Is Blogging Dead? No, But

Your Business Will Be.

How To Avoid Becoming Irrelevant In A

Shifting Consumer Landscape

A Goal Of Every CMO: Get More Site Traffic

If you’re in the kind of industry where site traffic translates into more revenue for your company, then you care VERY MUCH about increasing site traffic

SITE TRAFFIC

SALES=

Push vs. Pull Marketing

There are two basic ways to get visitors to your site

Push, or Outbound Marketing Pull, or Inbound Marketing

• Print Ads (billboards, magazines, etc.)

• Digital Ads (banner ads, Facebook sponsored stories, etc.)

• Cold Calls

• Blog• Video• Infographics• Social Referral• Consultative Calls

Problem: Push Marketing Is Dying

Consumers have “advertising fatigue”

Ads are a “PayGo” system– once you stop spending, customers stop visiting your site

The AdWords market is competitive and efficient, so buying a customer is more costly than they are worth

Pull Marketing: It’s About Your Customers’ Interests

Push Marketing is a one-way conversation with your audience.You’re basically saying,

In contrast, Pull Marketing has a different message:

The New Goal: Educate or Entertain your target audience

BUY THIS FROM ME.

I HOPE YOU FIND THIS HELPFUL / INTERESTING.

How To Educate Or Entertain Your Customers

Create a place on your site that contains content that your customers find educating or entertaining

The simplest, most effective way to do this is by BLOGGING on your site

Companies that blog get 55% more web traffic and 70% more leads than those that don’t

Source: Hubspot

Why Does Blogging Increase Site Traffic?

There are 4 main reasons:

SEO

Competitive Differentiation

Social Media

Brand Perception

Blogs Build An Asset That Google Loves

Fresh content makes Google’s spiders happy

The more reasons you give Google to return your site in search results that customers find relevant, the better for your organic search ranking

SHOWING UP HIGH IN ORGANIC SEARCH IS THE HOLY GRAIL OF CHEAP CUSTOMER ACQUISITION

Blogging Differentiates Competitors

Deal with this fact: Your competitors are selling the same product or service that you are.

Your blog allows you to educate or entertain your customer in a way that your competitor probably isn’t

E-commerce sites that aren’t blogging will learn this the hard way: by becoming irrelevant

Blogging Contributes To A Social Media Conversation

Social Media messaging shouldn’t be a megaphone to talk about your products

Blogging gives you something educating or entertaining to add to the conversation that your target customers are having

A tweet that says “Here’s 7 Things That You’ll Find Interesting” works a lot better than “Click This To Buy My Product”

You Build “Positive Debts”

Blogging done properly is the equivalent of walking around a room of your customers and giving great back scratches– and asking for nothing in return

The result? Prospective customers love your brand BEFORE they are paying customers.

How much easier is it to sell to people that already love your brand?

Blogging Commitment Pays Off

Your blogging effort has to be a daily, dedicated activity

Businesses that blog at least 20 times per month generate 5x more traffic and 4x more leads than those that only blog a few times per month

Source: Hubspot

Summary: Get Blogging!

Increase site traffic

Separate your brand from your competitors

Create more loyal customers who love your brand

Ready to get started? Check out our guide on How To Blog And Use Social Media To Attract Customers.

About Us

We’re a blogging and social media company that love to help our clients grow their site traffic

Visit us at magic.indivly.com

@indivlymagic

facebook.com/indivlymagic

Phone: 617-334-5702