1. @EBTMarketing | www.elaineball.co.uk I work in the Mining Industry! Overview of Social Media with a focus on Facebook vs004JULY2014

2. Contents 1.Reviewing Facebook, Twitter & LinkedIn Twitter LinkedIn Facebook 2.Is Facebook for me? 3.Facebook engagement 4.Creating good content 5.Who is using Facebook in the Mining Industry? 6.What are they doing right? 7.1st Steps for success 8.Trying different things 9.Watch out for 10.Goals for Facebook 11.Companies to watch 12.References @EBTMarketing | www.elaineball.co.uk

3. Difference between social media platforms? Reviewing Facebook, Twitter & LinkedIn Facebook What is it? Facebook is a social networking site meaning its users can share stuff like pictures, stories, videos and messages with each other. Why its good for a business Traditionally Facebook was used for Business to Consumers (B2C), however its now been used for Business to Business (B2B). Great for building a brand, allowing for the creation of specific company pages. This helps you focus your content on a specific audience. Facebook also allows for targeted advertising, shown to a specified demographic. Facebook is great for interacting with people and thus engaging them in your product or service and building your brand. @EBTMarketing | www.elaineball.co.uk

4. Use something like Stat Counter to check what is the most popular social media in your geographical market. http://gs.statcounter. com/#all-social_ media-af-monthly- 201304- 201404

5. Twitter Twitter What is it? Twitter is about announcements! Its a mini-blogging site. On it you can post announcements (140 characters max) called tweets. These can target specific people or companies, making Twitter a personal and targeted platform. Why is Twitter good for a business? Twitter is a great tool for businesses because, on it, people can share and learn information. Building a brand using twitter can be very profitable!

6. LinkedIn LinkedIn What is it? LinkedIn is a business networking social media site. An online CV with additional benefits! Why its good for a business LinkedIn promotes you as a brand and a business. You can post in groups and share information. It is often used to educate the market on your product offering. The groups, company profile and even product pages are all very informative. Great for sharing, understanding, networking and learning!

7. Facebook People are on the Internet for one of two reasons either to solve a problem or to be entertained @EBTMarketing | www.elaineball.co.uk @JayBaer Facebook is a social tool. Traditionally it has been to share stuff between friends and family (pictures, videos stuff) Now, its being used to share B2B content and build brand awareness

8. Is Facebook for me? Facebook is another tool for engaging people! It may or may not be for you. Consider: 1. Where does your audience hang-out, personally and professionally? To get that info, visit your Facebook Insights page, Google Analytics and even your own database. These will help you get a clear picture of your audience. 2. How do your customers find information? How do they problem solve or find NEW tools? @EBTMarketing | www.elaineball.co.uk

9. Facebook engagement Engagement is the currency of Facebook. If you want your stuff shared, you need to engage! Always think from the Facebook users perspective Remember the #1 reason people are on there is to see what happening with their friends @EBTMarketing | www.elaineball.co.uk

10. Facebook engagement People share, like, etc. because? Its about perception, self-perception and a view of how they want others to perceive them. If your content is interesting and helps them appear better at what they do, they will share, like, and so on! Get into the mind of your community! For a mining engineering business, share things that are going to make your client base feel more important. It could be sharing knowledge or up-to-date in latest equipment for solving a problem, etc. LISTEN! @EBTMarketing | www.elaineball.co.uk

11. Creating good content Check out this great FREE guide to creating good content from Spundge.com Http://www.marismith.com/wp-content/ uploads/2013/07/NoHypeGuidetoCon tentCreation.jpg @EBTMarketing | www.elaineball.co.uk

12. Who is using Facebook in the Mining Industry? Mining Mayhemhttps://www.facebook.com/ MiningMishaps/timeline) 298,293,000 likes Barrick Gold Corporation https://www.facebook.com/barrick.go ld.corporation 115,335 likes InfoMine https://www.facebook.com/InfoMiner 9,040 likes @EBTMarketing | www.elaineball.co.uk

13. World Mining Industry https://www.facebook.com/pages/World-Mining- Industry/1474601449435129 3,459 likes JCB https://www.facebook.com/JCB 147,266,000 likes Mining & Earthmoving Machinery https://www.facebook.com/MiningEarthmovingMachinery 162,049,000 likes Mining Family Matters https://www.facebook.com/MiningFamilyMatters/info (Australia) 3,844 likes @EBTMarketing | www.elaineball.co.uk

14. What are they doing right? Targeting the right audience Relevant. Posting content that is INTERESTING, ENGAGING and EDUCATES the reader. Interacting with who is liking, sharing and commenting? @EBTMarketing | www.elaineball.co.uk

15. 1st steps 1. Ask your clients where they hang-out? Make a note. If on Facebook: 2. Tell people that you are on Facebook. Go to your email list, your client list and invite them to your Facebook page. 3. Start to build your community. 4. Have a systematic approach. 5. Publish updates on your audiences schedule you can see when they are online, so update them. 6. You will have super fans. Fans who are always liking or sharing these are great people who are boosting your brand. Reward them through discounts, freebies, etc. and continue to elevate your name. 7. Share content that is right for your target market. If its crushers, survey equipment, screens, blasting materials, share it. 8. Measure it keep an eye on the traffic to your website. @EBTMarketing | www.elaineball.co.uk

16. Try different things 1. Look at advertising on Facebook. Keep it focused and relevant to your target audience 2. Content . schedule content that interests, engages and educates. For example: Interesting facts about the market. And ask for opinions? People love to be included and asked for their advice. Finally, educate: share factual information about your line of work and how it saves money and improves the company. 3. And remember, its a soft selling tool! Selling is the by-product of great engagement! @EBTMarketing | www.elaineball.co.uk

17. Watch out for How Facebook calculates what appears in your news feed. @EBTMarketing | www.elaineball.co.uk

18. Goals for Facebook 1 More traffic to your website (measure referrals!) 2 Growth in email subscribers 3 Higher appearance on search engines (SEO) 4 Increase in click through rate 5 Increase in revenue 6 Increase in customer satisfaction @EBTMarketing | www.elaineball.co.uk

19. Other Cos to watch! Australia Mining Magazine https://www.facebook.com/AustralianMining?fref=pb&h c_location=profile_browser 23,483,000 likes Women in Mining Networks https://www.facebook.com/WIMnetNSW?fref=pb&hc_ location=profile_browser 1,175 likes Africa Mining Vision https://www.facebook.com/pages/Africa-Mining- Vision/287311277979364 212 likes Alliance for responsible mining https://www.facebook.com/communitymining?fref=pb &hc_location=profile_browser 1,263 likes @EBTMarketing | www.elaineball.co.uk

20. References Mike Gingerich, Facebook and Social Media Marketer https://www.facebook.com/mikegdigital Mari Smith, Facebook and Social Media Expert https://www.facebook.com/marismith Kim Garst, Social Media Expert https://www.facebook.com/kimgarstboomsocial Social Media Examiner www.socialmediaexaminer.com Ben Harper, Datify https://www.facebook.com/datify @EBTMarketing | www.elaineball.co.uk