is google analytics giving you the whole story?

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

x


Google Analytics Tracking CodeGoogle Analytics (ga.js)


Google Analytics Tracking CodeUniversal Analytics


Upgrading to Universal Analytics


Benefits of Universal Analytics

New Google standard for accurate tracking More reporting features More in-depth data on visitors to your site Ability to setup custom dimensions and metrics All new Google Analytics profiles are automatically setup

on Universal Analytics


One Code To Rule Them All?

Google Tag Manager https://www.google.com/tagmanager/

1x implementation on site

Add tracking pixels & verification codes through browser

https://www.google.com/tagmanager/

https://www.google.com/tagmanager/


Audience Overview: What’s Happening On My Site?


Audience Overview: What’s Happening On My Site?• Derive Meaning▫ Select comparative date range

▫ Have visits increased? Decreased? Remained flat?

▫ Major shifts in bounce rate or new visitors?

• Take Action▫ Are you aware of any recent changes in:

Marketing activities PR coverage Offline events

▫ Move onto Traffic Sources to determine cause of increase or decrease in visits



Black Friday Sale



Onsite Poll


New Report: Acquisition > Channels


All Traffic: How Did Visitors Find Your Site Traffic Source Types

Direct to Site Organic Search Paid Search Referral Social Email

Referral sources include social media, press releases & blogs

Create Custom Types Display Blog


All Traffic: How Did Visitors Find Your Site?


Behavior: What Content Are People Interested In?

Behavior > Site Content > All Pages


Behavior: What Content Are People Interested In? Look for Opportunities

What pages of your site are visitors drawn to? What pages do people visit, then immediately leave your site?

Take Action Popular Content

Create more content of a similar nature Send relevant paid search traffic here

High Bounce Rate Revise the text on the page Misleading keywords? Try a new layout


Goal Conversions


Goal Conversions: Ecommerce


Event Tracking – Capture On Page Engagement

Special EventSign-Up



Hero Image &

Featured Box Traffic



Ad Banner Click-Thru


Calculate Advertiser Click-Thru-Rates

Clicks/Sessions = Average Click-thru-Rate (CTR)

Example: 750 events (banner clicks)/ 150,000 sessions 0.50% CTR



Embedded Video



Product Purchase Details


Google Analytics Reports: Email Please!

Enter Your Email Address

How often & for how long do you want to receive the reports?


Google Analytics Reports: Email Please!

Select Report Format


Thank You!

Presentation Available:http://www.slideshare.net/KateHamiltonMiller

is google analytics giving you the whole story?

Data & Analytics

site ability

behavior site content

site traffic source

setupon universal analytics

new visitors

new google analytics

accurate tracking

traffic sources