is digital really the future? the importance of data
TRANSCRIPT
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Ryan Partnership
Foundedin1984
7 full-service offices
650+employees
CRM, Digital Shopper,
Retailer Marketing
Leader
Largestindependent
integrated marketing
services agency
Chicago
CRM/NATIONAL PROMOTION/
SHOPPER MARKETING/DIGITAL
(120) Wilton
DIGITAL/NATIONAL
PROMOTION/
SHOPPER MARKETING
(170)
Columbus
NATIONAL PROMOTION/
SHOPPER MARKETING
(66)Bentonville
SHOPPER MARKETING/
WALMART
FOCUSED (8)
Albany
DATABASE &
ANALYTICS
(100)
San Francisco
STRATEGIC PROGRAM
DEVELOPMENT & EXECUTION
(120 TEAM MEMBERS)
Dallas
DATABASE &
ANALYTICS
(5)
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Sample of CRM Clients We Work With
PAGE 6
We deliver actionable creative solutions that build brand value and
drive profitable transactions
PAGE 17
DigitalTargeted
Segmented
Broadscale
• Direct Mail
• Phone
• Other Print
Advertising
Traditional
• TV/OOH
• PR
• Online/Video
• Mobile
• Social
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Explore The Power of The Platinum Card
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'Traditional' Channels Still Play a Large Role
57% of marketers measure results for each channel
Only 28% measure the influence of one interactive channel on another
Direct mail is still effective, with an ROI of $12.53 for every dollar
invested
Direct mail spending is projected to grow 5.8% percent to $47.8
billion this year, driven by acquisition mail increases
