FemmeForce: UnConscious Bias  Wendy Johnstone – Head of APAC Marketing

 Director Deloitte Digital Board member for Colorado's Technology Assoc., IT Economic Development Advisory Council, & Dept of Business Information & Analytics, Denver Uni.

 Former: Colorado State Secretary of Technology & CIO Chair of Colorado Innovation Network Board of Advisors VP Global IT Service Operations at Oracle VP Global IT Operations at Sun Microsystems

 Managing Partner at rampersand An Australian Venture Capital Fund Founder of Little Fish to Big Fish advisor to private equity, services and IT companies Director of Feed it Pty Ltd Board Director of Vic ICT for Women  Former: CMO & VP (Sales/Marketing) BEA Systems, IBM…++

Kristen Russell Jim Cassidy

Our Panel Guests

What is Bias? And Why Bother Exploring…

Senior Management Commitment made more visible: Lead by example

McKenzie: 4 Fundamental Elements for DIVERSITY Success

3

Source: Women Matter 2012, MicKinsey

Focus on Company Relevant Challenges: Target initiatives precisely at the company’s own systems & stress points - as each company is different.

4

Tackle Mindsets and Bias: Companies that implement a campaign to influence are 4 times more likely to succeed.

1

Know Your Numbers: Those with detailed understanding of women’s representation, at every level, are 2.4 times more likely to transform.

2

 Conscious: overt and intentional  UnConscious: hidden, unintentional, automatic Bias is an inescapable human condition. Noone is immune

‘The attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner’

What is Unconscious Bias:

The good news is: We can learn to identify,

and set up ways to navigate around, both as individuals & across our ecosystem.

Sources: Implicit Bias Review, Kirwan Institute, Ohio State University 2014

 History and Context  Experiences &

assumptions are varied & shaped by the environment

 Current State has Advantages (for many)

 Learning to Identify & Navigate takes

TRAINING, TIME and EFFORT

 Plus needs us to look across & align individuals

as well as the full eco systems in play.

 Evolution The Nature of our Brain

Change is possible. But not easy.

Fast Patterns versus Slow, Planned, Rational Brain Response

11,000,000

Female Name

Replaced with Male

= 60% increase

• Recruitment • Promotion • Rewards & Recognition

Bias is BIG & wide - and so is the impact

•  Leadership • Communication • Productivity

• Recruitment, Development & Attrition • Performance, Promotion • Rewards & Recognition

AFFECTING

•  Group Norms & Diffusion •  Gender & Male Advantage •  Positional Power •  Simplification & Ease of Recall •  Commitment, Optimism •  Sunk costs & Aversion to Loss •  Comparative Valuation & Framing •  Halo, Horn & Affinity •  Primacy & Recency •  Introversion & Extroversion

+ 100’s MORE

BIAS

RESULTS +/- Company Performance Stock Price Customer Satisfaction Risk & Governance Decision & Problem Solving Innovation

 Director Deloitte Digital Board member for Colorado's Technology Assoc., IT Economic Development Advisory Council, & Dept of Business Information & Analytics, Denver Uni.

 Former: Colorado State Secretary of Technology & CIO Chair of Colorado Innovation Network Board of Advisors VP Global IT Service Operations at Oracle VP Global IT Operations at Sun Microsystems

 Managing Partner at rampersand An Australian Venture Capital Fund Founder of Little Fish to Big Fish advisor to private equity, services and IT companies Director of Feed it Pty Ltd Board Director of Vic ICT for Women  Former: CMO & VP (Sales/Marketing) BEA Systems, IBM…++

Kristen Russell Jim Cassidy

Our Panel Guests

Thank you