Metrics are a must and “engagement Q [“EQ”]” is becoming a key stat
• They are thinking more about video
• Social Ads are being experimented with
• The are investing heavily in direct sourcing models
Predictions for FY11
1. Search is getting local – Yelp, Foursquare
2. The convergence of data will create the “new monetized innovation economy” defined by the way people interact with data. Highly localized data that will reflect the knowledge inventory of a community and will be represented by a virtual currency.
3. Group Buying – Groupon and Microsoft even getting in game with Cudo
4. Search to continue to get more social
5. people are going to be much more diligent about curating their own content into a more managable form e.g. Cadmus, Paper.li
6. Location based technologies will go niche
7. Ads will become more interactive with videos especially coming to the fore and sensor technology interacting with Augmented Reality
8. Like niche job boards we will see niche social networks forming
9. Near Field Communication
Near field communication technology works by creating a connection between two chips using high-frequency transmission through the air. As long as the chips are within four inches of each other, a connection can be made and data can be transferred. With NFC chips built into smartphones, consumers can wave their phone at an NFC tag and obtain context-sensitive information. With the impending launch of the NFC-equipped Google Nexus S phone on December 16, expect NFC to take a substantial step into the mainstream.
10. Recognition technologies like Google Googles will become more main stream
11. The first Irish Recruiters human brain will explode because of social media!
Survey Results
Q&A Happy to take a question!
PANEL DISCUSSION
" The trials and tribulations of
developing a social media
recruitment strategy"
IRISH RECRUITERS HAT TIP AWARDS
Best use of social media or technology in recruitment - Agency
• Early adopter leadership team to invest in social media recruitment
• They have given social media training to all their consultants
• They have hired a dedicated resource to run their social media strategy
• They’ve concentrated on three channels that suit the recruitment environment. “LinkedIn because it’s a career networking site; twitter because it produces real-time results and a blog as part of a content strategy”
• They currently manage 8 LinkedIn Groups – Construction Ireland which has over 800 members with a lot of quality engagement
• Two Twitter accounts: HaysIreland and HaysIrelandJobs.
• Excellent blog content with multiple consultants contribution http://haysireland.blogspot.com and 1000 pageviews per month
Hays
Honurable mention!
Highest number of Fan Page Members in Ireland! (1247)
FX2 Recruitment
Best use of social media or technology in recruitment - Company
Huge investment in a scalable social media platform strategy with integrated social media groups, twitter accounts, facebook pages with a powerful metric tool in the background to understand ROI
Microsoft
Best use of social media or technology in recruitment - Other
• Creation of an innovative business model
• Use of mobile technologies
• Fully integrated social media job board
• Over 1700 Facebook fans
• Launch of iPhone app
txtAjob.ie
Most responsive individual or company to change?
First to Irish market with iPhone app Vantage
Discussion
• Please break into groups of 6/7
• Please separate from colleagues you work with
• 30 second intro from everyone – Company, Title, Industry Speciality
• Round robin approach where everyone gets 2 minutes to speak and then a free for all
• Can I ask one volunteer to be chair for the discussion and decide when to move the
conversation on and one volunteer for scribe.
• Be respectful to the audience and do not sell your products or services inappropriately
(use your business cards to talk offline)
• At the end the chairman speak for a minute on what salient points you’d like to share
Musical chairs
Topic
“What are the things you’d like to know more about social media or internet recruitment?”
ANNUAL MEMBERS 2011 What lies ahead
Annual Membership 2011
Individual
Single = 150 euros
Company (/Size)
<10 employees = 400 euros for 10
>10 employees = 600 euros for 10
Individual Membership
• So what do I get for my dough!
– 1 ticket to enter 3 Tuesday Clubs, 1 conference and 2 Webinars in 2011
– You get 100 euros discount from Irish Recruiters/CIPD Training Courses
– You get sent a quarterly Irish Recruiters + newsletter packed with articles, videos, app recommendations, tips and tricks
– You get to post 1 recruitment job on the Irish Recruiters LinkedIn Group
– You get to post 1 promotion on the promotions tab
– 1 company posting on Irish Recruiters Directory when it goes live
Company Membership
• What do we get for our dough!
– 10 ticket to enter 3 Tuesday Clubs, 1 conference and 2 Webinars in 2011
– You get 100 euros discount for 10 members of staff for Irish Recruiters/CIPD Training Courses
– You get sent a quarterly Irish Recruiters + newsletter packed with articles, videos, app recommendations, tips and tricks
– You get to post 2 recruitment job posts on the Irish Recruiters LinkedIn Group
– You get to post 1 promotion on the promotions tab
– 1 company posting on Irish Recruiters Directory when it goes live
NEXT YEAR’S CALENDAR Just before we go…
Irish Recruiters Event Calendar 2011
Jan Feb Mar Apr May
Irish Recruiters Website Update
Winter Conference
December
Close of Annual Membership
& Webinar
Annual
Conference
Tweet Up
= we are here!
June
Special Free Training
Tuesday Club
Dublin, Cork, Sligo
Irish Recruiters Event Calendar 2011
Aug Sept Oct Nov December July
Pilot Tuesday Club
Australia & Dublin, Cork, Slgo
Tweet Up
Jan 2012
Irish Recruiters Survey
Kick Off
Annual Members Only Tuesday Club
& Christmas Dinner Webinar
Survey Results Post Well deserved break!
Roadmap Deliverable Start Finish Status
Irish Recruiters Winter Conference 16-12-2010 16-12-2010 Not Started
Webinar – Introduction to Boolean and the CIR course 20-01-2011 20-01-2011 Not Started
End of application to become Irish Recruiters 2011 Annual Member
Now 14- 01-2011 Started
Irish Recruiters Tuesday Club – Dublin, Cork & Sligo Free Training Event
8-03-2011 8-03-2011 Not Started
Irish Recruiters Annual Conference – This is going to be the best one ever!
26-05-2011 26-05-2011 Not Started
Irish Recruiters Tweet Up – Food, Pints and Craic 17-06-2011 18-06-2011 Not Started
Webinar – Introduction to Advanced Searching Techniques and Automation
14-07-2011 14-07-2011 Not Started
Irish Recruiters Tuesday Club – New Frontiers 23-08-2011 23-20-2011 Not Started
Irish Recruiters Tweet Up – Food, Pints and Craic
16-09-2011 17-09-2011 Not Started
Irish Recruiters Survey 18-11-2011 18-11-2011 Not Started
Irish Recruiters Members Tuesday Club and Christmas Dinner 29-11-2011 29-11-2011 Not Started
TRAINING Learn world class techniques
Courses
• Irish Recruiters in association with CIPD have created 3 world-class internet recruitment courses for the Irish market to help raise the level of recruitment sophistication in Ireland and bring the best talent the world has to offer to these shores
• The courses are mostly evening courses delivered in Dublin but there will also be 1 day courses on offer in and outside of Dublin, as well as options for in company training when training is for 6 or more people
• This year courses will be based in Dublin and Cork and cost 499 euros per person and a special rate of €399 for Irish Recruiters Annual Members
Certified Internet Recruiter
Course Outline: • The distinction between traditional and social media and cloud recruitment • Introduction to the tools you will need to start mastering internet sourcing e.g. browsers,
search engines, toolbars, social networks, blogs • A comprehensive section outlining what are search engines, how they work, and the
differences between them • A detailed dive into learning how to use Boolean logic to unlock millions of CVs on the
internet. This section will involve a lot of practical exercise generation and sharing of results within the class. How to flip search and x-ray servers and peel back URLs
• The important anatomy of a URL • You’ll learn how to use field commands and wild card searches • What is the deep web and why it is so important for a recruiter • What is our philosophy on passive candidates and why we thing they increase quality of hire • How to tailor your search to international recruitment assignments so that you can carefully
craft Boolean strings for the European and Asia markets • How to do time machine searching, code language searching as well as quick competitive
analysis tag sourcing
Advanced Certified Internet Recruiter
Course Outline: • Understanding the semantic web and the different types of semantic indexes that exist and
the advantages that can be gained by proximity searching • A deep dive into the advanced search syntax that exists in Google with clear example of how
to use some of the more useful modifiers • World class discussion and tips on how to create a systematic approach to finding candidates
email addresses on the Internet • A look at some of Irish Recruiter’s favourite productivity tools and techniques • There will also be teaching on the advanced anatomy of “Locators” which will assist those
who want to understand how to get creative with URLs • The important subject of syndication and automation will also be discussed with examples of
how it can make all levels of recruiters understand their industry, markets and competitors better
• There is a module on the ever increasingly complex world of advanced Twitter techniques • We’ll look at the world of search at LinkedIn • An introduction to capturing techniques • A look at people search engines • You’ll also get to understand a new concept called slashing • We’ll finish off then with a dive into the evolving world of social search
Certified Social Media Recruiter Course Outline: • Understanding the importance of social media with examples of best case scenarios from
world class brands • A deep dive into the world of social networking and the variety of networks that exist around
the world • How to create a social media recruitment strategy that scales. This section will dive into the
main considerations that need to be taken into account before you build your strategy. • A deep dive into LinkedIn and the plethora of tools and techniques that can be deployed on
the site to drive your social media recruitment strategy. We’ll take a close look at some of the more advanced features that most people do not pay close attention to but offer huge advantages when deployed properly
• A deep dive into Facebook and how it can be used to build brand. At this part of the course we’ll dive into some world and Irish examples of Fan Pages in the recruitment industry worth reviewing
• The course also takes a close look at using Twitter and picks a small number of recommended apps to be aware of.
• We’ll also look at the power of using YouTube to build brand and we’ll take a close look at how building your own YouTube channel into your social media strategy is worth considering
Ctd • We’ll look at the interesting topic of widgets and buttons and why they are so important
• The important topic of metrics will be carefully analysed with recommendations given for free and paid tools that can help you understand your ROI on investment.
• We’ll then look at the innovation that is currently taking part in the world of social media with plenty of time spent reviewing apps, blogs and other social tools and sources that every recruiter in Ireland interested in the world of social media recruitment should be aware of.
• Finally, we’ll talk about the future of social media recruitment and some of the trends and technologies that will shape the industry in the coming years.
Companies who have taken the courses in 2010
Arithon
Select People
Johnson and Johnson
Synergy Recruitment
PublicJobs.ie
Deloitte
Principal HR
Hays Recruitment
GSK
Sigmar Recruitment
TTM
Matheson Ormsby Prentice
Lotus Technical Services
Sabeo Contracting Services
Harvey Nash
Boston Scientific
Concern Worldwide
CITCO
Millipore
Sligo Institute of Technology
Training Offer
If you book all 3 course by evening in Dublin by 14th of January 2011
– Non Annual Members = 1250 per person
– Annual Members = 1000 per person
THANKS FOR COMING! Big thanks to the sponsors and have a great Christmas!