Is it the responsibility of the university

to teach social media to students and

academics?

Andy Tattersall

@andy_tattersall

a.tattersall@sheffield.ac.uk

Academia is changing forever

MOOCs

Open Access

Impact Agenda/REF

Big Data

But what about?Data torrents

Altmetrics

Systematic review wikis

Data citation standards

Snowball metrics

Poster repositories

User generated publication databases (Mendeley)

Academic social networks

Storytelling

Start them young

Image © CC BY K.W. Barretthttp://bit.ly/22GFyV7

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Teaching studentsSocial Media

Are we teaching them to suck eggs?

Image © CC BY Hey tiffanyhttp://bit.ly/1ROwvvO

Image © CC BY audi_insperationhttp://bit.ly/22GFTXT

http://www.sheffield.ac.uk/sheffieldgraduate/studentattributes

Why is teaching social media to undergrads important?

Communication skills*

Netiquette

Transferable skills* (may go on to use social media professionally)

Employment opportunities*

Critical appraisal skills*

Equality and diversity awareness

Technology skills*

* Don’t we already teach them this?

Transferable skills

We already teach students these skills

Literature searching

Critical appraisal

Content curation

Presentation skills

Writing skills

Technology skills

But are we doing enough? Do we have the resources to go further?

Plus it might help them not get expelled

Tweets Get Student Expelled: A Cautionary Tale

Indiana High School Student, Expelled For Tweeting Profanity

Florida college student expelled over Yik Yak post

Student expelled from university after being tracked down by social media campaign for tipping elderly homeless man head-first into bin

Student jailed for racist Fabrice Muamba tweets1. http://www.educationworld.com/a_admin/tweets-get-student-expelled.shtml2. http://www.huffingtonpost.com/2012/03/25/austin-carroll-indiana-hi_n_1378250.html3. http://fusion.net/story/195454/florida-college-student-kicked-out-of-school-over-yik-yak-post/4. http://www.dailymail.co.uk/news/article-2719756/Student-expelled-university-tracked-social-media-campaign-tipping-elderly-

homeless-man-head-bin.html5. http://www.theguardian.com/uk/2012/mar/27/student-jailed-fabrice-muamba-tweets

http://www.ratemyprofessors.com/

But it’s not just the students

Nottingham University lecturer forced to apologise after branding students 'idiots' and 'semi-literate' on Facebook

“Whites are disgusting” lecturer sacked

Professor fired after posting homophobic remarks on Facebook

Transgender lecturer ‘sacked over photo of penis-shaped lipstick’

University of Illinois fires professor Steven Salaita after Gaza massacre tweets1. http://www.dailymail.co.uk/news/article-2552397/University-lecturer-forced-apologise-branding-students-idiots-semi-literate-

Facebook.html2. http://businesstech.co.za/news/general/97779/sa-university-sacks-lecturer-over-racist-statements/3. http://www.aol.com/article/2015/07/23/professor-fired-after-posting-homophobic-remarks/21212670/4. http://www.pinknews.co.uk/2015/10/14/transgender-lecturer-sacked-over-photo-of-penis-shaped-lipstick/5. https://electronicintifada.net/blogs/ali-abunimah/university-illinois-fires-professor-steven-salaita-after-gaza-massacre-tweets

Is this just Darwinism? Image © CC BY Summonedbyfellshttp://bit.ly/1Rbhki8

But we don’t always talk their language

But what about the rest?

https://www.sheffield.ac.uk/web/effective/social-media

Students should use social media to voice their angst

Image © CC BY Andrew Mosshttp://bit.ly/1RbdMMY

http://irights.uk/the-right-to-remove/

But there is a limit

Cyber bullying of staff and students

Sexism

Witch hunts

Cheating/plagiarism

Inciting religious hatred

Racism

How social media is being used on campus

Twitter: to share resources, reading lists, distance learning, pre and post lecture discussion

Blogs: Reflective practice, collaboration, short assessed work

Video: Group work, presentations, visual performance, feedback

Facebook: Group cohesion, distance learning, alumni, course discussion

Video conference: Group work, seminars, one to one tuition

Social media and masters/PhD students

Employability

Active citizenship

Digital skills

Communication/dissemination skills (open research)

http://theconversation.com/chimps-and-gorillas-desperately-need-ebola-vaccine-too-virus-has-wiped-out-a-third-of-them-35503

Undertaking a PhD.

Build a network of contactsGain a reputation in your field of expertiseBuild an online presenceDiscover supporting content for your thesisGet your research out there - impact

All can be achieved with social media

Social Networks are:

It’s not what you know, but who you know+

It’s what they know as well

= Social Capital

25

Academics and social media

Image © CC BY-NC James F Clayhttp://bit.ly/1mAl93a

“All mankind is divided into three classes: those that are immovable, those that are movable, and those that move. ”Benjamin Franklin

Image © CC BY Hey tiffanyhttp://bit.ly/1ROwvvO

Image © CC BY Marfis77http://bit.ly/1xuiRUY

Learning technologists, teachers and lecturers think of the pedagogy when employing new technologies.What do students and researchers do?

Image © CC BY 2.0 Hannah Gilberthttp://bit.ly/1UtLfQi

Which tool?https://osf.iohttps://projects.ac/http://direct2experts.org/http://www.scholaruniverse.com/http://beta.briefideas.org/http://thinklab.com/http://www.kaggle.com/https://www.consano.org/https://experiment.com/http://myprojects.cancerresearchuk.org/http://www.petridish.org/http://sciflies.org/http://walacea.com/https://fconline.foundationcenter.org/http://search.crossref.org/fundrefhttp://www.grants.gov/http://newtonslist.crdfglobal.org/http://pivot.cos.com/http://info.researchprofessional.com/http://www.worldcat.org/http://www.standardanalytics.io/http://www.linknovate.com/http://www.crossref.org/SimpleTextQuery/https://nanohub.org/https://www.neuinfo.org/https://www.ncbi.nlm.nih.gov/pubmed/http://scicurve.com/http://citeseerx.ist.psu.edu/http://www.gopubmed.com/web/gopubmed/http://www.nlm.nih.gov/pubs/factsheets/medline.htmhttp://pubget.com/http://www.quertle.info/http://repec.org/http://www.ocoph.org/http://philpapers.org/http://data.worldbank.org/http://scibite.comhttp://www.ncbi.nlm.nih.gov/genbank/http://www.openphacts.org/https://en.expernova.comhttp://www.nactem.ac.uk/medie/search.cgihttp://libraccess.org/http://www.oalib.comhttp://paperity.org/http://researchpad.co/https://www.scienceopen.com/home?5http://www.scilit.netdbpedia.orghttp://citec.repec.org/http://opencitations.net/http://www.exlibrisgroup.com/category/MetaLibOverviewhttp://www.europeana.euhttp://www.hathitrust.org/http://www.opengrey.eu/http://scholar.google.com/http://academic.research.microsoft.com/http://thomsonreuters.com/thomson-reuters-web-of-science/htt

http://scholar.google.com/http://academic.research.microsoft.com/http://thomsonreuters.com/thomson-reuters-web-of-science/http://www.scopus.comhttp://www.bookgenie451.comhttp://www.delpher.nl/http://www.openedition.org/?lang=enhttp://www.base-search.net/http://core.ac.uk/http://network.bepress.com/http://www.oclc.org/oaister.en.html?urlm=168646https://www.openaire.euhttp://www.rockyourpaper.org/http://stackexchange.com/sites#https://www.biostars.org/http://www.wolframalpha.com/http://contentmine.org/http://scholar.aci.info/mloss.org/http://search.crossref.org/http://sciencetoolbox.org/https://www.biosharing.org/http://sciencestage.com/http://www.zanran.comhttp://timetravel.mementoweb.org/http://www.proquest.com/products-services/AquaBrowser.htmlhttp://arrowsmith.psych.uic.edu/cgi-bin/arrowsmith_uic/start.cgihttp://labs.europepmc.org/evfhttp://paperscape.org/http://www.wikidata.orghttp://www.ebscohost.com/discoveryhttp://www.exlibrisgroup.com/category/PrimoOverviewhttp://www.proquest.com/products-services/The-Summon-Service.htmlhttps://www.worldcat.org/http://www.oclc.org/worldcat-local.en.htmlhttp://oag.cottagelabs.com/https://www.openaccessbutton.org/scoap3.orghttps://unglue.it/https://www.deepdyve.com/http://extranet.who.int/hinari/en/journals.phphttp://www.research4life.orghttp://sparrho.com/https://twitter.com/fly_papershttp://nowomics.com/http://myscizzle.com/https://www.pubchase.com/https://sciencescape.org/http://thirdiron.com/browzine/http://www.journaltocs.hw.ac.uk/http://atinyarm.appspot.comhttp://f1000.com/primehttp://f1000.com/primehttp://cermine.ceon.pl/index.htmlhttp://www.elsevier.com/online-tools/quosahttps://hp.acschemworx.acs.org/http://info.bibliogo.com/http://scholar.google.com/scholar?scilib=1https://paperpile.com/https://www.refme.com/https://www.stackly.org

http://www.bibsonomy.org/http://www.citeulike.org/https://www.citavi.com/https://www.colwiz.com/http://www.docear.org/http://endnote.com/http://f1000.com/beta/http://www.mendeley.com/http://www.papersapp.com/https://flow.proquest.com/http://www.refman.com/http://www.refworks.com/https://www.zotero.org/http://www.qiqqa.com/http://wizfolio.com/http://jcb-dataviewer.rupress.org/https://www.readcube.com/http://utopiadocs.com/http://www.crossref.org/crossmark/https://code.google.com/p/surf-incontext/http://www.ncbi.nlm.nih.gov/pmc/about/pubreader/http://olabout.wiley.com/WileyCDA/Section/id-819787.htmlhttp://onlinelibrary.wiley.com/subject/code/000128/homepage/new.htmhttp://jonreeve.com/projects/annotags/http://hypothes.ishttps://www.annotate.co/about.htmlhttp://www.annotatedbooksonline.com/http://screening.metaxis.com/EMBASE/login.phphttps://www.historypin.org/https://mark2cure.org/http://peerlibrary.orghttp://www.resquotes.comhttps://www.manylabs.org/https://books.google.com/ngramshttps://import.io/http://www.unixuser.org/~euske/python/pdfminer/index.htmlhttps://scraperwiki.com/http://tabula.technology/http://arohatgi.info/WebPlotDigitizer/http://1degreebio.org/https://www.addgene.org/http://www.biocompare.com/http://www.geosamples.org/http://scicrunch.com/resourceshttps://www.sampleofscience.net/http://www.selectscience.net/http://www.straincontrol.com/http://www.genomecompiler.com/www.wings-workflows.orghttp://crowdtruth.org/https://curatescience.org/http://science.experimonth.com/https://eyewire.org/http://www.leukippos.orghttp://openml.org/https://www.scienceexchange.com/https://www.transcriptic.com/https://www.assaydepot.comhttps://www.elabinventory.com/http://www.labcritics.comhttps://www.quartzy.com/

http://findingsapp.com/https://www.labfolder.com/http://www.labguru.com/http://lablog.sourceforge.net/http://www.esurveyspro.com/http://fluidsurveys.com/freeonlinesurveys.comhttp://www.google.com/forms/about/https://www.limeservice.com/en/http://www.proprofs.com/form/http://www.qualtrics.com/https://www.socialsci.com/http://www.surveygizmo.comhttps://www.surveymonkey.com/http://www.typeform.comhttp://www.alltrials.net/https://clinicaltrials.gov/http://www.crd.york.ac.uk/PROSPERO/https://www.docollab.com/http://www.hivebench.com/http://www.labarchives.com/http://onsnetwork.org/ of 1st: http://usefulchem.wikispaces.com/http://openwetware.orghttp://neuralensemble.org/sumatra/www.protocol-online.orghttp://www.benchfly.com/https://benchling.com/http://www.protocols.io/https://www.scientificprotocols.orghttp://www.crowdlabs.org/http://www.jove.com/http://www.myexperiment.org/https://appsoma.comhttp://www.arvados.org/http://dhbox.org/http://galaxyproject.org/http://www.broadinstitute.org/cancer/software/genepattern/http://ipython.org/notebook.htmlhttps://kepler-project.org/http://www.kitware.comhttp://openrefine.org/http://pegasus.isi.edu/http://ropensci.org/http://www.statcrunch.com/http://hermeneuti.ca/voyeur/ , http://voyeurtools.org/https://wakari.io/http://boinc.berkeley.edu/http://folding.stanford.edu/http://www.opensciencegrid.org/http://crowdcrafting.org/http://www.crowdedtheory.com/http://www.fold.ithttp://www.galaxyzoo.org/http://www.bioplanet.com/gcathttp://michaelnielsen.org/polymath1/http://www.projectnoah.org/http://scistarter.com/https://seti.berkeley.edu/https://snapzen.com/screen-capturehttp://www.socientize.euhttps://www.synapse.org/https://www.zooniverse.org/http://www.shazino.com/#plasmidiohttp://www.riffyn.comhttp://mkweb.bcgsc.ca/tableviewer/https://datawrapper.de/https://developers.google.com/chart/https://support.google.com/fusiontables/answer/2571232http://lynksoft.com/palladio.designhumanities.orghttp://plot.lyhttps://qiword.co/http://raw.densitydesign.org/http://www.tableausoftware.comhttp://www.tableau.com/products/onlinehttp://www.image-maps.com/http://cartodb.com/http://www.ushahidi.com/product/ushahidi/http://worldmap.harvard.edu/http://nodegoat.net/http://www.viseyes.org/viseyes.htmhttp://asciidoctor.org/http://johnmacfarlane.net/pandoc/http://www.activepapers.org/https://collage.elsevier.com/http://yihui.name/knitr/http://www.statistik.lmu.de/~leisch/Sweave/http://www.aje.com/enhttp://www.paperrater.com/http://en.wikipedia.org/wiki/Markdownhttps://www.authorea.com/https://draftin.com/http://fiduswriter.org/https://drive.google.comhttps://drive.google.comhttp://www.manuscriptsapp.com/http://www.noodletools.com/https://www.writelatex.com/overleafhttps://www.penflip.com/http://poetica.comhttps://quip.com/http://scalar.usc.edu/scalar/https://scigit.com/https://www.sharelatex.com/https://typewrite.io/https://www.writelatex.com/http://git-scm.com/http://dexy.it/http://www.latex-project.org/http://cs.unibo.it/save-sd/rash/index.htmlhttp://www.literatureandlatte.com/scrivener.phphttps://stackedit.io/https://www.zotero.org/styleshttp://www.fore-cite.com/http://crosscite.org/citeproc/https://perma.cc/http://www.webcitation.org/http://www.scientificcitations.org/https://bitbucket.org/https://github.com/http://www.runmycode.org/http://researchcompendia.org/http://fcon_1000.projects.nitrc.org/https://biolincc.nhlbi.nih.gov/home/http://databrary.org/https://www.dataone.org/http://www.ncbi.nlm.nih.gov/geo/http://www.gbif.org/http://www.icpsr.umich.edu/icpsrwebhttps://knb.ecoinformatics.org/https://openfmri.org/http://www.pangaea.de/http://www.patientslikeme.com/http://www.icsu-wds.org/http://figshare.com/http://datahub.io/https://oneshare.cdlib.org/xtf/searchhttp://thedata.org/http://datadryad.org/http://zenodo.org/http://academictorrents.com/http://www.re3data.org/http://psychfiledrawer.org/http://www.cureus.com/http://myopenarchive.org/http://www.open-science-repository.com/http://arxiv.org/http://biorxiv.org/http://cogprints.org/https://peerj.com/preprintswww.ssrn.com/http://vixra.org/http://europepmc.org/http://www.ncbi.nlm.nih.gov/pmc/http://www.eposters.net/http://f1000.com/postershttps://www.scienceopen.com/collection/scienceopen_posters?4http://www.slideshare.net/https://speakerdeck.com/http://www.scivee.tv/http://lanyrd.comhttp://bmjopen.bmj.com/http://axiosreview.org/http://www.peerageofscience.org/http://www.peereviewers.com/http://www.rubriq.com/http://www.bmj.com/http://haldanessieve.org/https://scirate.comhttps://selectedpapers.net/http://harvard.voxcharta.org/http://pre-val.org/http://www.lib-res.org/http://academickarma.org/http://validation.scienceexchange.com/#/reproducibility-initiativehttp://www.edanzediting.com/journal_selectorhttp://etest.vbi.vt.edu/etblast3/http://www.biosemantics.org/jane/http://www.journalguide.com/http://www.sjfinder.com/http://www.cabells.com/index.aspxhttp://doaj.org/http://www.enago.com/journal-information-tool.htmhttp://www.sherpa.ac.uk/romeo/http://cofactorscience.com/http://journalreviewer.org/http://www.journalysis.org/https://www.qoam.eu/http://sciforum.net/statisticshttp://scirev.sc/biodiversitydatajournal.comhttp://www.collabraoa.org/http://elifesciences.org/http://f1000.com/researchhttp://www.gigasciencejournal.com/http://www.ipol.im/https://www.openlibhums.org/https://peerj.comwww.plosone.orghttps://www.scienceopen.com/collection/scienceopen_research?3http://www.nature.com/sdata/http://sjscience.org/http://www.pensoft.net/page.php?P=14http://www.biomedcentral.com/http://www.scielo.orghttp://www.webmedcentral.comhttp://biotaxa.org/http://creativecommons.org/http://www.doi.org/http://www.datacite.orghttps://www.peerageofscience.org/proceedingshttp://pressforward.org/https://github.com/PeerJ/paper-nowwww.wikipedia.orghttp://hypotheses.org/researchblogging.orghttp://scienceblogs.com/http://scientopia.org/http://www.scilogs.com/http://scienceseeker.orghttp://imascientist.ie/http://www.scienceshowoff.org/http://pintofscience.co.uk/http://www.senseaboutscience.org/http://www.senseaboutscience.org/pages/voys.htmlhttp://askforevidence.org/indexhttp://factcheckcentral.org/http://www.factcheck.org/scicheck/http://drawscience.blogspot.com/limn.ithttp://www.elsevier.com/atlashttp://www.hastac.org/http://www.socialsciencespace.com/https://www.growkudos.com/acawiki.orghttp://tss.nautil.us/http://www.publiscize.com/http://www.sciencegist.com/sciworthy.comhttp://www.elsevier.com/connect/stm-digest-will-feature-lay-summaries-of-science-papers-with-societal-impacthttp://usefulscience.org/http://theconversation.com/ukhttp://www.famelab.org/http://openscienceworld.com/http://storycollider.org/http://www.theopennotebook.com/threeminutethesis.org/http://realscientists.org/http://www.silk.cohttp://www.academia.edu/https://www.epernicus.com/networkhttp://labroots.com/https://www.mysciencework.com/www.profology.comhttp://www.researchgate.nethttp://sciforum.net/http://www.academia-net.org/project/http://scholar.google.com/citationshttp://www.incend.net/http://orcid.org/www.researcherid.comhttp://works.bepress.com/vivoweb.orghttp://loop.frontiersin.org/abouthttps://www.linkedin.com/http://www.social-cite.org/http://nowcomment.com/http://www.ncbi.nlm.nih.gov/pubmedcommons/https://pubpeer.com/http://reffit.com/https://publons.com/http://www.atmospheric-chemistry-and-physics.net/https://thewinnower.com/http://grigoriefflab.janelia.org/rejectionshttp://www.epistemio.com/http://www.papercritic.comhttp://www.peerevaluation.org/http://www.journallab.org/www.wikijournalclub.orghttp://episciences.org/http://almreports.plos.orghttp://alm.plos.org/http://www.altmetric.com/http://www.bookmetrix.com/https://impactstory.org/dlm.plos.orghttp://www.plumanalytics.com/http://alpha.richcitations.org/http://bipublishers.es/http://chronograph.labs.crossref.org/http://www.harzing.com/pop.htmhttp://scholarometer.indiana.edu/http://mozillascience.org/contributorship-badges-a-new-project/http://thomsonreuters.com/journal-citation-reports/http://www.eigenfactor.org/http://www.journalmetrics.com/http://www.journalmetrics.com/http://researchanalytics.thomsonreuters.com/incites/http://www.elsevier.com/online-tools/research-intelligence/products-and-services/scivalhttps://www.trelliscience.com/http://trendmd.comhttp://www.oalib.com/preprintshttp://www.oalib.com/journalhttp://symplectic.co.uk/products/elements

Social Media & Dr John Holmes“Twitter has been useful for sustaining and building relationships with academics outside Sheffield. It provides a starting point for conversation at conferences, a sense of the interests of potential collaborators and a way of identifying who the people you should be talking to are.

Although trolls are generally to be avoided, those hostile to public health perspectives are not all trolls. Engagement with those people is useful as it exposes you to different perspectives on your work, can help you understand how it is regarded by those outside the scientific and public health community, identify the key criticisms of your work (and the best way to respond to them) and lead you toward new research questions and ideas. In short, it helps you think about public health outside of a lefty, state intervention, received wisdom on 'what works' paradigm.”

Social Media & Professor Allan Pacey MBE“See social media as part of one continuum, it is the spine of what I do”

“Puts a human face to your professional profile, helps public and patients see who I am, some patients follow my updates”

Recent £750,000 MRC Grant aided by solid impact statement backed by strong public profile - “Referee’s comment was I cannot fault it”

“Helps me stay top of my game”

849 for video

229 for Facebook

232 for Twitter

270 for ‘social media’

Includes research on and using these technologies

http://impact.ref.ac.uk/CaseStudies/CaseStudy.aspx?Id=21967

Scholarly communications and open research

Image © CC BYNC 2.0 Gene Hanhttp://bit.ly/1mAhthN

http://storycollider.org/

http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/08/using-the-5-ws-to-communicate-your-research/

https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015]

Twitter

Social Media & Professor Trish Greenhalgh

“I’ve got my last two PhD students from Twitter”

“I’ve got my most recent research collaboration from Twitter”

“I was invited to edit a major new journal article series via a message on Twitter”

“Our paper ‘EBM – a movement in crisis’ was the most highly cited paper in the BMJ in 2014 directly because of a targeted twitter campaign to promote it.”

Online collaboration: Scientists and the social network

47

Van Noorden, R, (2014) Nature 512,126–129 doi:10.1038/512126a

https://www.timeshighereducation.com/news/social-network-overload-wastes-academics-time

* © The University of Sheffield

49

Professional tool for a mostly non-academic audience. Useful for connecting with those aligned to your research outside of the academy. Crowdsources your talents.

Alternative metric and useful way to share research outputs to an academic audience. Discover research in your field and what journal is best for you

Social network for researchers for sharing papers and follow research in your field of work

Superb icebreaker, social network and discovery engine.

Social network of like-minded researchers. Huge database of papers and references. Reference management and alternative metric tool

Social network that connects to your LinkedIn and Academia.edu accounts. Discovers researchers with similar interests

Useful alternative to Facebook. Works very similarly with circles and communities. Useful for teaching staff and those running events

The dissemination and communication of research is changing

Presentations and seminars

Funding and ethics applications

Academic books

Journal articles and posters

Term papers and essays

Meetings and conferences

Correspondence

Open accessSupplementary data

Online reference managersPress

Post-publication peer-reviewSocial media

Blogs

Development of altmetrics (alternative indicators)

To complement, not replace traditional metrics

Help people understand how research is being received and used, and by

who

Not intended as an indicator of quality

Can help provide further evidence of engagement and ‘societal impact’

Give credit for research outputs other than articles

Traditional metrics struggle to reflect this

- Slow to accrue

- Focus mostly on published articles

Published

June 2014:

Starting to impact the behaviour of academics

What Altmetrics look at