is outsourcing mobile development right for you? jai jaisimha ceo/founder open mobile solutions
TRANSCRIPT
Is outsourcing mobile development right for you?
Jai JaisimhaCEO/Founder
Open Mobile Solutions
www.openmobilesolutions.com
• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing
process
We’re all familiar with the complexities….
Design Develop Port Test/Certify Distribute
Touch Screen
Display Size
Phone Model
Mobile UX
Camera/Speech
……
iPhone
Android
Blackberry
Windows
HTML5
……
Handset
Network
Carrier Req
Appstore Req
Mobile UI/Automation
……
iPhone Appstore
AndroidMarket
BlackberryAppWorld
V CAST Apps
WindowsMarket
……
iPhone
Android
Blackberry
Windows
HTML5
……
But Wait There’s More!
Distribute Market
Chomp
AdWords
AppStore HQ
V CAST Apps
Other sites
……
Monetize
AdMob
Millenial
In App Payments
V CAST Apps
Others
……
iPhone Appstore
AndroidMarket
BlackberryAppWorld
V CAST Apps
WindowsMarket
……
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ROI of Outsourcing
• ROI is not just a simple calculation• Although modeling the cost/opportunity is key
• Outsourcing is not an “all or nothing” proposition• You need to factor in:
Strategy Opportunity cost Cost of outsourcing External expertise
In-house developer(s) Ramp-up time Talent shelf life Expertise utilization
Mobile Footprint
Windows PhoneBlackBerry
AndroidiOS
Mobile infrastructure
Other
Company Offering Platform Market Share
Strategic Outsourcing
iOS
Mobile infrastructure
Internal External
Mobile infrastructure
Windows PhoneBlackBerry
Android | AndroidiPad
Web 2.0 Brand/Property
Other
Strategic Outsourcing
Windows Phone
Android | Android
Mobile infrastructure
Internal External
BlackBerry
iOS |iPad
Enterprise Focused .NET Shop
Other
ROI of Outsourcing
ROI of Outsourcing
ROI of Outsourcing
• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing
process
Finding the Right Partners
• Location?• U.S. presence?• Years in business?• How many
engineers?• Average mobile
experience?
Finding the Right Partners
• Mobile app experience?• Workforce turnover?• English skills?
– Beyond account managers!
Finding the Right Partners
• Design• QA Staff
• Development process• Device portfolio
Design Develop Port Test/Certify
How long does the company take for proposal prep?
Does the cost reflect your understanding of the effort?
Narrowing it Down
• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing
process
Managing for SuccessConsiderations
• Single point of contact – owner and partner!
• Regular communication on status of project including– Is project on track?– ID problems and clearly identified mitigation plans– What resources are needed from you?
Managing for SuccessSpecification
• Establish targets/requirements for memory and performance
• UI and Usability• App Analytics
Managing for SuccessProcess
• Agile v.s. Waterfall• Acceptance criteria• Tie payments to intermediate
deliverables• Say no to “progressive elaboration!”
Managing for SuccessTools
• Wiki / Sharepoint / Basecamp
• Tools to manage flow of information between you and partner
• Common source code repository and tools
• Dependencies
• 3rd party APIs, frameworks, services and tools
• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing
process
Top 10 Tips for Success
1. Optimize for customer experience2. Focus: determine strategy and core competencies3. Understand your costs for (not) outsourcing4. Determine your mobile app platform portfolio5. Know your partner(s)6. Align development processes, personnel and tools7. Use appropriate tools to collaborate, communicate and share8. Define target metrics and acceptance criteria9. Measure performance 10. Work with OMS to find your partner(s)
• During this webinar you will learn about:– The ROI of outsourcing– Finding the right partner(s)– Managing for success– Top 10 tips for a successful project– How OMS can speed up the outsourcing
process
Design Develop Port Test/Certify Distribute Market Monetize
Service Providers
OEMsPlatforms
Customers
What We Do
Speeding up Outsourcing
• Faster time to market• Provides reach w/o building internal team• Reduced costs through competitive bidding• Reduce risk: OMS rigorously vets our partners
Seek Evaluate Short-list
Legal (NDA) Propose Review Select
Evaluate Propose Review Select
Standard outsourced project timeline:
Timeline using OMS:
Weeks / Months
Hours / Days
Project Wizard
You may not have the expertise on every platform, but you can still monetize every platform.
Project Wizard
1. Project Basics– Identify the basic scope of the project
2. Platform and Distribution– What platforms do you want to port to?– Where do you plan to distribute?
3. Choose Companies– Narrow down the companies you want to
bid on your project.
4. Review & Submit– You can make changes to any part of the
project.
Evaluate Options
Why Work with Open Mobile Solutions?
• Fast– Start receiving responses within 24 – 48 hours– We represent over 5000 mobile technical staff
• Safe– OMS evaluates all partners– A reciprocal NDA is part of the submission process
• Simple– Our online “wizard” matches you with the right set of
partners– Competitive bidding ensures maximum value
“… this process reduced my effort by 80 to 90% and delivered high quality results, in less than half the time it would take me otherwise. One of the quotes came in at about a 35% cost savings to my current vendor.”
-- Matt Ward-Steinman, Consultant for Pelago, Inc.
“The solicitation process was convenient and straightforward, and we were very pleased by the quality and timeliness of the responses. We would not hesitate to utilize Open Mobile Solutions for any future RFPs.”
--Beth Jacobs, General ManagerThe Washington Post
“Our project required a high level of technical competence delivered in a short time frame. Open Mobile Solutions matched us with a number of qualified partners. The partner we ended up selecting, delivered on time and within budget.”
- Sailesh Chutani, CEO, Mobisante, Inc
Q&A
Summary
• Plan your project• Decide if outsourcing is right for you• Find the right partner based on your needs• Institute best practices to ensure project goes well• Use metrics to learn and get better
Learn more about OMS at:www.openmobilesolutions.com
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