IsLike Gambling ?Should I Use

Instead?

Is SEO Like Gambling? Should I Use Google Adwords Instead?• Google Adwords is a pay-per-click based product

that allows advertisers to precisely target a chose audience base. The Adwords technology powers users with a definite list of keywords and key-phrases that trigger a PPC scenario. Once established, Adwords will display all related advertisements on search pages and related web pages, such that businesses get connected to their target audience.

• On the other hand, traditional SEO campaigns are based on search engine rankings based on the presence of related keywords. Looking deeper, SEO seems to be sort of gambling with search engine rankings, while Google Adwords promotes visible and sure shot results – results that can be converted into actual website traffic, leads and sales.

• Both Search Engine Optimization (SEO) and Google Adwords are excellent ways of targeting the traffic. However, in terms of internet marketing, Adwords seems to hold a higher ground. SEO methods mainly focus on connecting relevant website content to search engine queries. It’s a tool that will rank you in the SERPs and natural search results.

• SEO does optimize your site in terms of articles, content and keywords at hand that helps distinguish your site from competing businesses. However, with so much competition and with each business trying hard to get themselves ranked better, it’s a tough ask that your investment will actually guarantee results.

• In other words, your SEO success depends on how badly competing businesses put their SEO framework in place. But every modern business understands the way search engines work and the chances of success are inversely proportional to the number businesses in a certain category.

• It’s like gambling! As long as you have a unique product (facilitated by unique set of keywords), you are on the top. But it is guaranteed that many would be following your SEO strategies and soon will have created the platform to lower your search rankings.

• With Google Adwords however, it’s a whole different internet marketing game. Paid advertisements actually position your brand on visible corners of SERPs and other affiliate websites, blogs and forums.

• With Adwords, you are better targeting users who actually have interest in your marketing keywords. The visitor have a better platform to know your website and inquisitiveness directly takes them to a landing page, which is optimized to capture leads or sales.

Advantages of Google Adwords over SEO

• While SEO targets traffic keywords placed in your website content, Adwords permits a more rapid response to the greatly shifting marketplace.

• SEO is just a tool that defines your activity in search engines but Google Adwords is a sure shot organic listing that the visitor is compelled to see.

• Adwords is a more rapid way to generate leads and sales. You can start seeing results almost instantly, whereas SEO takes months to work.

• SEO requires you to optimize the quantity and quality of links to your web page but Google Adwords does not require anything other than a well-written ad and well-designed landing page.

• Your results in SEO will change every time Google updates its algorithm and you can end up losing all your business overnight if you lose your search rankings after an update. Many businesses painfully learned this lesson after the Panda and Penguin updates.

• With Google Adwords, your results have no correlation with algorithm updates, as long as your landing page meets their quality standards.

• While SEO and Adwords don’t completely exclude each other, the latter is a better option if you are looking to generate sure shot revenues from your website. Google being the primary search engine that end users refer to, you have a better chance with Adwords than with any other advertising program.

Abhishek Tripathilinkedin.com/in/abhishekdigitalmarketingexpert