irun facebook

© IRUN Solutions Ltd, 2008

Facebook for BusinessGetting noticed and driving traffic


Agenda

Facebook Marketing – an overview

Using your profile for business (and/or) personal

stuff

Privacy Issues

Groups V Fan Pages

Building a Compelling Fan Page

Optimising your Fanpage


Consider these Facts

• No 1 social Networking platform in the world• 500 million active users (all logged on in the last 30 days)• Half of these logon daily• Average time spent in the site = 55 mins• 68% of users more likely to buy based on a Facebook friend

referral• They have surpassed Google as the number 1 visited site• 26 million users in the UK• 9 million of these over the age of 35

The large daily activity is the main advantage of

Facebook


1. Basic Human instinct – we all want to feel liked and

connected

2. It has a relaxed vibe, people are human

3. Viral Nature – things can be shared and liked easily

4. Power of peers – if your friends ‘like’ something you

will too

Why is it successful?


1. Create an ‘outpost’ for fans to connect (where your fans can

chat together)

2. Build your email list

3. Increase Sales

4. Increase Customer Service

5. Raise Brand Awareness

6. Listening – joint ventures

Most people want to raise Brand Awareness

Your Primary Objective – Have just one


Personal V’s Business? You can have only 1 personal profile

You can actually set up a business account if you just

want a Fan Page and not a personal one

The news feed is the first place people visit when they

log on, so your personal feed is very important

News can be a combination of friends and family and

business news

But it is for personal NOT business


Privacy Settings, really important

1. You must split your friends into lists so that you only send personal stuff to your familyThis is especially important if you have infrequent users – your posts will clog up their wall, very annoying!

2. You can chose which people and applications see your information, friends only, friends of friends and everyone.

3. You can block people if they are not appropriate contacts

4. Hide your personal details – address / year of both

5. Change your password regularly


Groups V’s Fanpages Unlimited members but you can’t message

them past 5,000 Can’t add Custom Content It is not indexed on Google

Unlimited Members Can customise the look and feel Indexed on Google Feeds into the news feed (where everyone

looks!)


Groups V’s Fanpages


Brand New - Community Pages

Favourite Cause or topic – not business

‘best collection of shared knowledge’

Content from Wikipedia

Facebook have automatically connected you to

wiki’s that you might be interested in


Fan Pages (or official page / business page) – You ‘like’ official pages

Chose category (if you are not bricks and mortar

– do not chose Local) You cannot change!

Local – Business – Service Based

Page Name – This cannot be changed!

Add more than 1 admin – just in case you get

locked out

4 x Strategy, Design, Content, Promotion,

Engagement


How to set up a Fan Page

• Business Page Picture – 180px x 540px (recent change) – you can edit your thumbnail within Facebook

• Info Tab – fill it out, keyword rich (for SEO)– the information required is determined by your category chosen

• About Us – Strong call to Action and URL

• Networked blogs App – to pull in your blog, when people comment it will port over to your personal (comments trail – virally)


How to set up a Fan Page

• Welcome Tab – Primary purpose is to get people to join your business page (click like!) – FBML and Video is great – make it default page for new users

• Allow Fans to post content

• stevespangler / johnassaraf

• You can get people to subscribe to your email list from here too

• You can have an actually storefront (add to cart!!) threadless


You must use the other Tabs!

Links tab

Notes tab

Events tab

Welcome tab

Video tab

Discussion tab

‘Book now’ tab

‘Buy now’ tab


Fan Only Content

Fairly new – an area for Fans to create content for you

Discussion page – allow your fans to promote

themselves, share twitter user names etc!

Promote your other networks (Twitter / linkedin etc)


Market Place – buy and sell stuff


Facebook Apps - Advanced stuff

– Used to provide more features - May automatically submit content to your wall

– Find Apps on the Facebook.com/apps page.

– Test them well

– Some good Apps include:

1. Slideshare2. Testimonials3. Friends CSV Application (backs up friends)4. RSS Connect (auto adds content)


Don’t get suspended! Only have one personal account and use your real name

Accounts are for people, pages are for business

Add no more 25 to 30 new friends per day

Avoid repetitive actions that may look like a ‘bot’

Don’t treat Facebook like a numbers game

If you get a warning message don’t use Facebook for 24 hours

Don’t be spammy with friends or on groups

Don’t join over 300 groups

Have a back up administrator just in case you get blocked

Message groups no more than once per day


It’s a different world now!

Relationship First – Business Second

Quality contacts not Quantity (influencers)

Build out your core circle 3 – 30 –300

Reputation Is your most valuable asset – protect it!

Authenticity – Be Real and transparent

Don’t be spammy with friends or on groups

Be interested

Engage and follow through


Thank youQuestions & Feedback

irun facebook

Business

friends of friends

official page business

fan page business page

personal vs business

business news

new friends

business account

facebook info tab