ireland / estonia trade mike hogan, enterprise ireland tallinn, 25th november 2015
TRANSCRIPT
Ireland / Estonia Trade
Mike Hogan, Enterprise Ireland Tallinn, 25th November 2015
What we do
We help innovative Irish companies become leading global players in markets worldwide
Enterprise Ireland helps Irish companies to:
Develop strategic business plans
Innovate through access to new ideas
Build leadership and management capability
Access overseas markets, buyers and researchers
Fund strategic business plans
How We Work in CEE
• 4 Offices in CEE in Moscow, Warsaw and Prague/Budapest (14 People)
• EI operations driven by strategy and targets defined by the needs of Irish economy in general and Irish indigenous companies in particular
• Performance is measured – key metrics focus on volume of exports of indigenous companies (ABR) and new contracts signed
• Indicative Regional Targets for 2015:
• 120 New Client Export Contracts Signed• 10 High Potential Start-Up Reference Sales • 20 New In-Market Presences by EI Clients• 80 Inward Buyers to Ireland
• Scandinavian Markets are serviced by the Enterprise Ireland office in Stockholm
How can EI help in CEE?
EI Client Export Sectors to CE (EU 11)• Products and Services for the FDI Sector – Irish firms
supplying Multinationals in Ireland and Overseas are following them Central Europe *
• Smart Farm – Agricultural Machinery, Nutrition, Veterinary Chemicals, Plant Protection (with a strong focus on Dairy Sector)
• ICT – Wireless Technologies, Enterprise Solutions, IoT and Cloud Solutions;
• Engineering Sector Products and Solutions;
• Construction and Engineering Services – Niche Expertise for the Water, Waste and Renewable Energy Sector, HVAC and Datacentres*
• Wellness (Medical Devices and Pharma)
• Professional Services;
Irish Sales to Central Europe (EU11)
CSO Exports: +49% EI Indigenous Exports: +72%
Ireland / Estonia Trade Snapshot• In 2014 Ireland exported Euro 18m of goods to Estonia and
Ireland imported Euro 41m of goods from EstoniaTop Irish Exports Categories are: Medical & Pharma Products, Electrical Machinery, Telecoms & Sound Equipment, and Meat / Meat PreparationsTop Estonia Export Categories are: Telecoms & Sound Equipment, Fertilizers, Cork & Wood, and Furniture
• In 2013 Ireland exported Euro 34m of services to Estonia and Estonia exported Euro 6m of services to Ireland
Services includes such things as Aircraft Lease Payments and Software License Fees etc.
• Irish Indigenous Exports to Estonia in 2014 were Euro 7.6m Euro 3.4m of Food, Euro 3.7m of Industrial Products and Euro 0.5m of ICT
Physical Goods Exports to the Baltics 2004-2014 (CSO Data)
0
10
20
30
40
50
60
70
80
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Exports to Baltics Versus Slovakia and Slovenia
Estonia
Lithuania
Latvia
Slovakia
Slovenia
EI Indigenous Exports to Baltics (Euro m) 2009-2015(f)
0
5
10
15
20
25
30
2009 2010 2011 2012 2013 2014 2015 (F)
Exports to Estonia are Proportionately High
Estonia
Lithuania
Latvia
Slovakia
Slovenia
Column1
Irish Exports to Estonia v. Estonian Exports to Ireland (Euro m)
CSO Export Data Jan-Sept 2015
Country Jan-Sept 2014
Jan-Sept 2015
% Change
Poland 677.7m 908.1m +33.9%
Slovakia 42.1m 54.2mm +28.7%
Estonia 14.3m 17.5m +22.3%
Latvia 43.7m 39.9m (8.7%)
Lithuania 29.5 26.1m (11.5%)
Exporting to Estonia – Key Factors• 1. Type of Multinationals in Estonia
• 2. The Onward Transit Trade
• 3. Estonia not identified as the end market
• 4. Absence of Irish Food as a Major Export Category
• 5. Diaspora / Transport
Increased Exports will likely be driven by development of Linkages in:
• Service and ICT Sectors
• Expansion of Smart Farm and Smart Food Technologies
• Food and Niche Retail
• Light Engineering
Thank you for attention.
Mike HoganDirector
Poland & the Baltics