Irish Student Survey of Engagement

Achieving student partnership in all aspects of ISSE

Institute of Technology Carlow Marketing Case Study 2019

ISSE Practitioners Forum

28th May 2019

• Our Campaign Goal

• Our Approach

• Engagement

• Results

• What We Learned

ISSE Campaign 2019ISSE Campaign 2019

Our Campaign GoalOur Campaign Goal

Our goal was to develop a peer-to-peer student campaign with a local context delivering the same consistent message “Have your Say at IT Carlow” both online and on campus.

“ “

Our ApproachOur Approach• Student Survey Hub

• Professional video content

• Digital swipe-ups for Instagram

• Supporting print material and signage

EngagementEngagement

• Partnership with Class Representatives

• Strategic visits to classes by the SU

• Paid and organic social media content

• Multi campus presence

• Centrally located • Plenty of footfall • Comfortable socialising area

• Space defined by: • Signage• Merchandise stand• Screens playing videos• SU and Comms Office manned the stand

daily• Posters, leaflets and a backdrop

SURVEY HUBSURVEY HUB

78% of people watch online videos everyweek and 55% view online videos daily

Biteable 2019

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in textWordstream

92 percent of mobile video viewers share videos with othersWordstream

http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Video CampaignVideo Campaign

• Authentic conversation between students

• Local context

• Four short videos in the same style:

- Have Your Say at IT Carlow – launch video- What Students Want- We Listened- Prizes To Be Won

Online Engagement Results:

Have Your Say

9,675 reach 1,614

engagements

What students want

7,201 reach 351

engagements

Prizes To Be Won

2,325 reach 105 engagements

We Listened

2,382 reach 79 engagements

Have Your Say

17,875 impressions 3,579 post

engagement

What students want

15,135 impressions 3,594 post

engagement

InstagramSwipe up ad 1

10,479 impressions

136 swipe up actions

InstagramSwipe up ad 2

11,703 impressions

495 swipe up actions

Organic

Paid

What We Learned?What We Learned?

• Student participation in creating video content and sharing it worked very well

• The Survey Hub location worked well but should have been relocated over the

course of the 3 weeks

• Campus PCs are still very useful for those who don’t want to complete the survey

on their phone

• Great prizes and rewards are essential to incentivise students to fill in the survey

• A combination of digital and traditional platforms work best

Thank You Thank You

�Irish Student Survey of Engagement��Achieving student partnership in all aspects of ISSE��Institute of Technology Carlow Marketing Case Study 2019���ISSE Practitioners Forum��28th May 2019Slide Number 2Our Campaign GoalOur ApproachEngagementSURVEY HUBSlide Number 7Slide Number 8Slide Number 9Online Engagement Results:What We Learned?Slide Number 12