is traditional marketing dead

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Is Traditional Marketing Dead? By Miguel Salcido Business marketing has changed drastically over the past few years. Whereas newspapers and magazines once were the prime spot to market your business, with the world’s growing dependence upon online resources, many of these once highly-effective marketing tools can no longer compete with modern technology. However, though a few forms of traditional marketing have grown stale over the years, there are still a few areas of traditional marketing that are highly profitable. Many businesses overlook traditional marketing methods, which can substantially hurt their business’s success. Here are five traditional marketing methods that still yield exceptional results: 1. TV Campaigns One of the most effective marketing tools in existence today is television. Most people still have cable or satellite TV, and many still watch TV live, meaning they watch television commercials. TV marketing is a bit more expensive, but many businesses have found TV to be a profitable means of marketing. In fact, most streaming TV companies play commercials as well, making the TV marketing niche widespread, as it reaches the majority of TV watchers. From marketing iconic TV products to goods and services, television is still one of the number one ways to reach consumers.

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Is Traditional Marketing Dead

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Is Traditional Marketing Dead?By Miguel SalcidoBusiness marketing has changed drastically over the past few years. Whereas newspapers and magaines once were the prime spot to market your !usiness" withthe world#s growing dependence upon online resources" many of these once highly$e%ective marketing tools can no longer compete with modern technology.&owever" though a few forms of traditional marketing have grown stale over the years" there are still a few areas of traditional marketing that are highly pro'ta!le. Many !usinesses overlook traditional marketing methods" which can su!stantially hurt their !usiness#s success.&ere are 've traditional marketing methods that still yield e(ceptional results)*. T+ ,ampaigns-ne of the most e%ective marketing tools in e(istence today is television. Most people still have ca!le or satellite T+" and many still watch T+ live" meaning they watch television commercials. T+ marketing is a !it more e(pensive" !ut many !usinesses have found T+ to !e a pro'ta!le means of marketing.In fact" most streaming T+ companies play commercials as well" making the T+ marketing niche widespread" as it reaches the ma.ority of T+ watchers. /rom marketing iconic T+ products to goods and services" television is still one of the num!er one ways to reach consumers.0. 1adio 2dsSimilar to television" commercial radio is still a thriving enterprise. Marketing products and services !y leveraging a radio commercial has proven to !e highly e%ective" even in this day and age.1adio" 3istening" &uman &and.Most commuters still listen to the radio to and from work" and many still listen to the news and listen to sports games over the radio./or those who listen to satellite radio or over online streaming services such as Spotify" 4andora" and even 5ouTu!e" there are still slots for commercials" giving !usinesses a chance to reach consumers through !oth traditional radio and streaming radio.6. Bill!oards2nother great marketing method is through large !ill!oards. Times S7uare in 8ew 5ork is a great e(ample of how !ill!oard marketing is still a !ig !usiness. 2dvertisingon a !ill!oard allows products" services" and companies the a!ility to market on a large scale. Bill!oards are hard to miss" especially if they are placed in strategic areas" and they are memora!le. Whether it is a clever tagline or an eye$catching photograph" !ill!oards leave an impression" making them a via!le marketing strategy.9. Trade Shows-ne of the !est ways to simultaneously market !usiness and network with other companies is through trade shows. Trade shows o%er !usinesses the opportunity to 'nd investors who might !e interested in their products" as well as 'nding other !usinesses to partner with. It is still a great method to getting a product or companyinto the minds of others.:. /lyers and Direct Mail,apitaliing on print marketing in the form of ;yers and direct mail is still a pro'ta!le means of marketing. Most everyone still receives direct mail" thus it is a great avenue to get !usiness information directly into the hands of potential consumers. 2dditionally" print marketing is relatively ine(pensive and still has proven to !e highly e%ective.Though some forms of traditional marketing have !een replaced" these 've areas are still some of the !est ways to market a !usiness.