is three a crowd?
DESCRIPTION
TRANSCRIPT
1 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Is Three A Crowd? #12ntcCNVO
Margaux Mennesson Cheryl Black
2 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Margaux Mennesson
3 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Cheryl Black
4 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Social Fundraising 101
• The Tools
• BTA Oregon Goes Social
• Make it Happen at Your Org
Today’s Agenda
5 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Social Media Landscape
6 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
I think many of these new sites are trying to make online giving, which is rather transactional in nature, an experience of greater intimacy, and that’s valuable.
Katya Andresen, Network for Good
New York Times
12/19/10
7 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Interaction & intimacy
• Marketing
• Funding
Pros
8 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Disconnect
• Gaps in Cultivation
• Fees & Tips
Cons
9 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
10 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Causes
• Fundly
• Crowdrise
• Common Ground Social
The Line Up
11 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Est. 2008
• Facebook Platform
• Raised $30M+
• Create a Causes Wish for Charity
Causes
12 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Danielle Brigida said, "Facebook Causes are a pretty picture of something you support." Carie Lewis added, "It's all about the cool factor. It's about taking pride in something and everything being about me! me! me!"
Beth Kanter’s Blog
1/9/08
13 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Est. 2010
• Founder: Edward Norton
• Speaks to younger generations
• Crowdsourcing + social networking + incentives
Crowdrise
14 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
“If Facebook is the platform where people assert ‘This is who I am as defined by who my friends are’ and Twitter is where people say ‘This is who I am as defined by what I’m doing right now’… Crowdrise is where people proclaim ‘This is who I am as defined by what I’m doing to make the world a better place,’ ” said Jeffrey Wolfe, co-founder of Crowdrise.
Mashable.com
1/27/11
15 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Est. 2010
• YouTube, Facebook, Twitter & more
• Raised $230M
• Download donor data
Fundly
16 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
How big of a player is Fundly? The
company has, to date, funnelled over
$230 million through its system for
large and small donors alike…
Washington Post
12/8/11
17 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Established 2011
• Facebook, Twitter & LinkedIn
• Feature of Common Ground CRM
• Automatically updates records
Common Ground Social
18 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Common Ground Social is one of the
cleanest designed social online
fundraising solutions I have seen…it is
simple to use from an administration
perspective as well as from the
individual fundraiser’s point of view.
Andrew Kerr
Development Manager, All Hands Volunteers
19 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Bicycle Transportation Alliance Goes Social
20 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Be My Velotine: 2-week mini social fundraising campaign to support the BTA’s youth Bicycle Safety Education program
Bicycle Transportation Alliance
21 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
A supporter’s personal fundraising page
22 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Common Ground Social Fundraising makes it easy to set up the campaign and track results
• Creative, fun personalized pages gave us insight into what resonates with supporters
• Great for donors who are ready to engage on a deeper level
• Showing examples of pages that other donors had created was helpful for providing inspiration
What worked
23 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Customize:
• Sign up page
• Personal page
• Fundraiser TY email
• Donor TY email
• Thank you pages
Also:
• Recruitment emails
• Coaching emails
Build a customized campaign
24 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Introducing social fundraising to donors takes time.
• Know your target audience: who among your supporters would be ready to engage on this level? Major donors, long-time supporters, older donors, etc.
• Encourage your donors to be creative!
Lessons learned
25 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Make it Happen
Social Fundraising at your Organization
26 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• “Calendarizing”
• Cross promotion
1. Integrate Social Media
27 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
“Calendarizing”
28 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
2. Set Your Goals
0
500
1000
1500
2000
2500
3000
3500
4000
4500
29 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Be SMART
• Specific
• Measurable
• Attainable
• Realistic
• Timely
“Raise $1000 on Facebook by
December 2012”
“Reach 750 followers on
Twitter by June 2012”
30 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• What are my goals?
• Does this make sense for my organization?
• Can I leverage existing content?
• Can I access the individual fundraisers and donors for further cultivation?
3. Select a Tool
31 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Cross channel
• Tips
• Thanks
4. Motivate & Cultivate
32 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
• Presentation slides can be provided to you in a email
• Get free research on our website – www.convio.com
• Common Ground Social – www.commongroundcrm.com
• Want more on Social Media? We’ve got guides, tip sheets, videos, etc. – www.convio.com/socialmedia
Thank you!
33 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
ConnectionCafe.com
Let’s talk. Connect with us.
Twitter.com/Convio
Facebook.com/ConvioInc
Twitter.com/BTAOregon
Facebook.com/BTAOregon
34 © Convio, Inc. | Page #12ntcCNVO with @Convio & @BTAOregon
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online using #12ntcCNVO at www.nten.org/ntc/eval