Presented by Vanguard Technology

What Is Social Networking? How Has It Affected The Association World? How Do You Know If It’s Right For You? How Should You Use It? Connected Community

Social Networking - Facebook Social Media – YouTube Blog - Blogger Photo - Flickr Wiki - Wikipedia Podcasting - PodBean Bookmarking – Del.icio.us RSS – FeedBurner Aggregator - FriendFeed

Facebook: 90 million active users YouTube: 100 million videos Blog : Almost 200 million blogs Photo: 55% of active users have uploaded Wikipedia: 4 million articles RSS: 39% of active users subscribe

Need value-add member benefit? Looking to extend your reach? Want to increase member engagement? Up your cachet in the industry? Attract younger membership? Increase non-dues revenue?But…

What would your members’ tolerance be? Can you maintain and sustain it? Will you market it?

Insider’s view Create transparency Open a dialogue Provide value Increase credibility Potential for viral marketing Open up new revenue streams Bring event experience online Increase site “stickiness”

Map to strategy Pick the right partner Little by little Market it Commit to long term Unique ROI expectations

.ORG

Built-in audience, members who are web-savvy may have Facebook account

Technology already built Large audience Free User-driven content Reach potential new members Appeals to potential younger members Serve as a marketing channel

Membership-specific profile information , profile in one place

Integrated with AMS Integrated with association website Resource sharing like documents, videos, and

podcasts Blended communication with other org

messaging Tracking of member activity No one has to sign up Non-dues revenue, sponsorship

Map to organizational strategy Complement your existing marketing

initiatives Sync with existing web projects Understand membership needs Understand membership tolerance Could it be a blended approach?

Designed with www.mindmeister.com

Market it Provide incentives Participate in it Monitor it Enjoy it

There will be valuable content that supports the community members’ goals

The community is self-fueling Your community encourages member-to-member

participation The marketing effort encourages member-to-website

interaction Your association participates in the effort on an ongoing

basis Your software allows members to share the elements on

other online destinations You have an appropriate call to action

Extend and enhance the event experience◦ Conference commercial◦ Speaker promo video◦ Attendee networking◦ Ad hoc groups prior and post◦ Sponsorship◦ Posting of abstracts and presentations

Educational◦ American Society of Cataract and Refractive Surgery◦ American Society of Ophthalmic Administrators

Media Source◦ National Association for Retail Marketing Services

Association-specific Experience in industry and technology Strategically minded Integrate with your AMS Modular Priced for your level of usage Sponsorship

Directory 2.0Social Networking

eGroupsForums, Listservs

Resource LibraryDocuments, Videos, Photos, Presentations…

Glossary - WikiMicrosites

Chapters, Committees

Private Social Networking within the Organization

◦ Similar to LinkedIn or Facebook

◦ Brings networking and community online

◦ Participants can communicate effectively

Collaborate with groups of members

◦ Use eGroups, Resource Library, or Microsites

Combines two proven technologies…

1.Email List Servers (ListServs)

◦ Active, immediate response

◦ High speed communications (uses Lyris)

2.Threaded Discussions/Forums

◦ Permanent, searchable content

◦ Longer thread life

Share downloadable or streaming files with members

Org People People People

Key Features◦ Download, stream, or view files in browser◦ 5 star ratings◦ Collaborative Tagging◦ Favorites◦ User Comments◦ Personalized RSS feeds◦ Integration◦ Advertising opportunities

A way to create special websites for your groups

Maintain branding Uniform navigation

Define the Terms and Acronyms of your industry◦ Easy first step into Wikis (people-managed content)◦ Publish for the world to bring visitors to your site

Features◦ Most popular terms are highlighted for easy access◦ All revisions tracked and visible◦ Definitions can be requested or suggested◦ Ratings◦ Comments◦ RSS Feed

Web 2.0 is here to stay Your membership expects this type of

interaction online There are many ways to address the

opportunity, but it must complement your organizational strategy

Can be a blended approach Must know what to look for in a product How Connected Community can help

Open forum for questions and comments.

Contacts: Chris Bonney or Jack Cota◦ sales@vtcus.com ◦ 312-994-2312◦ www.vtcus.com