is rosetta stone the future of language learning?

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Gillian Lord University of Florida glord@ufl.edu Is Rose%a Stone the future of language learning?

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The present study is among the first to empirically examine the learning outcomes associated with the Rosetta Stone program as a textbook in a class or instead of altogether. Although initial results of basic proficiency and fluency revealed no significant difference between groups, continued linguistic analysis of individual oral and written data has revealed differences in terms of basic lexical and morphosyntactic knowledge as well as proficiency. This session presents the analysis of individual and group data in order to make the case for why programs such as Rosetta Stone cannot replace language classes.

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Page 1: Is Rosetta Stone the future of language learning?

Gillian  Lord  University  of  Florida  

[email protected]      

 Is  Rose%a  Stone  the  future  of  language  

learning?  

Page 2: Is Rosetta Stone the future of language learning?

Why  this  study?  • Omnipresent  and  powerful  marke9ng*    

     makes  Rose<a  Stone  …  •  En7cing  to  the  average  language  learner  •  Temp7ng  to    administrators  •  Appealing  to  educators?    •  The  best  known  language  program  on  the  market  

*“RoseBa  Stone  …  spent  $98.5  million  on  adver7sing  in  2011,  up  from  $70.5  million  in  2010,  according  to  Kantar  Media”  

 www.ny7mes.com/2012/06/20/business/media/roseBa-­‐stone-­‐ads-­‐emphasize-­‐fun-­‐not-­‐efficiency.html  

Page 3: Is Rosetta Stone the future of language learning?

A(n  important)  side  note…  •  The  study  reported  here  was  conducted  with  Rose8a  Stone’s  knowledge  and  technical  support.  •  They  were  not  involved  in  the  design,  data  collec>on  or  analysis.  •  The  Rose8a  Stone  licenses  were  purchased  at  regular  price.  

Page 4: Is Rosetta Stone the future of language learning?

What  do  reviews  of  Rosetta  Stone  say?  •  Lafford,  Lafford  &  Sykes  (2010)  •  Evaluate  if  programs  provide  the  tools  necessary  for  effec7ve  language  learning,  based  on  features  that  research  has  shown  to  be  important  (interac7on,  relevant  contextualiza7on  of  language,  etc.)    

•  “…  these  products  do  not  incorporate  a  number  of  the  [necessary]  research-­‐based  insights  (e.g.,  the  need  for  culturally  authen7c,  task-­‐based  ac7vi7es)  that  informed  SLA  scholars  might  have  given  them.”  

•  Santos  (2011)  •  Lack  of  context    •  General  inability  to  respond  to  spontaneous  student  speech    •  What  Rose8a  Stone  calls  interac7on  is  “a  rather  poor  and  limited  version  of  what  one  would  encounter  in  a  real-­‐life  conversa7on”    

•  DeWaard  (2013)  •  “Not  a  viable  replacement  of  current  instruc7on  at  the  postsecondary  level”    

•  Based  on  personal  experience,  professional  reac7ons  

What  do  academic  reviews  of  Rosetta  Stone  say?  

Page 5: Is Rosetta Stone the future of language learning?

What  do  empirical  studies  show?  •  Vesselinov  (2009)  –  commissioned  by  RoseBa  Stone;  RS  

users  who  knew  nothing  prior  to  using  the  program  demonstrated  increased  knowledge  of  the  language  afer  a  period  of  use.  

•  Nielson  (2011)  –  self-­‐study  programs  in  workplace;  some  success  but  remarkable  aBri7on;  lack  of  community  (e.g.,  Rovai,  2002)  •  Stevenson  &  Liu  (2010)  –  lack  of  ability  to  engage  learners  in  true  interac7on;  users  do  not  take  advantage  of  Web  2.0  tools  to  network.    •  This  study  –  Phase  1  of  analysis  indicated  that  first-­‐semester  gains  in  some  areas  are  comparable  between  RS  users  and  a  classroom  control…  

 

Page 6: Is Rosetta Stone the future of language learning?

Participants  • Par7cipants  were  University  of  Florida  students  enrolled  in  Beginning  Spanish  1  (avg.  age  =  20)  •  L1  English  •  No  other  L2  proficiency  (beyond  h.s.  requirement)  •  No  prior  Spanish  instruc>on  

 • Par7cipants  belonged  to  one  of  3  environments:  •  Classroom  (C):  N=4  •  Rose8a  Stone  (RS):  N=4  •  Classroom+Rose8a  Stone  (RS+C):  N=4  

Original  popula7on  had  20-­‐25  par7cipants  in  each  of  the  three  groups.  

Page 7: Is Rosetta Stone the future of language learning?

Participants  Control  (Classroom)  group  (C)  •  In-­‐tact  sec7on  of  Beginning  Spanish  •  Followed  regular  syllabus  with  standard  materials  • Carried  out  standard  classroom  assessment  materials  • Met  with  researcher  3x  during  semester  

Page 8: Is Rosetta Stone the future of language learning?

Participants  RoseBa  Stone  group  (RS)  •  Self-­‐selected  (required  by  IRB)  •  Not  required  to  aBend  any  regular  class  •  Used  Rose8a  Stone  package  (“Conversa7onal  Spanish”):  

•  16-­‐week  course  designed  to  cover  material  comparable  to  a  face-­‐to-­‐face  beginning  class  

•  6  units  of  Rose8a  Stone®  Version  4  TOTALe®  Spanish,  each  has  4  lessons  [Level  1,  half  of  Level  2]  

•  Minimum  of  6  RoseBa  StudioTM  sessions  •  Minimum  of  8  hours  in  RoseBa  WorldTM  •  Monitoring  of  program  access  and  7me  on  task    

•  Followed  predetermined  deadlines  in  progressing  through  the  material  •  Met  with  researcher  3x  during  semester  

Page 9: Is Rosetta Stone the future of language learning?

Participants  Classroom  +  RoseBa  Stone  group  (RS+C)  •  In-­‐tact  sec7on  of  Beginning  Spanish  class    •  Same  instructor  as  control  group  • Used  Rose8a  Stone  materials  as  their  textbook  (including  all  features  described  for  RS  group)  • Met  with  researcher  3x  during  semester  

Page 10: Is Rosetta Stone the future of language learning?

Data  collected  • General  oral  and  wri<en  proficiency  and  skills  •  January,  March,  May  

• Par9al  CLEP  test  (30  items)  •  May  

• Versant  Automated  proficiency  test  •  May  

• Assessment  of  aYtudes  •  January,  May  

• Discussion  of  experiences  •  January,  March,  May    

 

Page 11: Is Rosetta Stone the future of language learning?

Phase  1  Results:  CLEP  test  Average  scores  (converted  to  %)  

38.65   39.17  47.50  

0.00  

10.00  

20.00  

30.00  

40.00  

50.00  

60.00  

70.00  

80.00  

90.00  

100.00  

Classroom   RoseBa  Stone   RS+class  

p  =  0.165  

Page 12: Is Rosetta Stone the future of language learning?

Phase  1  Results:  Versant  test  Average  scores  (converted  to  %)  

27.08   26.25  20.00  

0.00  

10.00  

20.00  

30.00  

40.00  

50.00  

60.00  

70.00  

80.00  

90.00  

100.00  

Classroom   RoseBa  Stone   RS  +  Class  

p  =  0.615  

Page 13: Is Rosetta Stone the future of language learning?

PHASE  2  ANALYSIS  

Page 14: Is Rosetta Stone the future of language learning?

Final  interview  -­‐  Classroom  INTERVIEWER:  Cuéntame,  ¿qué  te  gusta  hacer  en  tu  7empo  libre,  o  los  fines  de  semana?  SL:  Repitas,  please.  INTERVIEWER:  ¿Qué  te  gusta  hacer?  SL:  Qué  te  gusta  hacer…  INTERVIEWER:  ¿Te  gusta  ir  a  películas?    ¿Te  gusta  escuchar  música?  SL:  Uh,  ¿fin  de  semana?  INTERVIEWER:  Sí.  SL:  Uh,  sí.    En  fin  de  semana,  yo…  yo  estudio,  uh,  mucho.  INTERVIEWER:  ¿Sí?  SL:  Uh,  para  mis  exámenes.    Sí.    Yo  tengo  muchos  examines  en  química  orgánica,  biología,  y  laboratorio.    Uh,  sí.    Mucho,  uh…  no,  muy  ocupado.    So,  no  películas,  no,  uh,  deportes.  INTERVIEWER:  ¿Cuál  fue  la  úl7ma  película  que  viste?  SL:  Cuál  te…  INTERVIEWER:  La  úl7ma  vez,  the  last  7me,  que  viste  una  película.  SL:  Phew…  Hmm.    Let’s  see…  dos  menses.  INTERVIEWER:  Meses,  mhm.  SL:  Meses.    Ago.    ¿Cómo  se  dice  “ago”?  INTERVIEWER:  Hace.    Hace  dos  meses.  SL:  Hace,  sí.  INTERVIEWER:  Wow.  SL:  Yo  no…  yo  no  veo  muchas  películas  en  Gainesville.  INTERVIEWER:  ¿Qué  película  fue  esa,  hace  dos  meses?    ¿Cómo  se  llamaba?  SL:  Uh,  el  pelí—la  película…  ¿cómo  se  dice  “was”?  INTERVIEWER:  Era,  o  fue.  SL:  Era.    La  película  era…  INTERVIEWER:  ¿No  te  acuerdas?  SL:  Yo  no…  sí.  

Page 15: Is Rosetta Stone the future of language learning?

Final  interview  –  Rosetta  Stone  INTERVIEWER:  Mhm,  ¿y  qué  haces  en  Gainesville?  SH:  Um…  you’re  going  to  have  to  forgive  me,  my  mind’s  like  blown…  Um,  yo  estoy  estudiar.  INTERVIEWER:  ¿Tú  estudias?    ¿Y  qué  más?  SH:  Yo  trabajo  en  un  restaurante  de  Dragonfly.  INTERVIEWER:  Y,  ¿con  mucha  frecuencia,  vas  de  compras?  SH:  Yo  no  entendí,  repe7rlo,  por  favor.  INTERVIEWER:  ¿Con  mucha  frecuencia,  vas  de  compras?    “Ir  de  compras”  significa  go  shopping.  SH:  All  right,  say  that  one  more  7me,  please.  INTERVIEWER:  ¿Con  mucha  frecuencia,  vas  de  compras?  SH:  Uh,  no,  uh,  no  voy  a…  what  did  you,  how  did  you  say  “to  go  shopping”?  INTERVIEWER:  Ir  de  compras.  SH:  No  voy  de  compras.  INTERVIEWER:  Y,  ¿qué  vas  a  hacer  este  verano?  SH:  Este  verano,  yo  voy  a  visitar  Brazil.  INTERVIEWER:  Vas  a  visitar  Brazil,  y  ¿vas  a  estudiar  en  Brazil?  SH:  No,  um,  yo  voy  a  trabajar  en  Brazil.  INTERVIEWER:  Y,  em,  ¿qué  más  a  hacer  en  Brazil?    ¿Vas  a  leer,  vas  a  jugar  deportes?  SH:  What  am  I  going  to  do  in  Brazil?    I  thought  I  just  answered  that.  INTERVIEWER:  ¿Solo  trabajar?  SH:  I  don’t  know,  I’m  going  on  a  missions  trip,  I  don’t  know  how  to  express  that  in  Spanish,  but…  INTERVIEWER:  Pues,  buena  suerte,  muchas  gracias.    

Page 16: Is Rosetta Stone the future of language learning?

Fluency  analysis  • All  interviews  •  3  groups  x  4  par7cipants  =  12  par7cipants  x  3  interviews  =  36  •  Transcribed  and  analyzed  for  fluency  measures    

•  “Fluency”  •  Total  number  of  words  spoken  •  Number  of  Spanish  words;  Number  of  English  words  •  Number  of  dysfluencies  •  Lexical  density  (number  of  unique  Spanish  words)  •  Number  of  fillers/non-­‐lexical  items  

Page 17: Is Rosetta Stone the future of language learning?

General  observations  

GROUP  

Total  #  words  

#  Span

ish  words  

#  En

glish  words  

#  Fillers  

#  Clarifica9o

n  requ

ests  in  Spa

nish  

#  Clarifica9o

n  requ

ests  in  English  

Repe

99on

s/false  

starts  

#Uniqu

e  words  

Classroom  Average   147.78   109.97   21.67   16.14   2.06   1.03   2.81   50.22  

RS+C  Average   90.61   47.53   34.75   8.33   0.11   1.75   2.14   27.22  

RS  Average   131.21   88.53   39.91   8.72   0.61   3.24   5.54   45.32  

Page 18: Is Rosetta Stone the future of language learning?

Ratio  of  L1/L2  words  

0.26  

0.83  

0.68  

0.00  

0.10  

0.20  

0.30  

0.40  

0.50  

0.60  

0.70  

0.80  

0.90  

1.00  

Ra9o  of  English-­‐to-­‐Spanish  words  used,  by  group  

Control  Average  

RS  +  class  Average  

RoseBa  Stone  Average  

Classroom  Average  

0  =  no  English  words  produced  1  =  1  English  word  produced  for  every  Spanish  word  

Page 19: Is Rosetta Stone the future of language learning?

Assistance  requests  

2.06  

1.03  

0.11  

1.75  

0.61  

3.24  

0.00  

0.50  

1.00  

1.50  

2.00  

2.50  

3.00  

3.50  

#  Clarifica7on  requests  in  Spanish   #  Clarifica7on  requests  in  English  

Average  #  of  clarifica9on  /  assistance  requests  by  group  

Control  Average   RS  +  class  Average   RoseBa  Stone  Average  

Page 20: Is Rosetta Stone the future of language learning?

Assistance  requests  

2.06  

1.03  

0.11  

1.75  

0.61  

3.24  

0.00  

0.50  

1.00  

1.50  

2.00  

2.50  

3.00  

3.50  

#  Clarifica7on  requests  in  Spanish   #  Clarifica7on  requests  in  English  

Average  #  of  clarifica9on  /  assistance  requests  by  group  

Control  Average   RS  +  class  Average   RoseBa  Stone  Average  

Page 21: Is Rosetta Stone the future of language learning?

Other  considerations  (1)  Language  learning  motivation  • All  learners  indicated  that  their  primary  mo7va7on  was  to  fulfill  their  language  requirement    • One  third  (4/12)  reported  that  they  chose  Spanish,  specifically,  as  a  language  that  would  be  useful  in  their  par7cular  careers    • RS  volunteers  par7cipated  out  of  curiosity  or  convenience,  but  shared  same  degree  of  language  learning  mo7va7on.  

Page 22: Is Rosetta Stone the future of language learning?

Motivation  –  Classroom  Group  Group   High  school  language  

background  Why  Spanish?  

Classroom   No  Spanish  French  3  

I  am  required  to  take  a  language  for  my  major.  

Classroom   No  Spanish    La7n  3  

Language  requirement  and  for  myself  since  I  feel  Spanish  is  a  good  asset  as  a  physician.  

Classroom   No  Spanish   Fulfill  [college  requirement].  

Classroom   No  Spanish    La7n  AP  

I  am  going  to  Panama  on  a  service  trip.  I  believe  formal  classes  would  help  me  gain  a  beBer  grasp  of  the  language  than  picking  it  up  on  my  own.  

Page 23: Is Rosetta Stone the future of language learning?

Motivation  –  RS+C  Group  Group   High  school  language  

background  Why  Spanish?  

Rose<a  Stone  +  Class   No  Spanish   I  am  taking  Spanish  because  I  feel  like  it  will  be  beneficial  later  on  in  life.  

Rose<a  Stone  +  Class   No  Spanish   As  a  requirement  and  to  benefit  my  future  jobwise.  

Rose<a  Stone  +  Class   No  Spanish    French  2  

I  need  two  semesters  of  a  foreign  language  to  graduate.  

Rose<a  Stone  +  Class   No  Spanish    French  4  

College  requirement.  

Page 24: Is Rosetta Stone the future of language learning?

Motivation  –  RS  Group  Group   High  school  

language  background   Why  Spanish?  

Why  volunteer  for  RS?    

Rose<a  Stone     No  Spanish   Foreign  language  requirement.  

Heard  a  lot  of  good  things  about  RoseBa  Stone  so  decided  to  try  it.  

Rose<a  Stone     No  Spanish    La7n  3  

CLAS  requirement   Can  beBer  manage  my  7me  and  schedule  and  move  more  at  my  own  pace  without  dealing  with  class.  

Rose<a  Stone     No  Spanish    French  2  

Required  for  major.  

Sounded  beneficial.  

Rose<a  Stone     No  Spanish    ASL  3  

Spanish  is  useful  in  my  state/needed  FL  requirement.  

I  was  going  to  use  my  own  to  supplement  educa7on  anyway.  

Page 25: Is Rosetta Stone the future of language learning?

Other  considerations  (2)  Time  on  task  

GROUP   Comple9on  Rate  

Average    Score    

Total  Course  Usage  (hours)  

Total  Class    Time  (hours)  

Classroom   96.99%   90.77%   70.00   39.00  

RS+C   93.67%   98.63%   32.81   37.25  

RS   97.67%   95.88%   30.69   NA  

Page 26: Is Rosetta Stone the future of language learning?

Other  considerations  (3)  Attitude  survey  •  Few  changes  (pre-­‐post)  in  any  group  •  Significant  changes  (RS+C,  C)  on  item  #3:  •  “I  am  enjoying  my  Spanish-­‐learning  experience  this  semester.”  

•  Significant  changes  (RS)  on  item  #11:  •  “Interac>ng  via  chat  or  telephone  is  comparable  to  interac>ng  face-­‐to-­‐face.”    

•   Changes  (RS,  RS+C)  on  item  #19:  •  “I  would  prefer  to  learn  a  language  on  my  own  >me  and  at  my  own  pace  than  in  a  group  or  classroom  seGng.  “  

Page 27: Is Rosetta Stone the future of language learning?

Conclusions  •  Across  environments…  •  Comparable  outcomes  on  some  measures  •  Different  development  of  conversa7onal  skills,  discourse  strategies  •  Skep7cism  towards  program  is  jus7fied  

• More  research  (always!)  needed  •  Larger,  more  varied  sample  size  •  Different  proficiency  levels  •  Broader  student  group  

•  More  sensi7ve/appropriate  tes7ng  measures  •  Asess  cultural  awareness  and  competence  

Page 28: Is Rosetta Stone the future of language learning?

Thank  you.  glord@u[l.edu    

• Special  thanks  to:  •  UF  College  of  Liberal  Arts  and  Sciences  

•  UF  Humani7es  Scholarship  Enhancement  fund  

•  Carlos  Enrique  Ibarra  (sta7s7cs)  

•  Caroline  Reist,  Keegan  Storrs,  Diana  Wade  (RA)  

•  Laura  Bradley  (RoseBa  Stone)  

 

 

QR  code  here  

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Works  Cited  Bley-­‐Vroman,  R.  (1988).  “The  fundamental  character  of  foreign  language  learning.”  In  W.  Rutherford  &  M.  Sharwood  Smith  (Eds.),  Grammar  and  second  language  teaching  (pp.  19-­‐30).  Rowley,  MA:    Newbury  House.  Bley-­‐Vroman,  R.  (2009).  “The  evolving  context  of  the  Fundamental  Difference  Hypothesis.”  Studies  in  Second  Language  Acquisi>on  31(2),  175-­‐198.  DeWaard,  L.  (2013).  “Is  RoseBa  Stone  a  viable  op7on  for  L2  learning?”  Forthcoming  in  ADFL  Bulle>n.  Godwin-­‐Jones,  R.  (2007).  “Emerging  technologies;  Tools  and  trends  in  self-­‐paced  language  instruc7on.  Language  Learning  and  Technology,”  11(2),  10-­‐17.  Retrieved  26  September  2012  from  hBp://llt.msu.edu/vol11num2/emerging/    Godwin-­‐Jones,  R.  (2009).  “Emerging  technologies:  Speech  tools  and  technologies.  Language  Learning  and  Technology,”  13(3),  4-­‐11.  Retrieved  26  September  2012  from  hBp://llt.msu.edu/vol13num3/emerging.pdf  Krashen,  S.  D.  &  Terrell,  T.  D.  (1983).  The  Natural  Approach:  Language  acquisi>on  in  the  classroom.  Hayward,  CA:  Alemany  Press.    Lafford,  B.,  Lafford,  P.  &  Sykes,  J.  (2007).  “Entre  dicho  y  hecho  …:  An  assessment  of  the  applica7on  of  research  from  second  language  acquisi7on  and  related  fields  to  the  crea7on  of  Spanish  CALL  materials  for  lexical  acquisi7on.”  CALICO  Journal,  24(3),  427-­‐529.  Nielson,  K.  B.  (2011).  “Self-­‐study  with  language  learning  sofware  in  the  workplace.”  Language  Learning  and  Technology,  15(3),  110-­‐129.  Retrieved  26  September  2012  from  hBp://llt.msu.edu/issues/october2011/nielson.pdf    Rovai,  A.  P.  (2002).  “Development  of  an  instrument  to  measure  classroom  community.”  The  Internet  and  Higher  Educa>on,  5,  197-­‐211.  Santos,  V.  (2011).  “Review  of  Rose8a  Stone  Portuguese  (Brazil)  levels  1,  2,  &  3.”CALICO  Journal,  29(1),  177-­‐194.  Stevenson,  M.  P.  &  Liu,  M.  (2010).  “Learning  a  language  with  web  2.0:  Exploring  the  use  of  social  networking  features  of  foreign  language  learning  websites.”  CALICO  Journal,  27(2),  233-­‐259  Vesselinov,  Roumen.  Measuring  the  Effec>veness  of  RoseBa  Stone.  hBp://resources.roseBastone.com/CDN/us/pdfs/Measuring_the_Effec7veness_RS-­‐5.pdf.  

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Rosetta  Stone  interface  

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Rosetta  Stone  interface  (vocabulary)  

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Rosetta  Stone  interface  (grammar)  

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Rosetta  Stone  interface  (pronunciation)  

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Rosetta  Stone  interface  (World  –  “play”)  

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Rosetta  Stone  interface  (World  –  “talk”)  

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Rosetta  Stone  interface  (World  –  “explore”)  

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Rosetta  Stone  interface  (Studio)