is your b2b technology company attracting the right website visitors? (slide deck)

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Page 1: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Courtesy of

http://www. ITMarketingGuide.com

“Is Your B2B Technology

Company Attracting the

Right Website Visitors?”

Page 2: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

We’ll Look at

Eight Prerequisites

that a B2B

Technology Company

Must Satisfy

Sponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 3: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

To Consistently

Attract the Right

Decision Makers

to its Website

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 4: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Use the Right Words

in Your Website

Copywriting

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 5: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Focus On Building

a Blog With a

Large Stockpile

of Remarkable,

Educational Content

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 6: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

That Addresses

Problems and

Challenges Faced

by Your Ideal Buyers

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 7: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Be Careful About

Over-optimizing

Your Website

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 8: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Any Link-building

Programs or

Campaigns Need

to Be Very Carefully

Scrutinized

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 9: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

To Make Sure That…

The Intent Passes the

Google “Sniff” Test,

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 10: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

And You’re

Not Getting Very

Short-lived Gains at

the Expense of Long-

term Blacklisting

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 11: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Pick the Right

Social Media

Channels

to Engage In

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 12: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Twitter. Facebook.

LinkedIn. Google+.

YouTube. SlideShare.

Pinterest. Instagram.

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 13: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Don’t Overlook

the Critical Need for

Content Promotion

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 14: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.comSponsored by ITMarketingGuide.com

Some of Your Blog

Posts Will Make it

to Page 1 of Search

Engine Results Pages

on Their Own

Sponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 15: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

But Most Need

a Second Chance

Strategy

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 16: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Re-Purpose

Blog Content

as Presentations

and Videos

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 17: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

To Give Your Content

a Second Chance

to Appear Where

Your Target Buyers

Are Searching,

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 18: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Take Each Blog Post

and Build a Skeletal

PowerPoint

Presentation

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 19: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Recognize that

PR Has Changed

Drastically

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 20: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

PR Experts

Now Need To

Make Sure That Their

News Releases Are

Properly Optimized

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 21: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

For Search Engines,

Social Media,

Calls to Action,

and Other Readers

Besides Journalists

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 22: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Host a Podcast

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 23: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Another Way

to Attract a Different

Kind of Decision

Maker to Their

Websites

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 24: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Build Your Own

Channel Program

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 25: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Conclude Every Piece

of Content with a

Simple, Relevant

Call to Action

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 26: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Which Marketing

Tactics Have You

Found To Be Most

Effective

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 27: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

at Turning Strangers

Into Website Visitors?

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

Page 28: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

Let Us Know Your Thoughts

in the Comments Section

Below

Sponsored by ITMarketingGuide.com

Page 29: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)

SPHomeRun.com

IT Channel Inbound Marketing

Planning Guide

Download This Free Guide Now at

http://www.ITMarketingGuide.com

Recommended Reading:

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