is consolidation making programmatic an omnichannel savior?
DESCRIPTION
Is consolidation making programmatic an omnichannel savior? Are recent industry acquisitions connecting all of the dots for marketers? In this session, we will discuss the reality and future of omnichannel marketing and address current challenges, potential solutions and programmatic hacks to reach the user.TRANSCRIPT
May 14, 2014
Is consolidation making programmatic an omnichannel savior?
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About the speaker: Mainframe to Mobile
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OgilvyOne’s digital media and performance marketing arm
Neo, never distracted from creating the future.
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Named sole leader among Customer Engagement Agencies by Forrester
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3 Omnichannel Myths
1. Marketers must create the same experiences across all channels, on and offline
2. You need sophisticated technology installed to get started
3. Marketers that are omnichannel have a competitive advantage
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“Less that 10% of marketers executed their last program to their desired level of integration
across paid, owned and earned media.”~John Ellet, quoting research from nFusion
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What should marketers do today?
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#1. Read your customers’ digital body
language
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Shifts in consumer media behavior
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Source: Google
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Where advertisers are putting more chips
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+56% +40% +26%
Mobile Spend
Video Spend
Social Spend
+27% +24%
ProgrammaticSpend
Native Sponsorship Spend
Source: eMarketer Report 11-12/2013
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#2. Rally around a new way of working
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CONTINUOUS COMMERCE™
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CONTINUOUS COMMERCE™
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CONTINUOUS COMMERCE™
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ACTIVATING OMNICHANNEL EXPERIENCES
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#3. Get into market with a prototype
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Markets & Audiences
Market conditions
Individual Audience Profiles
Data Management Platform
Real-time Data Processing & Analysis
Delivery & Execution
Right Ad
Right Individual
Right Time
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3 Key Takeaways
1. Read your customers’ digital body language 2. Rally around a new way of working3. Get into market with a prototype
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