is industrial tourism a business opportunity ? terrassa, 10-05-2013 josep maria pey +34.675.684.464...
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Is Industrial Tourism a business opportunity ?
Terrassa, 10-05-2013
Josep Maria Pey +34.675.684.464
Terrassa, 10-05-2013
Why can be a business an opportunity?
• Attractiveness of the resource
• Who might be interested?
• For which audiences?
• Suitable conjuncture?
Attractiveness of the resource
• Architecture and technology
• Urbanism and landscape
• History
• The society and ethnography
• Economic and productive activity of a region
• Curiosity (How are things made ? )
Terrassa, 10-05-2013
LabourDay
• Who might be interested?
• The government administrations
• The private companies
• Tourist sector
Terrassa, 10-05-2013
• For which audiences?
• Audience interested (lovers)
• Seniors
• Professionals & MICE
• Family tourism and in general
Terrassa, 10-05-2013
• Educational trips
Terrassa, 10-05-2013
Suitable conjuncture?
• More interest from public administrations• Every time most companies opt by "industrial tourism" as a marketing strategy• The product is being structured• Proliferation of networks for their management and promotion• It's subject of attention of the European institutions and touristic organizations• It fits into the current trends of "experiential tourism”• Tour operators are more interested, though reluctant to label "industrial tourism"
http://www.ici-itineraire.eu/
http://www.erih.net/
http://www.tistra.com/http://www.visites-entreprises-rhone-alpes.fr/
http://www.visiteznosentreprises.com/
Terrassa, 10-05-2013
Terrassa, 10-05-2013
Terrassa, 10-05-2013
Structuring and grouping of product facilitates your commercialisation
Terrassa, 10-05-2013
Structuring and grouping of product facilitates your commercialisation
Tourservice ruhrhttp://www.tourserviceruhr.de/touren.en.html
http://www.buscompany.it
http://www.taxiway.fr/
Always Barcelona
Giachino Linea Verde
Manatour
Terrassa, 10-05-2013
http://www.toursandguidesbarcelona.com/es/barcelona-turismo-guia-oficial/espana-guia-oficial-barcelona.html
Structuring and grouping of product facilitates your commercialisation
Terrassa, 10-05-2013
Spanish Quality Standard UNE 302
Regulation of the sector: Quality Standards for I.T.
International working group
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• European Tourism Day 2011 "Industrial heritage: differentiating the European tourism offer“
• European funds for creating industrial tourism product (2012)
• European Industrial and Technical Heritage Year 2015
Terrassa, 10-05-2013
Yes ! Can be !!!
Is Industrial Tourism a business opportunity ?
