ireland.com
DESCRIPTION
Kieran Harte discusses the new travel section of Ireland.com at the Hotel Website Marketing Conference. www.hotelwebsitemarketing.com/blogTRANSCRIPT
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Hotel Website Marketing Conference Nov ‘09
Quick Numbers
Over 500,000 Monthly Unique Visitors
Internationally
Domestically
Partners
We bring together the country’s biggest providers of tourism, entertainment and local business listings;
Our aim is to enable our users to stay up to date with what’s happening in Ireland and to help them organise their leisure time
What we’ve learnt
Our hotel bookers usually follow two distinct journeys;
Committed- users are there to book accommodation and use the site to compare
location, price and facilities
Inspired- users are searching for information on events / festivals / activities and
proceed to book a hotel when prompted with an “appealing and easy” option
Focusing on inspiring
As a media publisher – content is our advantage and somewhere we can add value to the chain
There is a perceived gap for the domestic audience in being made aware of the more niche events around the country
Integrating Inspiration & Action
We are prompting users with offers and pre-empting the location of our
hotel options via technology
This improved our conversion to sale 5 fold on these pages
Integrating Inspiration & Action
Incorporate our hotels into the maps of the event to
promote awareness and consideration
Integrating Inspiration & Action
We are using competitions to drive
inspiration
Bookings are on average 20% up
when we have a hotel competition running
Our 2010 Plans
Give the country a platform to list their own events (for free)
Utilise this platform to promote events happening within your hotels and in the
local community
2010 Plans
Create feeds of local entertainment and event listings for hotels to use within their own websites (for free)
Include as a widget on your site or have your own
“Local Events” page
We are looking for partners to trial this in
early 2010
Our 2010 Plans
Promote an event guide both offline and online integrated ticketing, transport & accommodation data online
Kieran Harte – ireland.com
Commercial Operations Director
m) +353 8604 76112
Contacts & Enquiries