is time the essence for crafting mobile services?
DESCRIPTION
The talk Mark Curtis (CEO- Flirtomatic) and I gave at SXSW 2009 earlier thsi MarchTRANSCRIPT
Is Time the Key to Crafting Compelling Mobile Services?
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hello! we are..
Mark Curtis &...
Priya Prakash
Credit: http://www.1011web.com/blog/?page=2
What is essence?
Light, invisible, lingering, concentrated, dissolvinghttp://www.flickr.com/photos/vstrash/2188196166/in/pool-artsmoke
Why Time?
“We might already be beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)
Digital flattens time...
Live – Right nowTime shifted
Tricky to replicateEasy replication
The best thing about being me… There are so many “me”s–Agent Smith, Matrix Reloaded
SynchronousAsynchronous
Why Time?
Why Time?
Why Time?
Time creates chance...
Sliding Doors (1998)
Why Time?
Time creates drama!
What are the key building blocks when playing with Time?
Attention
Duration
Frequency
When
Status/presence
in practise???
So what does this mean..
Our people – Who are they?
Places - Where are they from ?
Mapping...a day in the life of a flirt
Mapping...a day in the life of a flirt
Mobile: 7 daily logins on an average
PC: 3 daily logins on an average
why is this happening?
So...
Vs
Something happens in “real time” gets reported/ posted online
Someone calls, talks in real time, missed call = missed conversation. Voice message ≠ conversation
Voice message ≠
Repeat..
Conversation
A Slideshare presentation
≠
Just like..
Being @SXSW
Let’s try something else...
Bull$#*t..I check my email all the time
Really...
Email on crackberry
Back to time building blocks....We said
AttentionFrequencyDurationWhenStatus/presence
Try humourHow do you craft attention?
Create scarcityAttention..over time?
Create occasions to look forward to How do you craft frequency?
Andy Park, Wiltshire, UK (known as Mr. Christmas) has celebrated Christmas everyday since July 14, 1994
How do you craft frequency?
Try creating an encounterHow do you craft duration?
...by making time seem to fly How do you craft duration?
...by making each step part of a natural cycle/evolution
How do you craft “When?”
MarketingRegistration
ActivePayment
The Freemium funnel model
...by making status as easy and subtle as real world cues
How do you craft “status/presence”?
...by making people feel wanted and creating addictiveinteractions...that are memorable
How do you create “drama”?
Women are more enthusiastic than men about using their mobiles to social network – for example, a third of women respondents say they would take and upload pictures compared to 23% of men
FACT: Women Outnumber Men on Most Social Networks…