The Institute of Protocol and Events

Universidad Camilo José Cela (UCJC) is a 21st Century University, ranked 8th best private college in Spain by the daily newspaper El Mundo, and one of the fastest growing universities in number of students over the past decade, according to the National Statistics Office (INE).

UCJC is known as “The 2.0 University” due to the role technology plays in its teaching and learning model, and for its dynamic use of social networks to connect people and with people.

The Faculty of Communication Sciences offers a comprehensive range of programmes covering all areas in the communication sector, with a unique and unrivalled choice in the field of protocol through degrees such as Protocol and Organisation of Events and the Master’s Degree in Management Protocol, Production, Organisation and Event Design.

The Institute of Protocol and Events (ISPE) is a specialized institution offering higher education and professional development programmes in protocol, production, design and event planning, as well as in corporate and institutional communication.

ISPE was created in October 2010 to meet the growing market demand for top quality training in event organisation, and has since become the leading institution in its field in Spain and one of the most recognised in Europe.

ISPE is backed by reputed professionals in the institutional and business world, with which our professors have direct professional involvement. Our faculty carries out expert, quality research in their fields.

In 2012, we created ISPE Corporate in order to bring our specialised training and services to the area of corporate communication, transforming corporate events and shaping new generations of communication professionals.

isPE Corporate

http://www.ispecorporate.com/es/

Studies

ISPE-UCJC MBA

This programme is designed to prepare our students to confidently access the job market in the areas of business and institutional event management, protocol, institutional relations, marketing, conferences and meetings, design shows and graphic design, with a strong communication component.

The MBA combines the most advanced learning methodologies, engaging students through case studies, or business simulations, amongst others.

MASTER’S DEGREE

This master’s degree covers all sides of event organisation, such as their technical, artistic or logistical aspects.

The programme enables students to lead protocol, events and teams in complex and diverse professional scenarios, working for management companies or in institutional and business events, where it is essential to manage budgets, relations with clients, contractors, suppliers and customers, and human resources.

OFFICIAL UNDERGRADUATE DEGREE

From their first year, undergraduate students are directly involved in their future professional activity, through practical projects and assignments, and contact with events and companies in the sector.

The programme attracts both young students seeking to enter the industry, as well as experienced professionals interested in having an officially recognised degree.

More information

ISPE-UCJC MBA

http://www.protocolo.eu/es/oferta-academica/mba

MASTER’S DEGREE

http://www.ucjc.edu/index.php?section=estudios/titulaciones/masters-posgrados/direccion-protocolo-produccion-organizacion-diseno-eventos

OFFICIAL UNDERGRADUATE DEGREE

http://www.ucjc.edu/index.php?section=estudios/titulaciones/titulaciones-oficiales/titulaciones-grado/organizacion-eventos

OTHER STUDIES

http://www.protocolo.eu/es/oferta-academica

Internships

ISPE and UCJC believe in the importance of practical training and career guidance for students. We have educational cooperation agreements with more than 100 companies and institutions in various sectors such as Repsol, Academia de Cine, Warner Bros, Eurostars Hotels or Madrid Open Tennis, and we are constantly adding new agreements.

We offer more than 400 internships per year and participate in events of the greatest importance and impact such as Goya Awards, Handball World Cup, Prince of Asturias Prize, Madrid Fusion, and music festivals like Viñarock, Arenal Sound or Mulafest.

Student profiles

Event Management students have a vocational profile. They seek a career in a rising sector and have a cutting-edge, creative concept of what their job should be like. Our students are autonomous, have professional initiative and strong communication skills, and train with reputed active professionals through practical methods and in real events.

Areas student interest:

• Event Organisation

• Artistic Production

• Design, Creativity and Event Trends

• Stage Management

• Stage Design

• Graphic Design

• Communication Management

• Media Planning

• Social Networks

• Strategic Planning and Accountability

• Public Relations

• Marketing and Advertising

• Institutional Relations in the Private and Public Sector

• Organisation of Meetings and Conferences

• Image and Brand Consulting

• Agencies and Companies Involved in the Organisation

of Events

Internship selection

The internship programme takes place in the framework of an Educational Cooperation Agreement signed between the University and the company. Students are covered by university insurance during the internship period.

The University opens a call to all interested students and then selects, together with the company, the most suitable profiles for the position.

isPE and UCJC in social networls

ISPE and UCJC have high impact in social networks. For example, the last event organised by ISPE and UCJC reached nearly 2 million references in only two days.

Leading professionals in fashion, communication, cultural industries and event management have participated and contributed to our programmes and are linked to our social network profiles. Fashion bloggers and experts María León, María Escoté o Mayte de la Iglesia, or journalists such as RNE’s Pepa Fernández and PRISA’s Pedro Zuazua are interlinked to us in social networks.

Impact in Social Networks

We have been active in social networks during key sporting events in which our students have worked, such as the 2013 Handball World Cup hosted in Madrid and won by Spain, the Madrid Tennis MUTUA Open, the “Match for Hope” organised by Spain’s football captain Iker Casillas or the Comunidad Valenciana Moto GP Grand Prix.

Our students and social network profiles have also been active during important cultural events such as the Goya Awards Gala, the launching in Spain

of Grazia magazine, the presentation of the musical “Marta tiene un marcapasos”, and the Arenal Sound and Viñarock festivals, amongst others, with retwitts of intenational artists and bands like Alejandro Sanz, Metronomy or Káiser Chiefs.

We were present and active in important moments of the social agenda such as Madrid Fashion Week, or solidarity events such as UNCHR’s World Refugee Day, both with great impact in social networks.

Social Network Management

FACEBOOK

www.facebook.com/ispeprotocolo

Facebook is ISPE’s main showcase in social networks, with 2,000 followers and reaching 6,000 people weekly.

News, activities and events in which UCJC and ISPE take part are updated daily in our profile, where sector events, and images from student projects are also shared.

IPSE documents each activity, taking pictures of students, speakers, and events that are later shared so students and followers know what our students are up to on a daily basis.

Students share and comment pictures, interacting through our profile.

TWITTER

@ispeprotocolo @eventosucjcispe

ISPE has two Twitter accounts. @ispeprotocolo is our institutional profile, whereas @eventosucjcispe is used exclusively for practical assignments.

Our institutional profile posts industry and institutional news, as is the case with Facebook. Through this profile, student activities and photos are tweeted in real time.

Each activity has its own hashtag through which students share their experiences, and comment on what is taking place in the workshop or event.

The practical assignment profile aims to inform students and followers of what hands-on projects are happening or are available to students.

Students, as they do through the institutional twitter, share their experience of the event they are organising and managing.

YOUTUBE and VIMEO

ProtocoloUCJCeISPE

Each event and activity has a photographic summary in video format, available to students and followers. Content can be accessed through YouTube, or Vimeo for devices which can display YouTube.

Video summaries of each term and of the whole year are also produced and posted online.

FLICKR

http://www.flickr.com/photos/ 63629752@N06/ http://www.flickr.com/photos/ universidad-camilo-jose-cela/

ISPE has a repository of over 3,000 images of events, projects and activities in which ISPE and UCJC students have participated. Flickr allows to share high-definition images with users.

Users without a Facebook account can easily access our institutional photographic content.

SLIDESHARE

http://www.slideshare.net/ ucjc

http://www.slideshare.net/ ispe_protocolo_eu

Slideshare allows users to publicly or privately share slide presentations. ISPE uses the site to share student experiences, projects and assignments. Slideshare was chosen as one of the best online educational tools in 2010.

LINKED-IN

Linked-in is a professional and business networking platform, in which a great number of students and professionals show their affiliation with us and direct visits to our institutional website.

Buenas NoticiasIn addition, UCJC also publishes Buenas Noticias, the newspaper of good news, a student run publication which focues on positive national and international developments. Buenas Noticias has received widespread news coverage from outlets such as The New York Times or Swedish Television.

http://www.ucjc.edu/index.php?section=buenas-noticias

What they have said about us

“What you bring to each event is very important. Now that we are working on the Nominee Celebration or the Goya Award Gala, we count on you again. Your work makes things easy for us. Your professionalism is immense.”

Judith Collel Vicepresident, Spanish Academy of Cinema Arts and Sciences

“Without a doubt, student participation is very positives, especially when they have work in life events. They face situations with great professionalism because they have applied in practice the theory they’ve been taught, with great dedication.”

Cristina de Val Institutional Relations Director, Office of the Mayor, Móstoles

“I wanted to congratulate and thank your students because they have performed outstandingly in all the tasks we have asked of them. We will be delighted to continue our partnership with you in future events. I believe it has been a great experience for all.”

Lourdes Plana Partner-Director, Madrid Fusión

“Our congratulations to the wonderful team of future professionals with which we have had the pleasure to share protocol responsibilities these past few days at Caja Mágica. If there’s something to remember, something really worth retaining, it’s a great and generous protocol staff.”

Organisation and Protocol Team 2013 Handball World Cup

“ISPE and UCJC students have brought a fresh perspective on event organisation to our Festival. In spite of their youth, they are able to complete each assignment with new and creative approaches to production and organisation. They combine good training with eagerness to do a good job.”

Juan Carlos Vidal Coordinator of Institutional Relations and Human Resources, ARENAL SOUND and VIÑAROCK Festivals

Partners We have partnered with reputed professionals that can give solid references about what we do:

Alfredo Aza Former Communications Director, Aena Aiports

Jose María Palomares Marketing & Communication Manager, Telefónica

Miguel Pintado Madrid Events Director, Warner Bross

Adrián González Press Officer, European Tour of Cirque du Soleil

Natalio Grueso Former Director, Oscar Niemeyer International Cultural Centre, and current Director of Teatros del Canal, Madrid

Fernando Pajares Communication Department, Ibero-American General Secretariat.

David San José Comunicación Director at FIAT

Oscar Tesón VJSpain Director and videomapping expert

Several other professionals working in artistic production, event maganement, catering…

T 915 153 314 Calle Moscatelar, 10-12. 28043, Madrid. F 914 151 012 info@protocolo.eu www.protocolo.eu

www.ucjc.edu