IRINI BUA……………………………………………………………........142 Garth Road, Scarsdale NY, 10583 | (C) 917-292-6386 | Irinibua@aol.com | www.IriniBua.weebly.com

Advertising graduate from Pace University seeking entry-level Account Management positions.EDUCATION…………………………………………………………………………………………... Pace University – Lubin School of Business | New York, NY GRADUATED DECEMBER 2014 Bachelor of Business Administration (BBA): Integrated Advertising and Marketing Communications

EXPERIENCE…………………………………………………………………………………………… FREELANCE | Advertising, Media, Fashion | New York, NY NOVEMBER 2015- PRESENT Gucci - Marketing Coordinator- Relational Marketing Department

Prepare Catalogs for store distribution Manage returned mail and client lists Manage Campaign and catalog timelines

DiMassimo Goldstein – First Impressions Manager Maintain office presence Manage calendar and appointment scheduling Distribute mail Answer and manage phone calls

Bloomberg Business Week – Media Coordinator Prepared Publications for shipments

GREENBERG KIRSHENBAUM | Junior Recruiter | New York, NY MARCH 2015 – SEPTEMBER 2015 Recruit junior talent for award-winning global advertising and media agencies in areas of account management,

Strategic planning, human resources, finance and tech for full-time and freelance positions. Conduct telephone and in-person interviews to evaluate applicants. Creation and maintenance of an applicant tracking system that tracks and organizes candidates .

OPERATION REINVENT | Business Development and Social Media (Intern)| New York, NY MARCH 2014- OCTOBER 2014 Help women veterans build social and corporate skills to attain corporate jobs Assist in developing and organizing programs for the organization Strategic planning of social media content and televised events Managed social media: LinkedIn, Facebook, Twitter Promotions in media: TV News, Magazines Publishing’s

KPA ARTIST MANAGEMENT | Associate Artist Manager (Intern) | New York, NY SEPTEMBER 2013 – FEBRUARY 2014 Worked with Actors such as: Louis Antonio Ramos (Ruiz-Power), Jamila Valasquez (Laura-Empire), JW Cortez (Detective Alvarez-

Gotham), Michael Rivera (Eddie- It’s Complicated), Chelsea Watts (Samsung & Kia Commercials), Nicolette Pierini (Annie The Movie) Responsible for personal branding of artists In charge of developing press kits and social media promotion of artists of their current bookings

GLOBAL POTENTIAL | Media Coordinator and Mentor (Intern) | New York, NY JANUARY 2012 – MAY 2012 Supervised and Mentored high school students on leadership skill development Responsible for submitting student international documentary films to film festivals Planned and hosted film screenings Advertised screenings through direct and social media

PROJECTS…………………………………………………………………………………………………

Aura Perfume Packaging and Launch Campaign: (Mock) Developed/ Branded and Launched a line of energy infused elixirs. 5-Hour Energy Campaign: Product line extension and development of a marketing and media kit aimed at improving 5 Hour energy’s

Overall brand image and sales. Consumption Of The Self (#Selfie): Researched surveyed and analyzed a wide demographic on the consumption of the self and the

Millennial obsession with “Selfies”. The Neighbors Movie Premier: Hosted and organized a screening and after party for The Neighbors starring Zac Efron and Seth Rogan.

In charge of PR activation. Mary Kay Media Planning: Goal was to expand Mary Kay’s demographic to women ages 18-24 through a media buying and planning kit. Facebook Campaign: Facebook has been loosing its college demographic users. Goal was to create a campaign aimed to attract the18-14

Year old demographic to becoming active Facebook users. International Marketing Field Study to Brussels and London (Fall 2013): Belgium meetings with:

European Union Parliament, European Union Council, Saatchi & Saatchi, Antwerp Diamond District representatives, and PALMS Brewery

London meetings with: Landor UK, McCann-Erickson, Facebook UK and The European Business School

SKILLS…………………………………………………………………………………………………Creative and Innovative Microsoft OfficeStrategic Marketing Mac OSStrategic thinker Google ApplicationsPositioning Social Networking SitesSocial media engagementSocial media expert

LANGUAGES…………………………………………………………………………………………………..Albanian (Fluent) Italian (Familiar)Greek (Familiar) German (Learning)